2. AGENDA
• TO FREEZE ON RANGE ARCHITECTURE
• FREEZE ON CONSUMER PROFILES
• TO FREEZE ON A DIRECTION FOR
THE RANGE DEVELOPMENT FOR ECO’R’ US
• TIMELINE DISCUSSION
• FREEZE ON DATE AND DELIVERABLE
FOR THE INTERIM PRESENTATION
3. FLOW
• LIFESTYLE TREND RESEARCH
• ONLINE ECO PRODUCT RESEARCH
• CONSUMER PROFILES
• RANGE ARCHITECHTURE
• DIRECTIONAL CONCEPTS: 2
- MOODBOARD
- COLOURBOARD
- GRAPHIC DIRECTION
- DETAILS AND FEATURES
- DDS AND IDEAS
- BRANDING APPLICATIONS
- MATERIAL DIRECTION
