1. Cardiovascular disease disproportionately impacts women, being the #1 killer of women and accounting for 1 in 3 women's deaths each year. Over 43 million women in the US are affected by CVD. 2. Developing a competitive edge in cardiovascular services through gender-specific programming can drive business results like increased margins, volumes, and community benefit. 3. Exclusive gender-specific programming delivers benefits like reduced readmissions and a competitive market edge by engaging physicians, educating consumers, and navigating patients to services.

1. 1 Women are disproportionately impacted by cardiovascular disease (CVD):
n #1 killer – more deadly than all forms of cancer combined.
n Accounts for 1 in 3 women’s deaths each year – one woman every minute.
n 43 million women in the U.S. are affected.
2 A competitive edge in cardiovascular services builds business:
n Healthcare leaders rank prevention and wellness as their top priorities
in cardiovascular services.
n 76% report positive margin contribution.
n 66% expect margin to increase in next three years.
3 Exclusive gender-specific programming delivers a competitive edge:
n Supports reduced readmissions.
n Provides measureable community benefit.
n Reshapes cardiovascular services.
n Drives volumes.
WHAT
WHY
heartcaring.com | spirithealthgroup.com
561.544.0755 | FAX 561.544.8149
© 2015 Spirit Health Group. All rights reserved.
EXECUTIVE OVERVIEW
HOW
1 Engage physicians.
2 Educate and screen consumers.
3 Navigate patients to your services.
4 Measure success.
Attain a
measurable
competitive edge
in cardiovascular
services by
navigating
under-diagnosed
populations and
activating physicians
with exclusive
gender-specific
programming.
With consultative planning and dedicated support from your HeartCaring team:
50,500+
40+
HOSPITAL STAFF EDUCATED
Active
hospitals
in 24 states screeningsperyear
75%RetentionRate
REFERRED
FOR TREATMENTattendees in 2014
19%ARE WOMEN
74%
50,000+40+
HOSPITAL STAFF EDUCATED
Active
hospitals
in 24 states screeningsperyear
75%RetentionRate
LISTEN TO YOUR
HEART CAMPAIGN
KNOW YOUR
PULSE CAMPAIGNattendees in 2014
50,000+
40+
HOSPITAL STAFF EDUCATED
Active
hospitals
in 24 states screeningsperyear
75%RetentionRate
LISTEN TO YOUR
HEART CAMPAIGN
KNOW YOUR
PULSE CAMPAIGNattendees in 2014
50,500+HOSPITAL STAFF EDUCATED
s
ates screeningsperyear
75%RetentionRate
REFERRED
FOR TREATMENTattendees in 2014
19%ARE WOMEN
74%
SUCCESS
HeartCaring hospitals realize signifi-
cant market share growth, increased
utilization, and revenue returns
Average annual results measured
from HeartCaring consumer database:

$676,012
net revenue

$3,725 net revenue
per HeartCaring consumer

4.52:1 ROI based on
net patient revenue

2. © 2015 Spirit Health Group. All rights reserved.
Promote your hospital as a valued contributor to a
powerful coalition of healthcare organizations and
advocacy groups.
Adopt or adapt from marketing and educational content
and creative that is consistently recognized for excellence
from the major healthcare award organizations.
HaveaBallExercising
Want to know what you can do to improve
your heart health, decrease risk factors for
cardiovascular disease and strengthen your feeling of
overall well-being? Exercise.
The American Heart Association suggests 150
minutes of moderate, or 75 minutes of vigorous
exercise per week, which is about three minutes a day
for five days a week. For those attempting to lower
their blood pressure, 40 minutes of aerobic exercise
is recommended three to four times a week, which
can lower the risk for heart attack and stroke.
HEARTCARING
MARKET-READY PROGRAMMING
AWARD-WINNING PROGRAMMING,
CONTENT AND DESIGN
IS YOUR HEART AT RISK?
Heart disease is the leading cause of death in the United States for
both men and women. To find out if you are at risk, check the factors
on the back of this card that apply to you and share with
your doctor.
Together you can create a plan to keep your heart healthy.
HC-PanelCard15.indd 1 3/6/15 10:19 AM
HEARTCARING
JOURNAL
Your guide to cardiovascular health
ADVOCACY AND
GOVERNMENTAL AFFILIATIONS
ATAQUE CARDÍACO
Un ataque cardíaco también se conoce como infarto de
miocardio o MI por sus siglas en inglés. Sucede cuando
se bloquea un vaso sanguíneo que proporciona oxígeno
al músculo cardíaco y se detiene el flujo sanguíneo a
una parte del corazón. Si no es tratado de inmediato,
parte del músculo cardíaco muere. Cuanto antes
obtenga ayuda, menos daño sufrirá su corazón.
El bloqueo de un vaso sanguíneo puede deberse a:
n Un déposito de grasa llamado placa;
n Un coágulo de sangre;
n Un espasmo de un vaso sanguíneo.
SIGNOS DE UN ATAQUE CARDÍACO
Respirar aire cálido y húmedo ayuda a suavizar la mucosidad que
provoca la sensación de ahogo. Esto puede ayudar:
n Dolor, presión, rigidez, pesadez, tirantez o ardor en el pecho,
brazo, mandíbula, hombros o cuello
uPuede darse tanto durante una actividad como descansando
uDura más de 5 minutos, o se va y regresa
n Sudoración
n Falta de aire
n Náuseas o vómitos
n Dolor de estómago o acidez
n Sensación de cansancio, mareo o desmayo
n Sensación de miedo o de pánico
Llame al 911 inmediatamente si tiene alguno de estos signos.
Siéntese o recuéstese hasta que llegue el equipo de emergencia. No
conduzca al hospital ni se retrase llamando a su médico.
Algunas personas, en especial las mujeres, pueden no sentir dolor
en el pecho, o pueden tener signos muy leves. Cuantos más signos
se presenten al mismo tiempo, más posible es que esté teniendo un
ataque cardíaco. Si ya ha tenido un ataque cardíaco anteriormente,
puede que los signos sean diferentes en una segunda ocasión. No
ignore sus signos. Llame y pida ayuda rápidamente para limitar el daño
a su corazón.
SU CUIDADO EN EL HOSPITAL
Le harán exámenes para determinar si ha sufrido un ataque
cardíaco y si su corazón ha sufrido daños. Es posible que deba
permanecer en el hospital algunos días. Es posible que le
indiquen que comience a tomar medicamentos o que se someta a
tratamientos para mejorar el flujo sanguíneo a su corazón.
© 2015 Spirit Health Group. All rights reserved.
HealthyDiet,HealthyHeart
Ahealthy diet is important to managing your
blood pressure and reducing your risk of heart
attack, heart disease, stroke and other diseases.
How much of what you’re eating is just as important
as what it is you’re eating. Being able to recognize
portion sizes and monitor intake is essential
to a heart-healthy diet. Eating out of the bag,
overloading your plate and taking second helpings
until you’re full and eating all of what’s on your plate
at a restaurant can lead to eating more calories, fat
and cholesterol than needed.
HEARTCARING
ISSUE 1 • 2014
Consumer product info:
SMARTPHONE ECG
The AliveCor™
System is a new
heart-monitoring device that
was recently approved by the
FDA. With the purchase of this
system, users have the ability to
record their own electrocardio-
gram (ECG) on a smartphone
and receive a detailed report of
cardiac rhythms at any time of
the day. The AliveCor System
also offers AliveInsights analysis
services, which allows users to
have a cardiac technician or car-
diologist review the ECG results
in as little as 30 minutes! Com-
patible with most smartphones,
AliveCor has a special universal
attachment case that can record
your cardiac rhythms. This
AliveCor System isn’t yet avail-
able without a prescription from
your doctor, but it does offer an
exciting peek into the future of
heart health.
Nutritional Info
1 popover
Amount per Serving:
Calories 101
Protein 6 g
Fat trace
Cholesterol 1 mg
Carbohydrates 18 g
Fiber 0.5 g
Sodium 152 mg
Preparation
Preheat the oven to 425 F. Generously coat 6 large metal or glass
muffin molds with cooking spray. Heat the muffin molds in the oven
for 2 minutes.
In a large bowl, add the milk, flour, salt, and egg whites. Using an
electric mixer, beat until smooth. Fill the heated muffin molds 2/3
full. Bake in the top part of the oven until golden brown and puffy,
about 30 minutes. Serve immediately.
Dieticians Tip: To make cheese popovers, add 1 tablespoon batter
to the bottom of each cup. Top with 1 teaspoon Parmesan cheese
and fill the cups 2/3 full with remaining batter. The Parmesan
cheese adds 7 calories, a trace amount of fat and cholesterol, and
25 milligrams of sodium to each popover.
CAFFEINE’S EFFECTS
ON YOUR HEART RATE
When people want to stay awake, they often turn to caffeine. In the United States
today, about 80% of adults consume an average of 200 mg of caffeine per
day, which equates to about two 5-ounce cups of coffee or four sodas.
While caffeine can help you to feel more alert and stay awake, it also
changes the way that the body and brain work. Caffeine can also have
serious side effects on the cardiovascular system. It can make you feel jittery
and shaky, and if you already have cardiovascular issues, caffeine can
induce arrhythmias (irregular heartbeats) and can lead to tachycardia
(abnormally fast resting heart rate). This is more common in people
who don’t often drink coffee because they have not developed a toler-
ance to caffeine. So, the next time you go to reach for that cup of coffee
or soda, be sure to remember the possible side effects.
Be sure to check out Issues 2, 3,
and 4 for more recipes to com-
plete your menu.
Ingredients
1 cup fat-free milk
1 cup all-purpose (plain) flour
1/4 teaspoon salt
4 egg whites
AUTOIMMUNE DISEASES INCREASE RISK
FOR CARDIOVASCULAR DISEASE
Rheumatoid arthritis is a chronic inflammatory arthritis
that affects five or more joints. According to the American
College of Rheumatology, rheumatoid arthritis (RA) almost
doubles the risk of having a heart attack within the first 10
years of receiving an RA diagnosis. Because RA causes in-
flammation within the body, researchers
believe that inflammation can also occur
within the coronary arteries that
supply the heart with blood.
Lupus, another autoimmune
disease, causes the immune
system to produce antibodies
to cells within the body, leading to
widespread inflammation and
tissue damage.
People with lupus also
have an increased risk of coronary heart
disease or atherosclerosis, commonly
known as hardening of the arteries, due
to the buildup and inflammatory nature
of “bad” cholesterol within the arteries.
Your physician will know how to best
treat your symptoms, but there are some
ways you can help protect yourself:
ᕡ Don’t smoke.
ᕢ Eat a diet rich in vegetables,
fruits, low-fat proteins, and
whole grains.
ᕣ Avoid foods that are high
in sodium.
ᕤ Get regular checkups.
ᕥ Stay at a healthy weight.
ᕦ Get plenty of exercise
and sleep.
Appetizer:
Guilt-free Popovers
Did You Know?
Your heart beats
about 100,000 times
in one day and
about 35 million
times in a year.
During an average
lifetime, the
human heart
will beat more
than 2.5
billion times.
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© 2015 Spirit Health Group. All rights reserved.
for killing 600,000 people each year
Has ties to High Blood Pressure, High Cholesterol, and Diabetes. Lures its victims with Tobacco Use.
Linked to risky behaviors, including Physical Inactivity and an Unhealthy Diet.
a long and healthy life
Avoid being Heart Disease’s next victim. Get screened.