This document discusses the evolution of sports uniforms and their importance. It explores how uniforms were originally created to distinguish teams but now represent identity, unity, and equality. Uniform designs have evolved to incorporate cultural influences and new materials help improve player performance and comfort. Sponsorships and popular players increase team revenues through heightened jersey sales. Sports uniforms have become an important part of connecting fans to teams and a big business in professional sports.

1. THE EVOLUTION OF
SPORTS WEAR
by
Abdel Moneim Shatta

2. WE WILL DISCUSS
What is the point of wearing team uniforms?
Why they were created and why are they considered to be
essential today?
We will explore the importance of sports uniforms to teams
and fans alike.
Why Sports kits are important to clubs’ revenues?
Fashion and Sports wear
Sports wear evolving to meet cultures‘ needs

3. England vs
Scotland
1877

7. The first major match in which numbers
were worn was the 1933 FA Cup Final
between Everton and Manchester City.

9. What is about the Football
Sports Kit?
Identity
Unity
Equality

10.  IDENTITY
IDENTITY IS KEY IN FOOTBALL
Fans connection to the team is created
through colors and symbols
Time and success are important factors in
developing identity
Players constitute an important element in
fans’ attachment and allegiance
Identity reflects success, values and pride in
championships acheived

14. IDENTITY

17. BRAZIL….THE SAMBA

19. TANGO ….
ARGENTINA

23. AZZURRI

25. THE LIONS

30. UNITY
When all are wearing the same kit
and the same team colors, players
feel like a part of the group.

31. EQUALITY
Every member of the team,
play an important role in the
game.
Wearing identical uniforms
create a sense of equality,
which is important when you
are trying to win as a group

32. THE BUSINESS OF
FOOTBALL KITS:
SPONSORSHIPS &
BRANDING
As top-level football increasingly becomes big
business and a huge revenue generator,
companies actually pay to football clubs

36. RONALDO EFFECT
CRISTIANO RONALDO'S
JUVENTUS JERSEY SOLD
OVER 520,000 UNITS
IN ONE DAY

37. DOES THE CORRECT SPORTS
APPAREL IMPROVES
PERFORMANCE?

38. THE CHEMISTRY OF
FOOTBALL SHIRTS
ADVANCES IN MANUFACTURING
AND PRINTING ALLOWED SHIRTS
TO BE MADE IN LIGHTER
SYNTHETIC FIBERS WITH
INCREASINGLY COLORFUL
DESIGNS
.

39. WHY POLYESTER ?
The use of polyester in football uniforms started to be
dominant during the 90s.
 Polyesters have a great advantage over cotton fibers,
since they absorb less water which favors the comfort
of football players during the games.
Also, it generates a better transpiration due to
composition
They are longer-lasting and do not crease.

40. SWEAT WICKING
FABRICS
NIKE DRI-FIT
CLIMACOOL BY ADIDAS

42. FASHIONABLE SPORTS KITS FOR WOMEN

43. AUSTRALIA

44. USA

45. Netherlands

46. Sweden

48. NORWAY

49. FRANCE

50. NIGERIA

51. GERMANY

52. NOT JUST FOOTBALL

53. MICHAEL JORDAN
CHICAGO BULLS
JERSEY

56. NIKE SUPREME
BASKETBALL JERSEY

59. SOUTH AFRICA RUGBY
SPRINGBOKS
IN WORLD RUGBY CUP
JAPAN 2019

60. ALL BLACKS RUGBY
JERSEY, NEW ZEALAND

63. AUSTRALIAN RUGBY JERSEY
ADOPTING INDIGENOUS
DESIGNS

64. HOW TENNIS SPORTS WEAR
EVOLVED ?

73. SPORTS WEAR MEETS
CULTURES’ NEEDS