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El documento discute las causas de conflicto en una empresa, incluyendo intereses e ideas opuestas. También sugiere aprender mejores formas de responder a problemas y construir relaciones duraderas. Mientras que tradicionalmente se enfocaba en la resolución de conflictos, ahora se usa más el término gestión de conflictos.
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El documento discute las causas de conflicto en una empresa, incluyendo intereses e ideas opuestas. También sugiere aprender mejores formas de responder a problemas y construir relaciones duraderas. Mientras que tradicionalmente se enfocaba en la resolución de conflictos, ahora se usa más el término gestión de conflictos.
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The document summarizes how a media agency negotiated with various media outlets on behalf of a client, Rizza Chevrolet, to maximize advertising value and minimize costs. Some key results included obtaining makegood spots from Univision worth $2,600 and $6,895 due to technical errors, doubling spots during high viewership events like soccer games and award shows which increased car sales, saving $10,000-11,000 annually by doubling Polish language ads for the same cost, and obtaining a $1,284 annual rate freeze from Clear Channel Outdoor by freezing Rizza's billboard rates. The agency prioritized the client's interests even when it negatively impacted vendor relationships.
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