The document discusses the evolution of the internet from its inception in 1983 to its impact on consumer behavior and technology in 2022. It highlights the rise of digital devices, the importance of search engines like Google, and the shift toward online shopping and video consumption. The future focus is on advancements like 5G, IoT, and improving connectivity for enhanced consumer experiences.

1. EVOLUTION OF INTERNET
How consumers use technology and its impact on their
lives?

2. Introduction of internet
⚫ Connecting all small and large
networks into one big network is
called internet.
⚫ It is big invention by humans in 1983.
Before that, computer networks
couldn’t connect with each other.
⚫ In 1983, a communication procedure
called “Transfer Control
Protocol/internetwork Protocol
(TCP/IP)” was established.
⚫ There was a drastic change in
technology from 1960 ARPANET to
2022 cloud servers.

3. Evolution of internet from computer stored in large room to
hand friendly device.
History of internet

4. In the above graph, from Jan 2012 to Jan 2022, the internet users
reached to highest peak. Every year, internet users are increasing in
the world.
INTERNET USERS FROM JAN 2012 TO JAN 2022

5. Indirect method
requires fiber or cable
wire at a fixed place .It
has high speed. E.g.:
Wi-Fi
Direct method is
most common
method used in
mobile phones.
E.g:4G
INTERNET ACCESS METHODS USED BY PEOPLE

6. DIGITAL DEVICES USED BY PEOPLE
• In the early 90’s, people used mobile phone with physical keypad, and
now in 2022, they use smart phones.
• Besides mobile phones, other digital devices used by people are smart
televisions, gaming devices, etc.

7. From the past 2 years, digital users in the social media across the world has
increased. This is due to easy accessibility of smart phones with affordable cost
and improving networks. This plays a vital role in increase of social media like
Twitter, Face book, Instagram, YouTube, etc.
Continued…

8. Digital user distribution by region
Above image shows the world wide digital user distribution. East Asia
ranks at top in digital users.

9. How customers search for information?
⚫ Search Engines like
Google, Yahoo, etc.
have become popular
to search for
information.
⚫ For videos, YouTube is
one of the most
preferred platforms.
⚫ News can be followed
on mobile applications
on Android or iOS.
⚫ Celebrities can be
followed on social
media platforms like
Twitter, Instagram, etc.

10. • Most used
search
engine is
Google with
92.31%
share.
• Google
provides
excellent
search
results not
only within
its own
search
engine, it
powers
some other
search
engines.
Continued…..

11. WHAT CONSUMERS BUY ONLINE?
80% of surveyed
consumers are
more likely to
purchase a product
online when
offered free
shipping.
64% of consumers
are more likely to
purchase when
offered free returns
and exchanges

12. ONLINE VIDEO CONSUMPTION
In 2019, online video content
has raised. Watching videos
take less time when
compared to reading.
Watching videos saves lots of
time of the consumer in
comparison to reading. During
pandemic, video consumption
raised in India. Most of the
people prefer short video
content. Kids are addicted to
watching cartoon videos
through smart phones.

13. CONSUMER TRENDS
Consumer trends is
that which drives the
customer to purchase
the product or
services. It is hard to
decide alone to
purchase a new brand.
Reviews allow the
consumer to know the
quality of the brand.
Most of the consumers
always check the
reviews before buying
a new product.

14. FUTURE OF DIGITAL
GOOGLE BRAIN
5G RAMP-UP
IOT
Make machines
intelligent and improve
people’s lives
Reach to peak
data speed as
high as 200Gbps
Connecting and exchanging
data with other device and
system over internet

15. "The future is not something to
predict. The future is something
to build.."
- Franco Ongaro @ESA

16. SUMMARY:
⚫ To summarize everything, we have discussed about the way we communicate and
the way we shop. Technology has great impact on people and it changes people
lives. Today’s technology plays an important role on the society. With the creation of
internet, it gives access to more resources . Technology brought many new methods
that influence our daily lives.
⚫ Digital devices are more informed and more connected. The first device is huge
computer. There are lots of digital devices in today’s world like smart phones, LED TV,
laptops etc.,
⚫ Creation of search engines helps to search information. The most used search engine
is Google . Online video content has raised . People spend their most of the time in
watching videos.
⚫ Shopping behavior of the consumers changed after launching new websites and apps
for shopping, which gives an opportunity to purchase product by sitting at home.
⚫ The future of technology is focusing on Google brains, 5g ramp –up, IOT and more to
develop the world and to make people lives more easier.

17. sources:
⚫ https://kinex.co.uk/blog/history-of-the-internet
⚫ https://stevessmarthomeguide.com/connect-methods/
⚫ https://datareportal.com/reports/digital-2022-global-overview-report
⚫
https://www.dreamstime.com/used-modern-electronic-gadgets-use-wooden-floor-r
euse-recycle-concept-top-view-used-modern-electronic-gadgets-image126869262
⚫ https://datareportal.com/reports/digital-2022-global-overview-report
⚫ https://blog.ipleaders.in/search-engines-copyright-fair-use-defense/
⚫ https://www.visualcapitalist.com/the-50-most-visited-websites-in-the-world/
⚫ https://www.invespcro.com/blog/online-consumer-shopping-habits-behavior/
⚫ http://www.digitalmarket.asia/market-market-video-consumption-varies-apac/
⚫ https://www.powerreviews.com/insights/complete-guide-ratings-reviews-2022/
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⚫ https://mangools.com/blog/search-engines/
⚫ https://www.britannica.com/story/who-invented-the-internet