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МОЯ СЕМЬЯ
360 дней в году.
                      ФРЕГАТ
           Сайфуллин Григорий
             Ботова Анастасия
               Жилин Николай
                   Рябов Илья
                  Хузин Айдар
ПРОБЛЕМА!

1. Значимые события постоянно
2. Некогда записывать – надо работать!
3. Хочу вспомнить год назад.
4. Мало внимания семье.
5. Мало общих дел!
6. Люблю свою семью, хочу сохранить
   историю своей семьи!
Наше предложение
O Дневник – данные в любом виде
O Портативный ЖЖ
O Аккаунт – семья (разбивка по ее
  членам)
O Обработка (важные события, личная
  биография, родословное древо)
O Расскажи родным
O Найди единомышленника
Наше предложение
Семейный дневник под рукой.
Сегменты потребителей
1. Семьи
2. Дети - в будущем (*долгосрочная
   клиентская база)
3. Родственники
4. Группа (сообщество) по интересам
Каналы распространения
O EXERNOTE (пользователи)
O Семейные СМИ
O Семейные мероприятия
O Внутрисемейные узы (бонус за
 подключение)
Отношения с клиентами
O Обновление приложений
O Консультирование
Потоки доходов
O Абонентская плата
O Новые приложения (премиум-профиль)
Основные ресурсы
O Интеллектуальные
O Экспертное консультирование
O финансовые
Ключевые партнеры
O EVERNOTE
O Продавцы семейных
  «необходимостей»
O Общ.организации
O Разработчики приложений
Структура расходов
O Разработка приложения
O реклама
Потоки доходов
O Приобретение устройства;
O Оплата за занесение параметров в
  программу;
O Плата за новое ПО;
Основная деятельность
O Продажа устройства;
O Сервисное обслуживание;
O Создание новых программ
Запиши историю своей
   семьи СЕЙЧАС!

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