Assume for a moment…
• You have a Royal Enfield Bullet 
  (a different one, I know you love the current one if you 
  own a bullet)
• You have to change the design of text on the petrol tank
  You have to change the design of text on the petrol tank
• You cannot use the text design that exists

      Of the following designs, which one would you use?
Royal
Enfield

          2
Royal
Enfield
          3
Royal
Enfield
          4
Royal
Enfield
          5
Royal
Enfield

          6
Royal
Enfield

          7
Royal
 R    l
Enfield
   f

          8
Royal
Enfield

          9
Royal
Enfield

          10
Royal
Enfield
          11
ROYAL
ENFIELD
          12
Royal
Enfield
          13
Royal
Enfield



      14
Royal
Enfield

          15
For your attention
For your attention

THANKS


                     16

Expreriment: What would you choose?