VERKA PLANT VISIT

1. EVOLUTION MILK
PLANTS IN INDIA
A COMPARATIVE ANALYSIS OF OUR CHOSEN PLANT
SUBMITTED BY:
DEEPANSHU DOD
HARMANPREET SINGH
JASKIRAT SINGH
NIKHIL GOYAL

2. INTRODUCTION
-Ancient roots: Cows & buffalo since Indus Valley days.
-Colonial shift: Commercial dairies, butter exports neglect locals.
-White Revolution: Cooperatives empower farmers, milk for all.
-Tech takes over: Refrigeration, processing boom, diverse products.
-Future focus: Sustainability, breed improvement, value-added wins.
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3. IMPORTANCE OF MILK PLANTS
-Rural Empowerment: Milk plants, adopting cooperative models like
Amul, uplift rural farmers by enabling collective milk processing and
sales, enhancing socio-economic status, and fortifying the overall
rural economy.
-Nutritional Backbone: Milk plants in India ensure a consistent supply
of high-quality dairy, combating malnutrition, particularly among
children, through essential nutrients like calcium and protein.
-Economic Significance: Vital to the Indian economy, milk plants
generate employment across various stages, from collection to
distribution. Dairy exports contribute significantly to foreign
exchange earnings, underlining their economic importance.

4. INTRODUCTION TO CHOSEN PLANT
-Verka milk plant registered during 1978. Located at Sector 56, Sahibzada Ajit Singh Nagar,
Punjab 160055
- It purchases fresh milk twice a day directly from milk level in entire Ropar and Mohali Distt.
And part of Fatehgarh Sahib and Patiala Distt. The main Function of this Plant is to provide
best quality of pasteurized Liquid Milk to the Consumers In Chandigarh and its Satellite
cities.
-Punjab state cooperative milk company provide its products in Punjab, Haryana, Himachal
Pradesh, Jammu Kashmir.

5. ADVANTAGE OF PLANT
-Top-notch Quality: Verka prioritizes quality control, ensuring consistently high standards
that set it apart from others.
-Efficient Supply Chain: Verka's integrated supply chain ensures seamless operations,
from milk collection to distribution, boosting overall efficiency.
-Farmer-Friendly Approach: Verka actively supports farmers, providing a stable platform
and fair returns, fostering a strong supplier relationship.
-Innovation in Products: Verka leads with an innovative product range, catering to diverse
consumer preferences and staying ahead in the market.
-Community Impact: Verka's engagement in community development sets it apart,
reflecting a commitment to social responsibility and positive contributions to local areas.

6. INTERNATIONAL BENCHMARKS ACHIEVED
- Verka milk handling capacity:6 lakh liters per day production of market
milk.
-2.5 lakh liters per day production of butter.
-13000 kg per day production of ghee.
-400-500 kg per production of kheer.
- 200 kg per day production of milk
cake.
- 300-400kg per day production of
dahi.
- 1400 kg per day production of lassi.

7. CASE STUDY
Verka, part of MILKFED, has a success story rooted in the cooperative movement
initiated in 1973. Embracing the cooperative model, it empowered farmers,
contributing significantly to the White Revolution. Known for stringent quality
control, Verka diversified its product range, staying relevant in the market. Beyond
business, it positively impacted rural communities and gained brand recognition.
Its commitment to quality, innovation, and community development has fueled
continued growth, making Verka a key player in the Indian dairy industry. For the
latest details, refer to recent reports or official Verka communications.

8. SUSTAINABILITY PRACTISES
1.Energy Efficiency: Optimize operations for reduced energy consumption,
lower emissions.
2.Water Conservation: Employ technologies, practices for responsible water
management, conservation.
3.Waste Management: Implement comprehensive waste systems, focus on
recycling, proper disposal.
4.Packaging Innovation: Explore eco-friendly packaging options, reduce
environmental footprint.
5.Green Initiatives: Engage in eco-friendly projects, reduce carbon emissions,
enhance biodiversity.
6.Supply Chain Sustainability: Collaborate for sustainable agriculture,
environmentally responsible supply chain practices.
7.Renewable Energy Adoption: Integrate solar, wind power for sustainable
energy solutions.
8.Community Engagement: Involve communities, support local economies,
contribute to well-being.

9. FUTURE PROSPECTS FOR THE PLANT
- Market Growth: Anticipate continued market expansion and increased consumer demand.
- Diversification Opportunities: Explore avenues for product diversification to cater to
evolving preferences.
- Global Market Presence: Consider opportunities for entering or expanding into international
markets.
- Technological Advancements: Embrace cutting-edge technologies for enhanced efficiency
and innovation.
- Sustainability Focus: Position the plant as a sustainability leader, meeting eco-friendly
market demands.

10. CONCLUSION
A visit to Verka plant offered us a firsthand insight into successful cooperative models,
emphasizing sustainable practices and efficient supply chains. Witnessing quality assurance
measures and innovative product strategies provides valuable lessons in business strategy. The
plant's commitment to community engagement showcases the broader impact of corporate
responsibility. Exploring the integration of technology and market expansion strategies reveals
practical applications for classroom theories. Overall, the Verka plant visit offers a holistic
learning experience in effective business management and responsible corporate practices.