What does a winning proposal executive summary look like? Download this free template to find out.

1. Executive Summary
With the push to do more with less, we understand that keeping up with increasing
[Client Problem] while managing content and collaborating effectively feels more
challenging than ever before. [Your Company] is here to help.
We thank [Client Name] for the opportunity to work together as your [Your Solution]
partner.
Over the years, [Your Company] has partnered closely with several world-class
[Insert Industry, i.e software, financial services, etc.] organizations like [Insert 2-3
Relevant Customer Names] to help create and fuel industry-leading [Your Solution].
Based on our understanding of your needs, your main goals in procuring [Your
Company’s Product] are:
1. [Goal 1]: Quick description of goal 1
2. [Goal 2]: Quick description of goal 2
3. [Goal 3]: Quick description of goal 3
In support of [Client Name]’s goals, we provide the most efficient and effective
solution on the market, notably:
1. [Goal 1]: How you solve for goal 1
2. [Goal 2]: How you solve for goal 2
3. [Goal 3]: How you solve for goal 3
At [Your Company], we are laser-focused on [Your Solution]. Based on feedback
from our [insert number] customers, what differentiates [Your Company] from the
rest of the market is the following:
● Differentiator 1: Expand with specific examples
● Differentiator 2: Expand with specific examples
● Differentiator 3: Expand with specific examples
● Differentiator 4: Expand with specific examples

2. Based on feedback from our customers, as a result of having [Insert High-Level
Benefit(s), i.e customized solution], [Client Name] can expect:
● Benefit 1: Expand and include specific examples or data if available
● Benefit 2: Expand and include specific examples or data if available
● Benefit 3: Expand and include specific examples or data if available
With [Your Company], you will be supported by [Win Theme 1], [Win Theme 2], and
[Win Theme 3] to fit your team, and your organization's needs.