Trending Brands Incubator Package

1. Incubator (INC) 2023
Trending Brands Package
1
EXTERNAL DECK

2. Agenda
2
1. Introduction about Incubator
2. Introduction to Incubator Package
3. Incubator Package Main Framework
4. How to sign up

3. How does Incubator Package help Trending Brands Sellers?
With the objective of growing small and medium enterprises, focus of Incubator package is on accelerating Seller’s learning process to help
Seller build organic sales and develop customer base by joining as many programs and campaigns as possible via Seller’s commitment in
investment support and promotion support, and grow Seller via regular feedback and performance review.
To do so, Incubator Package is designed to :
1. Firstly, encourage Sellers to join as many programs and campaigns as possible
2. Secondly, grow Sellers via regular feedback and review to help Sellers learn :
○ most effective ways to increase traffic and conversion rate (hence, build organic sales and customer base)
○ Sellers’ winning assortment and sales strategy for long term
Incubator package will run for 6 months, with one brand review at the end of 6 months.
3
GROW YOUR 2023 WITH SHOPEE
Campaign
Support
Promotion
Support
Investment
Support
Performance
Review
Seller Shopee

4. Agenda
4
1. Introduction about Incubator
2. Introduction to Incubator Package
3. Incubator Package Main Framework
4. How to sign up

5. Note :
*) Shopee ongoing daily campaigns for e.g. Late Night Sale,
Shopee Pilih Lokal, New User Zone, Premium Deals,
Elektronik 100% Ori, InFashion, Murah Lebay, etc.
Shopee campaigns may change without prior notice.
**) For SKUs to be live on Flash Sale, SKUs must still follow
Flash Sale team’s criteria.
***) Available Big Campaign packages to purchase : 3.3, Big
Ramadhan Sale (BRS), 6.6, 7.7, 9.9, 10.10, 11.11, 12.12, etc.
If seller unable to purchase 2 Big Campaign packages,
seller must top-up additional IDR 16 mio Shopee Ads and will
not get campaign freebies during the participation.
****) Required Shopee Ads spending to join Incubator
package :
Should Seller decide to drop from package halfway, all
Shopee Ads topped up and Big Campaign packages
reserved are non refundable.
Incubator Package - Details for 6 Months
5
Package Detail for 6 Months Lite
Accelerator
Treatment
RM Support Yes
Business Review Frequency Semesterly
Brand Portal Access Yes
Shopee
Campaigns
Priority Inclusion for Shopee Mall Payday Sale Yes
Priority Whitelist for Shopee ongoing daily campaign*) Yes
Brand-Only
Campaigns
Curated Flash Sale slots**) 24
Mall Flash Sale slots**) 48
Priority Voucher Support for Brand Campaign, if any Yes
Priority Flash Sale Support for Brand Campaign, if any Yes
Trending Brands Monthly Trending Brands Package Exposures Lite
Other Seller Mission Yes
Brand Membership Program Yes
Priority Whitelist for New Features Yes
Shop Decoration Premium Yes
How to Join Seller commit investment support
AND Seller commit promotion support
● To join package effectively, Seller’s promotion
support is as important as Seller’s investment
support.
● Seller should calculate the costs of promotion
support as well when considering participation in
package.
Available slots 50
3. Commitment in :
● discount support and voucher budget
● price and assortment competitiveness,
● marketing barter for monthly brand campaign
4. As well as participation in :
● Jaringan Influencer,
● Seller Affiliate,
● Shopee Live,
● Shopee Video,
● and Brand Membership.
1. Purchase minimum 2 Big Campaign packages***)
2. Spend Shopee Ads****) for the amount of, whichever is greater :
● IDR 25,000,000
● Or 5% of NMV
● Or same % Shopee Ads to NMV during the same period last year
a. Before joining Incubator package :
● Seller need to checkout “Shopee Ads - Trending Brands
Incubator” in Shopee Ads top up page as initial Shopee
Ads top up.
● Upon checkout, Seller will get Shopee Ads credit of IDR
25,000,000 which will expire on package end date.
● Any other Shopee Ads top up method to join Incubator
package is deemed invalid.
b. During 6 months package :
● Every month, RM info Seller’s cumulative NMV so far
during the 6-month package.
● Seller will need to top up Shopee Ads again once :
○ 5% of NMV
○ Or same % Shopee Ads to NMV during the same
period last year
is greater than initial top up of IDR 25,000,000.

6. Incubator Package - List of Required Seller’s Commitment for 6 Months
1. Investment in Shopee Ads, for the greater of :
a) IDR 25,000,000
b) Or 5% NMV
c) Or same % Shopee Ads to NMV during same period last year
2. Big Campaign participation
Minimum 2x packages
3. Discount support
At least evergreen storewide discount
4. Voucher budget
At least 2% - 3% NMV
5. Price and Assortment Competitiveness
● Price competitiveness : 90% of Seller’s SKU in Shopee must be
cheaper or at least same price as the same SKU in seller’s shop in
all other platforms.
● Assortment competitiveness : 100% of Seller’s SKU in all other
platforms must be available in Shopee.
6. Marketing Barter for Brand Campaign
At least 1x every months as part of Brand’s monthly activation,
especially for new exclusive SKUs launches.
Investment and Promotion Support
Operational Excellence
8. Seller maintain good operation performance, especially for these
operation metrics :
6
7. Routine participation in Shopee programs
Seller commits to join these programs as part of promotion support :
Required monthly promotion support
a No of Curated Flash Sale SKUs 4
b No of Mall Flash Sale SKUs 8
c No of Ingatkan Discount SKUs 25
d No of orders from Seller Affiliate 2
e Jaringan Influencer Shopee commission IDR 1,000,000
f No of times Shopee Live 2
g No of Shopee Videos posted 2
h Activate Brand Membership Yes
Operation Metric Must fulfill
Penalty Points < 3
Chat Performance >= 70%
% Available to Purchase >=80%
Shop Ratings >= 4.5
Shop on vacation Max 15 days/year

7. Deadline to sign up
for Trending Brands
Incubator package
Deadline to checkout
“Shopee Ads - Trending
Brands Incubator”
to top up IDR 25 mio
Illustration of “Shopee Ads -
Trending Brands
Incubator”
IDR 25 mio Ads Credit
Expiry Date
Any Available Big Campaign Packages to Purchase to fulfill Investment Support?
Package
Start Date
Package
End Date
Package
duration
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
- - 3.3. BRS - 6.6 7.7 - 9.9 10.10 11.11 12.12
10 Dec 22 Dec 1-Jan 30-Jun
6
months
30-Jun Yes Yes Yes
10 Jan 22 Jan 1-Feb 31-Jul 31-Jul Yes Yes Yes Yes
10 Feb 22 Feb 1-Mar 31-Aug 31-Aug Yes Yes Yes Yes
10 Mar 22 Mar 1-Apr 30-Sep 30-Sep Yes Yes Yes Yes
10 Apr 22 Apr 1-May 31-Oct 31-Oct Yes Yes Yes Yes
10 May 22 May 1-Jun 30-Nov 30-Nov Yes Yes Yes Yes Yes
10 Jun 22 Jun 1-Jul 31-Dec 31-Dec Yes Yes Yes Yes Yes
10 Jul 22 Jul 1-Aug 31-Jan 31-Jan Yes Yes Yes Yes
10 Aug 22 Aug 1-Sep 29-Feb 29-Feb Yes Yes Yes Yes
10 Sep 22 Sep 1-Oct 31-Mar 31-Mar Yes Yes Yes Yes
10 Oct 22 Oct 1-Nov 30-Apr 30-Apr Yes Yes Yes Yes
10 Nov 22 Nov 1-Dec 31-May 31-May Yes Yes Yes
7
Available Big Campaign packages in 2023
Incubator Package - Illustration of Package Start Dates and End Dates
Potential Big Campaign packages in 2024
Note :
● Seller can join Incubator package anytime during the year.
● Deadline Seller sign up Incubator package for next month : 10th this month.
● Deadline Seller checkout “Shopee Ads - Trending Brands Incubator” to top up IDR 25 mio to join Incubator package next month : 22th this month.
● Seller will only need to purchase 2 Big Campaign packages during the 6 months Incubator package to fulfill investment support
● Should 2024 available Big Campaign packages to purchase are different than 2023 available Big Campaign packages, Shopee will inform Seller again on methods to fulfill
investment support.

8. Brand Membership can get up to
2.2x repurchase rate uplift for
members versus non members..
During Big Ramadhan Sale 2022,
Sellers who buy Big Campaign
packages get higher uplift in NMV
as compared to Sellers who did
not buy due to :
1) More exposure
2) Priority treatment for e.g.
special vouchers, extra flash
sale slots, etc
Around 40% of orders made by
Trending Brands sellers are
orders with SKUs on discount.
Investment in
Shopee Ads
Incubator Package - Rationale of Required Seller’s Commitment
8
Top source of Shopee SKU traffic
is :
1) Search result
2) Shopee Ads (i.e. Sellers who
promoted their items in
Buyers search result)
Shopee Ads can contribute up
20% of Seller’s NMV.
1
Marketing Barter for
Brand Campaign
6
Jaringan Influencer
Shopee
On average, successful sellers in
Trending Brands get 5% monthly
orders from Jaringan Influencer
program.
7e
Big Campaign
Participation
2
One SKUs live in CFS can get up
to 10,000 impressions or more,
and on average, successful
sellers in Trending Brands get 4%
monthly orders from CFS SKUs
Curated Flash Sale (CFS)
7a
Shopee Live
On average, successful sellers in
Shopee Mall get 3% monthly
orders from Shopee Live.
7f
Discount support
3
Mall Flash Sale (MFS)
As Mall-exclusive flash sale, MFS
gives Mall sellers additional
exposure advantage.
One SKUs live in MFS can get up
to 5,000 impressions or more, and
on average, successful sellers in
Trending Brands get 2% monthly
orders from MFS SKUs
7b
Shopee Video
In 2022, the number of videos
posted by Trending Brands sellers
increased 2.4 times due to Sellers
trying to gain traction as early
adopters of the feature.
7g
Voucher budget
On average, successful sellers in
Trending Brands spend 2% - 3% of
NMV in voucher budget.
4
Ingatkan Discount
Ingatkan Discount is a special
section live on Shopee main
campaign landing page.
On average, successful sellers in
Trending Brands get 4% monthly
orders from Ingatkan Discount
SKUs.
7c
Brand Membership
7h
Price and Assortment
competitiveness
5
Price and assortment
competitiveness are prerequisites
for various Shopee programs, for
e.g.
1) Big Campaign
2) Competitiveness campaign
Seller Affiliate
7d
Operational
Excellence
Seller’s operational excellence is
needed to join all
campaign-related exposures, i.e.
Sellers who got at least 3 penalty
points cannot join any campaign
at all.
8
Successful Sellers do
seller-driven activities every
month to help push and/or
maintain Brand awareness, so
that Sellers can always become
top-of-mind Brand for buyers.
On average, successful sellers in
Trending Brands get 4% monthly
orders from Seller Affiliate
program - this is on top of
commissions sellers receive from
Shopee via the program.

9. Agenda
9
1. Introduction about Incubator
2. Introduction to Incubator Package
3. Incubator Package Main Framework
4. How to sign up

10. 1. Discuss Seller’s expected investment support
based on :
a. Seller’s NMV and last year investment support
b. Seller’s required % Ads spending to NMV
2. Discuss Seller’s expected promotion support
based on:
a. Seller’s discount support
Note : to increase effectiveness of package and conversion rate,
Seller may want to consider to give discount support up to Seller’s
SKU’s recommended price in Price Advisor feature in Seller Center.
b. Seller’s voucher budget
c. Seller’s required price and assortment
competitiveness across all platforms
d. Seller’s required marketing barter for brand
campaign
e. Seller’s required Big Campaign participation
f. Seller’s required participation in programs and
campaigns :
i. All Flash Sale programs
ii. Ingatkan Discount
iii. Seller Affiliate
iv. Jaringan Influencer Shopee
v. Shopee Live
vi. Shopee Video
vii. Brand Membership
g. Seller operation performance
3. Provide Seller with RM support and invite
Seller to :
a. Shopee programs : all ad-hoc, Big
Campaigns, daily campaigns and any
projects
b. Do brand campaign with Shopee
monthly
4. Monthly update on Seller’s Run Rate for :
a. investment support
b. promotion support
c. price and assortment competitiveness
d. program and campaign participation
e. Seller operation performance
5. Conduct Brand Review at the end of 6
months using 360 report
Incubator 2023 Main Framework : Execution and Monitoring
10
Campaign
Support
Promotion
Support
Investment
Support
Performance
Review
Seller Shopee

11. Investment
Support
1. Align with Seller on expected investment support :
● Expected investment support is the greater of :
○ IDR 25,000,000
○ Or 5% of NMV in Shopee Ads spending
○ Or same % Shopee Ads to NMV during same period last year
● Before joining package, Seller need to checkout “Shopee Ads - Trending Brands Incubator” in Shopee
Ads top up page as initial Shopee Ads top up.
○ Upon checkout, Seller will get Shopee Ads credit of IDR 25,000,000 which will expire on
package end date.
● If % Shopee Ads spending to NMV is > 5% during the same period last year, Seller need to maintain this
higher % spending instead.
● During 6 months package :
○ Every month, RM info Seller’s cumulative NMV so far during the 6-month package.
○ Seller will need to top up Shopee Ads again once :
■ 5% of NMV
■ Or same % Shopee Ads to NMV during the same period last year
is greater than initial top up of IDR 25,000,000.
● Illustration:
Incubator 2023 Main Framework : Execution and Monitoring
11
Actual in H1 2022 Estimated in H1 2023
Seller NMV
(IDR)
Seller Shopee Ads
spending
(IDR)
% Shopee
Ads spending
to NMV
Estimated Seller
NMV (IDR)*
Remarks Required % Shopee
Ads spending to
NMV
Expected Shopee
Ads spending
(IDR)
Seller A 1,500,000,000 45,000,000 3% 1,600,000,000 H1 2022 % Shopee
Ads spending <= 5%
5% 5% * 1,600,000,000
= 80,000,000
Seller B 2,000,000,000 140,000,000 7% 2,150,000,000 H1 2022 % Shopee
Ads spending > 5%
7% 7% * 2,150,000,000
= 150,500,000
Promotion
Support
1. Discuss Seller’s expected investment
support based on :
a. Seller’s NMV and last year investment
support
b. Seller’s required % Ads spending to
NMV
2. Discuss Seller’s expected promotion
support based on:
a. Seller’s discount support
Note : to increase effectiveness of package and
conversion rate, Seller may want to consider to give
discount support up to Seller’s SKU’s recommended price
in Price Advisor feature in Seller Center.
b. Seller’s voucher budget
c. Seller’s required price and assortment
competitiveness across all platforms
d. Seller’s required marketing barter for
brand campaign
e. Seller’s required Big Campaign
participation

12. 2. Align with Seller on expected promotion support :
a. Seller to give at least same budget for discount support :
○ Discount support : at least evergreen storewide discount
○ Note : to increase effectiveness of package and conversion rate, Seller may want to consider to give discount support up to Seller’s
SKU’s recommended price in Price Advisor feature in Seller Center.
b. Seller to give recommended voucher budget.
○ Voucher budget : at least 2% - 3% NMV.
c. Seller to give competitive prices and complete assortment across all platforms during package.
○ Price Competitive : 90% of Seller’s SKU in Shopee must be cheaper or at least same price as
the same SKU in seller’s shop in all other platforms.
○ Assortment Competitive : 100% of Seller’s SKU in all other platforms must be available in
Shopee.
d. Seller to do brand campaign with marketing barter with Shopee 1x every month as this enhances
Seller’s brand awareness, positioning and helps Seller to become top-of-mind Seller. Examples of ideas
for brand campaign :
○ new SKU launches / new collections / limited designs / collaborations with KOL, character
licensors, artists, illustrators, other brands, etc
○ seasonal sale i.e. Back to School Sale, Valentine Sale, etc
○ Seller’s anniversary sale
○ top spender i.e. gold for winner
○ clearance sale i.e. sample sale, end year clearance sale, etc
e. Seller to join minimum 2 Big Campaign packages, at least the cheapest package.
○ Available packages in H1 2023 : 3.3, Big Ramadhan Sale, 6.6
○ Available packages in H2 2023 : 7.7, 9.9, 10.10, 11.11, 12.12
Incubator 2023 Main Framework : Execution and Monitoring
12
1. Discuss Seller’s expected investment
support based on :
a. Seller’s NMV and last year investment
support
b. Seller’s required % Ads spending to
NMV
2. Discuss Seller’s expected promotion
support based on:
a. Seller’s discount support
Note : to increase effectiveness of package and
conversion rate, Seller may want to consider to give
discount support up to Seller’s SKU’s recommended price
in Price Advisor feature in Seller Center.
b. Seller’s voucher budget
c. Seller’s required price and assortment
competitiveness across all platforms
d. Seller’s required marketing barter for
brand campaign
e. Seller’s required Big Campaign
participation
Investment
Support
Promotion
Support

13. 2. Discuss Seller’s expected promotion
support based on:
f. Seller’s required participation in
programs and campaigns :
i. All Flash Sale programs
ii. Ingatkan Discount
iii. Seller Affiliate
iv. Jaringan Influencer Shopee
v. Shopee Live
vi. Shopee Video
vii. Brand Membership
2. Align with Seller on expected promotion support :
f. Seller to participate in all Shopee programs, as Seller’s active participation also helps Seller to become
top-of-mind Seller.
Sellers are also encouraged to join other Shopee programs :
○ Payday campaign on 25th to 27th, including Sell and Win
○ Other daily campaigns for e.g. late night sale, Trending Brands, Homepage campaigns etc.
○ Other whitelisted campaigns for e.g. High SES, O2O, WBZ, Serba 1000, Shopee Pilih Lokal, etc.
Incubator 2023 Main Framework : Execution and Monitoring
13
Required monthly promotion support
No of Curated Flash Sale SKUs 4
No of Mall Flash Sale SKUs 8
No of Ingatkan Discount SKUs 25
No of orders from Seller Affiliate 2
Jaringan Influencer Shopee commission IDR 1,000,000
No of times Shopee Live 2
No of Shopee Videos posted 2
Activate Brand Membership Yes
Investment
Support
Promotion
Support

14. Incubator 2023 Main Framework : Execution and Monitoring
14
Some tips on maximising conversion rate from Seller’s investment and promotion support :
Promotion method Best Practice examples
1 Support best, exclusive,
payday-only and
peakday-only promotion
price (especially for Top
Selling Hero SKUs)
● Always give lowest price on Peak Day and Payday when majority traffic and orders take place
● SKUs with prices lower in Shopee vs other platforms get more exposures in Shopee
● When giving best price for Top Selling Hero SKUs, always give good deal for other SKUs as well to maximise
conversion on that particular Buyer’s visit
● Layering promotions i.e. giving discount, voucher, free gift, paket diskon, kombo hemat, gimmick SKUs,
ingatkan discount, is effective in increasing Conversion Rate than when Seller use single promotion method as
it gives Buyers the feeling that Seller’s promotion is not-to-be-missed-out.
● Seller can prepare 1-2 small basket size SKUs to function as clickbait SKUs or introductory / sample SKUs or
gimmick SKUs, which can also used to increase basket size, especially when coupled with storewide voucher
with a minimum purchase.
2 Storewide Discount
3 Storewide Voucher ● At least 1 voucher must have minimum purchase 0, usually with low voucher value
● Create multiple vouchers with different minimum purchase to influence buyer behaviour and encourage
increase in basket size.
4 Free Gift or Gimmick SKUs
or Bundle SKUs
● Effective Gift has good value for the minimum purchase
● Effective Gimmick SKUs has good value for the gimmick selling price
● Effective Bundle SKUs has higher discount per SKU the higher the number of SKUs in the bundle for e.g. price
per SKU when Buyer purchase three SKUs is cheaper than when Buyer buy two SKUs or one SKU.
5 Shopee Ads ● Increase daily spending by 2x or 3x during Peak Day or Payday
● Use Ads Managed by Shopee or ask RM for recommended actions to boost Ads ROI
● Use SKUs with good sales history and discount to maximise conversion.
6 Price competitive ● SKUs with prices lower in Shopee vs other platforms get more exposures in Shopee -- and Seller can
encourage cross selling with giving complete assortment in Shopee
● Social media teaser and D-day post, with possible livestream can generate hype and urge to purchase.
7 Assortment competitive
8 Social Media Post
2. Discuss Seller’s expected promotion
support based on:
f. Seller’s required participation in
programs and campaigns :
i. All Flash Sale programs
ii. Ingatkan Discount
iii. Seller Affiliate
iv. Jaringan Influencer Shopee
v. Shopee Live
vi. Shopee Video
vii. Brand Membership
Investment
Support
Promotion
Support

15. 2. Discuss Seller’s expected promotion
support based on:
g. Seller operation performance
2. Align with Seller on expected promotion support :
g. Seller operational excellence : remind Seller to maintain good operation performance to ensure Seller
can enjoy all exposures and benefits
○ Seller is encouraged to activate all delivery types i.e. regular, same day, instant, next day
○ Note on penalty points :
■ If Seller gets 3 penalty points, all campaign exposure (i.e. flash sale, big campaign
packages) will be removed and Seller still needs to pay all investment and promotion
support
■ Penalty points are flushed out every quarter
■ Seller is eligible for once-in-a-lifetime Silver Ticker to remove 2 penalty points
○ Note on chat performance
■ If Seller cannot meet minimum chat performance, Seller cannot set in shop flash sale
and join Shopee flash sale
○ Operation metrics to be maintained throughout Incubator package :
Incubator 2023 Main Framework : Execution and Monitoring
15
Operation Metric Must fulfill
Penalty Points < 3
Chat Performance >= 70%
% Available to Purchase i.e. ratio of
SKUs with stock> 0 / Total Normal SKU >=80%
Shop Ratings >= 4.5
Shop on vacation
Max 15
days/year
Investment
Support
Promotion
Support

16. Incubator 2023 Main Framework : Execution and Monitoring
16
3. Provide Seller with RM support and invite
Seller to :
a. Shopee programs : all ad-hoc, Big
Campaigns, daily campaigns and any
projects
b. Do brand campaign with Shopee
monthly
4. Monthly update on Seller’s Run Rate for :
a. investment support
b. promotion support
c. price and assortment competitiveness
d. program and campaign participation
e. Seller operation performance
5. Conduct Semesterly Brand Review using
360 report
3. RM to always invite, re-invite, remind, and encourage for Sellers to :
a. Fulfill discount and voucher support
b. Fulfill price and assortment competitiveness
c. Do monthly Brand Campaign with Shopee, as aligned with Seller
d. Join Big Campaign packages
e. Participate on all Shopee programs whitelisted, as aligned with Seller
4. RM to check, send monthly update and discuss with Seller:
a. Impact of Seller’s investment and promotion support to Seller’s shop performance, i.e. Seller’s traffic,
conversion rate, and NMV figures
b. Update Seller on run rate to
■ Seller’s required investment and promotion support
■ Seller’s price and assortment competitiveness
■ Seller’s program and campaign participation
■ Seller’s operation performance to identify and improve any issues as early as possible.
c. Recommend on potential next steps
Campaign
Support
Performance
Review

17. 5. RM to conduct Semesterly Brand Review using personalised 360 Full Report :
a. RM will provide Business Review deck and insight for the meeting with focus on :
○ Investment support : check investment support to requirements, traffic to benchmark cluster traffic, improve Shopee Ads ROI
and Shopee Ads spending (if not yet meet requirement)
○ Promotion support : check voucher support to requirements, check Big Campaign support to requirements, check conversion
rate to benchmark cluster conversion rate, improve Shopee programs participation, improve competitiveness, etc
○ Top Selling SKUs in Seller’s shop : Superstar, Potential Star, Rising Star SKUs, etc
○ Operation performance : check LSR, NFR rate, penalty points, chat rate, etc
b. If any, RM will also share category insights i.e. top selling products trend in Shopee
Campaign
Support
Performance
Review
Incubator 2023 Main Framework : Execution and Monitoring
17
3. Provide Seller with RM support and invite
Seller to :
a. Shopee programs : all ad-hoc, Big
Campaigns, daily campaigns and any
projects
b. Do brand campaign with Shopee
monthly
4. Monthly update on Seller’s Run Rate for :
a. investment support
b. promotion support
c. price and assortment competitiveness
d. program and campaign participation
e. Seller operation performance
5. Conduct Semesterly Brand Review using
360 report

18. Agenda
18
1. Introduction about Incubator
2. Introduction to Incubator Package
3. Incubator Package Main Framework
4. How to sign up

19. On 10th
end of day
Approval on Seller
nomination
● Shopee confirms with Seller on
required investment and
promotion support
● Shopee checks on Seller’s
operation performance and
advises Seller’s eligibility
● Seller gets RM support
● Seller signs up for Brand Portal
access
● Seller submits marketing barter
for brand campaign for M+1
● Seller signs up for any open Big
Campaign packages
● Seller activates Jaringan
Influencer and Seller Affiliate
Seller nominate
participation
● Confirmation that Seller
understands required
investment and promotion
support
● Confirmation that Seller
understands required
operation performance to
join package
● Seller joins Ads Webinar
and/or nominates to join Ads
Managed by Shopee
● Seller shares brand campaign
monthly plan
How to Sign Up for Incubator Package
19
On 1st
next month
Seller sign up
latest on 10th
Package Start
Seller prepares shop
● Shopee assigns RM to help
with Seller campaign
submission
● Seller sets discount and
voucher
● Seller sets price and
assortment competitiveness
● Seller prepares for Shopee
Live and Shopee Videos
● Seller activates Brand
Membership
Seller sign agreement and checkout
Shopee Ads - Trending Brands
Incubator Ads package to top up
Shopee Ads credit
● Seller signs both soft copy and send hard
copy to Shopee
● Seller signs up for Brand Portal Access
● Seller check out Shopee Ads - Trending
Brands Incubator Ads package in Shopee Ads
top up page to top up Shopee Ads for IDR 25
mio
● Seller submits all Flash Sale and Ingatkan
Discount SKUs
Before package
starts
Seller complete payment
latest on 22th
Month - 1, Deadlines Before Incubator Package starts During Package

20. Note :
● Should Seller decide to drop from package halfway, all Shopee Ads topped up and Big Campaign packages reserved are non refundable.
Incubator Package Payment Timeline
20
Before Incubator Package starts During Incubator Package
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Month-1
If any, Seller need to top up additional Shopee Ads required to fulfill investment support based on cumulative NMV
RM inform:
● Seller’s cumulative NMV
● If any, additional Shopee Ads spending required to fulfill investment support
Seller sign up for any 2 Big Campaign packages
Seller top up Shopee
Ads for IDR 25 mio
Seller Shopee

21. Incubator Package Campaign and Review Timeline
21
Before Incubator Package starts During Incubator Package
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Month-1
RM sends Month 1 :
● Seller’s shop performance
● investment and promotion support
● recommended next steps
Seller submits all campaign via Seller Center and fulfills required investment and promotion support
Seller joins Ads
Webinar and shares
brand campaign
monthly plan
Seller prepares shop to
fulfill promotion support
Shopee invites Seller for all campaigns and programs
RM conducts
Semesterly Brand
Review
Note :
● Should Seller decide to drop from package halfway, all Shopee Ads topped up and Big Campaign packages reserved are non refundable.
Seller Shopee

22. Thank You
22
EXTERNAL DECK