2. purpose
❖ history of the signature edit.!
❖ what is the goal of the signature edit?!
❖ portfolio. large portrait sales. next level. marketing. !
❖ how do you measure success?!
❖ when to consider a signature edit?!
❖ seniors? weddings? portraits?
3. what makes for a good shot
❖ this is the single point of confusion we see!
❖ tight? middle? wide?!
❖ what I look for (as a photographer) when I am taking shots!
❖ big!
❖ dramatic!
❖ landscape or architecturally based !
❖ subject should be smaller
4. additional items
❖ its not enough to get what I just mentioned - that is the
beginning… !
❖ next… !
❖ connection!
❖ emotion!
❖ pose!
❖ impact!
❖ composition
5. evolve process
❖ every signature edit hits my desk!
❖ my job is to art direct it!
❖ this can include your direction or none at all!
❖ here is what we look for… !
❖ all the things previously listed!
❖ technically sound - exposure, composition, etc!
❖ what can we do to the image?!
❖ is this a signature edit or is it a premium?
6. a word on posing
❖ have to work on this! !
❖ dont typically want them looking at camera - this is
supposed to be dramatic!
❖ pay attention to details!
❖ look for love and connection
