Segment of watch By Product Type - quartz watches and digital watches By price range - low range, mid range, and luxury. By end user - women, men, and unisex. In terms of the distribution channel - offline retail stores and online retail stores.

1. EXTREMITY HOLD
Smart on the inside, modern and traditional on the outside
TEAM MEMBERS
NAGALAKSHMI
ISHIKA MAYANK
LAKSHMI
PRODUCT
SMART WATCHES
NORMAL WATCHES

2. ABOUT EXTREMITY
HOLD
Technology we used
here
 S – SMART
 P – PERSONAL
 O – OBJECT
 T – TECHNOLOGY
INTRODUCED BY
Application we
used  Access to news
 Weather
 Sports
 Instant messenger
 Microsoft outlook
 Receive phone calls
 Read text
 Messages / emails
 Time or date
 Music
 Google maps
 Uber
 Audio recorder

3. FEATURES
i. Pairing
ii. Fitness
iii. Display
iv. Interface
v. Heartbeat
vi. Phone cell
vii. Notification
viii.Sleep monitors
ix. Voice reply
x. Target
throughout the
day
Important feature is
e-SIM
Smart on the inside,
modern and traditional on the outside

4. • Getting the base job done.
• Evergreen Market demand for
watch.
• There are replaceable
accessories.
• There are convenient
• They make great heirlooms.
Considering the COVID-19 pandemic, watches and
companies have upgraded and launched products to
detect the early symptoms of COVID-19 in individuals.
For instance, in September 2020, Apple Inc. launched
the Apple Watch Series 6, which incorporates features
such as heart rate and blood oxygen sensors, as it
detects early signs of respiratory conditions like
influenza and COVID-19.

5. • More than anything else, it holds a
different meaning as per the occasions,
attires, and age of the users. Here
watch attached value with human
feeling and look wise also , people
prefer to use watch.
• “THE GAP IS WE ARE GIVING THE WATCH
OF STYLE LIKE BOTH TRADITIONAL
LOOK AND MODERN LOOK”.
• operating in the global smartwatch market are
growth in demand for wireless fitness and sports
devices, increase in health awareness among
consumers, and emergence of large number of
players in the smartwatch market, which are
expected to drive the market globally. However,
high cost of smartwatch acts as a major restraint,
which is expected to hamper the market growth to
a certain extent. Furthermore, rise in investment on
building connected ecosystem is expected to offer
lucrative opportunities to the market growth
globally.

6. 1. By Product Type - quartz watches and
digital watches
2. By price range - low range, mid range,
and luxury.
3. By end user - women, men, and unisex.
4. In terms of the distribution channel -
offline retail stores and online retail
stores.
The disposability and affordability of value watch brands make them a popular fashion
choice among consumers across the world. The lower-priced and mid-priced watches are
increasingly gaining market traction due to the increasing demand for value-for-product
watches and accessories among women.
The demand for smartwatches in the digital watch segment is getting stronger among
young consumers, as they are more aware of smartphone technology. smartwatches with
the long-lasting battery life of digital watches while offering the product in attractive
design and affordable prices. However, the growth of the watch market has been affected
by the presence of these counterfeit products, and customers may not be able to
differentiate such products, thereby affecting the revenue stream for the organized players.

7. DO CUSTOMERS REQUIRE AND JUSTIFY ARE
DISTINCT OFFERS
Yes , customer do require some distinct
offers . Because there is uniqueness in
our product which simplify our
customer life style.
• We provide 6 months warranty .
• Liquid solution pouch with cloth to
clean screen of watches.

8. CAN THESE CLIENTS BE REACHED BY DIFFERENT
DISTRIBUTION CHANNELS?
• Yes, our customer can reached by different distribution
channels , like we can provided.
• Own service center(producer ---customer)
• Retailer’s(producer--- retailer -----customer)
• Online (own app of our company and other shopping apps)
• Door-step service(DSS----customer)

9. ? DO THE CUSTOMER REQUIRED DIFFERENT
KIND OF RELATIONSHIP
• Our company required HIGH TOUCH Relation with our clients,
because it the best way for the business development.
• The closer we communicate with the customer , the greater
service we can provide (like we can know the needs of them in
the watches).
• Our company required low touch in some cases like different
channels with different approach.

10. IS THE PROFIT PROTENSIAL IS DIFFERENT WITH
DIFFERENT GROUPS?/THERE ARE WILLING TO PAY
FOR DIFFERENT ASPECTS OF THE OFFERS?
• Yes , there will be profitability .
• We will sell different types of belts (modern belts, traditional
belts or specific belts).
• We are giving special offer and affordable price to customers.
• We providing 24 hrs customer care serives.
• We provide many types of tones for (alarm, notification, calls).

11. • We go through the mass
market.
• But in a special occasions
like mother’s day, father’s
day , valentine ‘s day
,friendship day.
• We can design according to
the customers needs or
wants.