Posters have evolved significantly from their origins in 1798 when lithography first allowed for mass production. Early posters promoted stage plays and public events. Over time, posters became collectibles and have provided historians insights into past trends and culture. Advances in printing technology have enabled posters to be produced in higher volumes using more durable materials like vinyl and canvas with longer-lasting inks suitable for indoor and outdoor display. Modern poster printing allows for dramatic increases in event and brand exposure.