Extreme Refresh is rebranding their ministry to better connect with those they serve and call to serve alongside them. Their main color will be orange to anchor their past work while new colors will pull them forward. Their new tagline "Change Hearts, Change the World" better represents who they are and what they are passionate about. Materials like banners, posters, rack cards, etc. will visually support in-person presentations and feature stories of changed hearts. Their online presence will also reflect their new cohesive brand image across websites, social media, and job boards to expand their online reach.

1. Extreme Refresh
Tuesday, May 6, 2014

2. Who We Are
Over the years we have refined and narrowed
our scope of ministry. We have crystalized what
we do and why we do it. We know what God has
called us to do, now we need a way to connect
who we are to the hearts and minds of those
God is calling to serve alongside us. This is
Branding: Connecting our passions with theirs,
communicating our vision to their hearts,
visually and through written word.

3. Color Scheme
Our main color, Orange will
anchor our new image to the
past and the highlights and
commentary colors will pull
us forward giving everything
a fresh clean look.
As we establish our brand
image these colors will help
us stand out visually as they
will connect across all
publications, online or in
hand.

4. Using the Logo

5. Logo Video

6. Tag line
You are probably saying HOLD ON I thought our new tag
line was “Experience the Expansion”.
As we worked more and more with Change hearts,
Change the world as a campaign idea, we realized that it
was a much stronger call to action. It better represented
who we are, what we do and most of all what we are
passionate about.
We also feel it will connect with others on a deeper level,
we all know God is in the business of changing hearts.
Change Hearts, Change the World

7. Materials In Hand
Materials in hand are the visual support
to in person presentations.
They include
Banners
Posters
Rack Cards
Response Cards
Business Cards
Letterhead
T-Shirts

8. Banners
Banners draw visual interest to
our booth or display area when
making presentations at
Churches or conventions.
They will highlight one of our
stories of a changed heart and
invite people to ask “What is
this all about?” or “Tell me this
story” opening the door to invite
them to become heart changers
themselves.

9. Posters
Posters featuring our heart and world against a
cityscape emphasize the urban nature of our work
and the scope of possible change a vibrant church
plant could make. These would be given to
churches as a way to promote our ministry after
we have gone.
Posters featuring a
“Changed Heart” offer a
personal connection to the
ministry

10. Rack Cards
Rack Cards give people
an opportunity to
“take us home”.
Perfect for sticking in
your bible or handing
on your refrigerator as
a reminder of the
possibility of
partnership or to pray
for the ministry of
Extreme.

11. Response Cards

12. Business Cards

13. Letter Head

14. T-Shirts

15. Expanding our Online Reach
As we move forward our online image will
reflect what we present to churches,
schools and conferences. When a person
finds us online whether it be our Website,
Facebook page, Twitter, Instagram, Linked
In company page, advisement on a job
board, it will reflect a cohesive image and
be instantly recognizable as Extreme.

16. Job Boards

17. LinkedIn

18. Online Community

19. In Action