Details about ticketing during the World Exhibition 2015 in Milano are not easily available, therefore we are sharing this information as we received it.

1. FEEDING THE PLANET, ENERGY FOR LIFE
February 2014

2. Why Expo Milano 2015?

3. A Unique Event
Expo 2015, the largest world-wide event on
the theme of Food
it will address the challenges around food and
its supply, and also showcase all the aspects of
food: the knowledge, the taste, the pleasure
and its future sustainability

4. An Extraordinary
Opportunity
For Tour Operators Worldwide
Expo 2015 will be an amazing, once in a lifetime experience which will attract all types of
tourists. Italy, as a destination for a spectacular
world event on food, is a match made in
heaven

5. When
Visitors
1 May – 31 Oct
2015
20 million
Theme on Food
Participants
Digital EXPO
Feeding the Planet,
Energy for Life
130 Countries
+ 10 International
Organizations
Millions of users
through digital
Expo 2015

6. Expo Milano 2015 Overview

7. Through the Years
Universal Expositions have contributed
significantly to the cultural, social and
technological evolution since the first Universal
Exposition held in 1851

8. Human Progress
The legacies live far beyond the
Expositions
thus contributing in an important way to the
progress of humanity

14. A Common Goal
To create a network and stimolate
collaboration
through a global neutral platform connecting
companies, visitors, media, participant countries,
scientific communities and non-profit organizations

15. Europe
(+Italy & SMOM)
35 Countries
0,7 billion Citizens
Middle East
14 Countries
Asia and Oceania
0,2 billion Citizens
30 Countries
3,8 billion Citizens
Africa
39 Countries
0,8 billion Citizens
America
21 Countries
0,5 billion Citizens
Worldwide Consensus
142 Official Participants:
139 Countries + The United Nations,
CERN & EU (6,1 billion citizens: 87% of world
population)

16. The Exposition Site
For SIX MONTHS, it will host the Country
pavilions, thematic areas, clusters and open
spaces for cultural events and entertainment

17. Children
Park
Biodiversity
Future Food
District
Pavillion
Zero
Thematic Areas
Exhibition spaces
to discover the Expo Milano 2015 theme
through creative projects

18. Thematic Areas
Exhibition Spaces
Pavillion
Zero
Future Food
District
Children
Park
Introduction to the
Exhibition Site
guiding the visitors
through the
discovery of the
Expo Milano 2015
theme
A symbolic urban
district presenting
future trends on food
distribution, purchase
and consumption
A specially
equipped place for
children and
families offering
also opportunities to
play and learn
Biodiversity
An exhibition space
reproducing the
variety of life and
the richness of the
planet in a highlyattractive multiform
landscape

19. Clusters
Countries with a common theme
exhibit within the same architectural area,
whereby 80 Countries are grouped together,
united by one common and representative
theme

20. Cluster
Bio-Mediterraneum
Health, Beauty and Harmony

21. Cluster
Cocoa
The Food of Gods

22. Cluster
Spices
The World of Spices

23. Cluster
Coffee
The Engine of Ideas

24. Cluster
Fruit & Legumes
The Perfect Diet

25. Cluster
Rice
Abundance and Security

26. Cluster
The Arid Zone
Agriculture and Nutrition

27. Cluster
Islands
The Sea and Food

28. Cluster
Cereals & Tubers
Old and New Crops

29. Legacy
A new global starting point
that will generate an in-depth understanding
about the Expo Milano 2015 theme and will leave
a social legacy of initiatives and solutions going
beyond 2015

30. Opportunity
for Tourism
Italy + Food …
A match made in heaven!

31. Opportunity for Tourism
TOUR OPERATORS
to ADAPT EXISTING PACKAGES
to include Expo for added
once-in-a-lifetime value

32. Opportunity for Tourism
TOUR OPERATORS
to CREATE NEW OFFERS
using Expo as the driver
for new, ad-hoc packages

33. Tourism and Services Bundling
EXPO Ticket
+
Travel Services
+
+
Wine Tours
and
Gastronomical
Experiences
Accommodation
+
+
City Tours
Art & Music
+
+
Business & Relax
Sports Events
+
Shopping

34. EXPO and Tourism
•
New tourism focused organisation: EXPLORA
•
Presence at global travel exhibitions with Italian
State Tourism Board (ENIT)
•
2013 Expo Tourism Summit
•
Direct engagement of Tour Operators
as Authorised Resellers

35. Ticketing

36. Forecasted International Visitor Split
EUROPE
OUTSIDE EUROPE
3.3-4.4mln
2.7-3.6mln
Representative list of forecasted key markets
Austria
Croatia
Denmark
France
Germany
Great Britain
The Netherlands
Spain
Switzerland
Sweden
Australia
Brazil
China
Canada
India
Japan
Russia
South Korea
United Arab Emirates
USA

37. Ticket Distribution
Approach
A capillary, horizontal approach
world-wide
Multiple channels
No exclusivity

38. Price Variations
Lenght of Visit
Type of Visitor
Single-day
Multi-day (2, 3)
Evening
Adult Child Family
Sr. Citizen
When you Visit
Disabled
etc.
When ticket is
Purchased
Open: Any Day
Calendar: Fixed Date
Peak & non-Peak Days
before Expo starts
after Expo starts
Free
Children under 4 years old
Companions of Disabled Visitors

39. Duration – 6 months / 184 days
Maximum site capacity/day
Average site occupancy/day
250,000
130,000
‘EXPO BY NIGHT’
OFF-PEAK DAYS
2 June 2015 – 31 Oct 2015
Mondays & Tuesdays
5 days per week: Wed. to Sun.
with the exception of:
the first and last two weeks of Expo
and 2 June (national holiday)
Evening pass entrance : 18:30 (TBC)
OPENING HOURS
Mon. & Tues. : 9:00 to 20:30
Wed. to Sun. : 9:00 to 23:30

40. Premium Packages
Services may include:
SERVICES AND ‘EXPERIENCES’
OVER AND ABOVE
THE STANDARD TICKET:
Different offers at different price levels:
i.e. Business, Gold, VIP
Variants for:
Participating Countries and Pavilions
Partners Businesses
Individual Customers
•Welcoming services
•Customised guided tours
•Preferred booking
•Reserved night shows
•Lunch / Dinner
•Wine tasting
•Speedy transport
•Fast track entry
•Events outside Expo
•Cultural site visits
•Gastronomical experiences

41. Ready, Get Set … GO !!
We are ready to move ahead quickly
Visit our website to find how to become an
Authorised Ticket Reseller
Contact us: ticket.resales@expo2015.org
Contractual engagement
Go to market

42. Official Partners

43. expo2015.org