Consumer Engagement: How to Reach & Engage Consumers Across DevicesRakuten Marketing
A decade of digital innovation has changed the way consumers interact with technology, engage with brands and relate to one another. Consumers expect interactions with a brand to be connected, personalised and relevant, regardless of how they engage – a challenge in a world of siloed marketing channels.
In this booklet, we will address the challenges marketers face and go through the key steps you need to take in order to reach and engage consumers.
A Further Leap by nexters-team through cutting edge technologies, embracing more persuasive and highly engaging marketing approach through interactive digital displays
De adwalker wordt door Cp2 Fieldmarketing ingezet met de volgende taken ;
- traffic to store
- quiz / revieuws / kennistest
- overbrengen van kennis - houding en gedrag
- het meten van effectiviteit van fieldmarketing
Grote voordelen ;
- gepresonaliseerde feedback
- couponning met barcode
- meetbaar
How airlines should never miss another revenue opportunitytnooz
Airline marketers and revenue managers are under tremendous pressure to grow revenues while maintaining low costs.
That’s why many are turning to techniques that engage each customer more personally for higher conversion
However, the path to personalization can be expensive and risky, with options ranging from buying all-in-one complex marketing solutions to cobbling a variety of marketing tools together to build your own system.
Join Boxever and its customer, Viva Aerobus, for a FREE webinar to learn about Boxever's airline-ready marketing cloud solution that helps travel sellers:
Drive more customers to convert faster
Sell more ancillary products and services with predictive offers personalized for every customer
Reduce the cost of acquisition and increase lifetime customer value
Panelists for our FREE WEBINAR are:
Aurelius Noell - director of ecommerce and commercial IT, Viva Aerobus
John Callan - VP of marketing, Boxever
Ruadhan Barry - head of product strategy, Boxever
Martin Cowen - contributing editor and moderator, Tnooz
Gene Quinn, - co-founder and producer, Tnooz
The FREE WEBINAR took place on Wednesday 8 February 2017.
Consumer Engagement: How to Reach & Engage Consumers Across DevicesRakuten Marketing
A decade of digital innovation has changed the way consumers interact with technology, engage with brands and relate to one another. Consumers expect interactions with a brand to be connected, personalised and relevant, regardless of how they engage – a challenge in a world of siloed marketing channels.
In this booklet, we will address the challenges marketers face and go through the key steps you need to take in order to reach and engage consumers.
A Further Leap by nexters-team through cutting edge technologies, embracing more persuasive and highly engaging marketing approach through interactive digital displays
De adwalker wordt door Cp2 Fieldmarketing ingezet met de volgende taken ;
- traffic to store
- quiz / revieuws / kennistest
- overbrengen van kennis - houding en gedrag
- het meten van effectiviteit van fieldmarketing
Grote voordelen ;
- gepresonaliseerde feedback
- couponning met barcode
- meetbaar
How airlines should never miss another revenue opportunitytnooz
Airline marketers and revenue managers are under tremendous pressure to grow revenues while maintaining low costs.
That’s why many are turning to techniques that engage each customer more personally for higher conversion
However, the path to personalization can be expensive and risky, with options ranging from buying all-in-one complex marketing solutions to cobbling a variety of marketing tools together to build your own system.
Join Boxever and its customer, Viva Aerobus, for a FREE webinar to learn about Boxever's airline-ready marketing cloud solution that helps travel sellers:
Drive more customers to convert faster
Sell more ancillary products and services with predictive offers personalized for every customer
Reduce the cost of acquisition and increase lifetime customer value
Panelists for our FREE WEBINAR are:
Aurelius Noell - director of ecommerce and commercial IT, Viva Aerobus
John Callan - VP of marketing, Boxever
Ruadhan Barry - head of product strategy, Boxever
Martin Cowen - contributing editor and moderator, Tnooz
Gene Quinn, - co-founder and producer, Tnooz
The FREE WEBINAR took place on Wednesday 8 February 2017.
Driving Effective Customer Retention for CommunicationsPegasystems
In a world where penetration rates for services like mobile have reached more than 100% in manycountries, Communications Service Providers (CSPs) are shifting their sales and marketing investment from attracting new customers toward maximizing customer value through improved revenue and retention.
Pega is at the forefront of this shift with a market-leading Next-Best-Action Marketing solution that combines sophisticated predictive and adaptive analytics, real-time decisioning and a guided user experience to help CSPs improve retention and drive incremental revenue.
Pega has identified a few key best-practices related to retention. These best-practices are partially enabled by technology, but also enabled by CSP leadership’s ability to think “outside the box” in pursuing efforts to reduce customer churn.
Learn more:
http://www.pega.com/solutions/by-industry/communications-and-media/customer-service
Meet the next generation loyalty system with PayFlex Customer Acquisition and Retention Suite for all sectors such as banking, telecoms, retail and many more...
1. PayFlex OfferMe: The loyalty system based on Beacon Technology helps companies know when the customer approaches the store, and allows the company to define personalized campaigns and make instant offers flexibly.
2. PayFlex Discount: Cross-selling and up-selling techniques bring more profitable operations. With PayFlex Discount, companies can offer special discounts to each customer, and can encourage them to move to a higher tariff or to add new packages and services to their existing contract.
3. PayFlex Relationship Loyalty: PayFlex Relationship Loyalty offers more than rewards and points. Focusing on customers’ interaction with the brand, the program allows customers to collect points on customer behavior, utilizing different channels.
3. PayFlex Product-based Loyalty: By helping companies give right offers to the right customers at the right time, PayFlex increases repeated purchases,enhances personalized experiences, and expands product lines and inventories.
PayFlex Loyalty is also available on cloud. Please check out our e-brochure for detailed information about PayFlex Loyalty and see how it can add value to your business...
Visit our website for more information: www.payflexinnova.com
The Customer Engagement Console is the next tool retailers will use to capture data about their consumers while offering education, marketing, and increased engagement. This console is also an effective means of encouraging foot traffic into retail stores by tying in promotions, gamification, and other incentives.
Business Platforms - Presentation by Josef Mandelbaum, CEO of Perion at the NOAH 2014 Conference in London, Old Billingsgate on the 13th of November 2014.
This folder introduces customer insight expert emnos, an international consultancy which helps retailers and consumer businesses across the world make better commercial decisions.
emnos offers a unique combination of data analytics, consulting, solutions and services that enable its clients to effectively use, and benefit from, customer insight. With this, clients are able to optimise communications, pricing, promotions, ranging and store layout and make marketing communication relevant and integrated across multiple channels.
More information: www.emnos.com
Getting customers to come to your stores and shop is one thing, ensuring they come back again for repeat business is a different challenge. Customers are spoilt for choice of moving to other retailers and it is becoming more important to acknowledge the customer for the business he does with the retailer. Equally important is to monetize the gratitude and Reward him for the business he does.
Loyalty Soft+ is a points & rewards management application, designed to significantly improve customer retention by bringing them continuously back and improving customer satisfaction levels. Loyalty Soft+ is maintain relation between client to business
Loyalty Point +
For Small & Medium Shop, Mall, Fast Food Point, Restaurants, Hotels, Club, Tours & Travel Agency
Features
Customer Management | Loyalty Point Management | Billing Management | Birthday / Marriage Anniversary Reminder | SMS Facility | Send Offer SMS | Magnetic Strips & Bar Coded Cards Supported | Reporting | Increasing Business | Connect to your Old Customers
This is an overview of the products/services available from Sunrise Promotions, Inc. If a customer or employee acquisition and retention program is what you need, look no further. We're here for you if you need new clients, happy customers & productive employees. www.1spi.com
How Sales Promotion can help your business to drive sales and create brand aw...Ivaylo Panayotov
Sales-promotions manage and implement promotional campaigns for multi-nationals across Europe and the rest of the world. The aim of these campaigns is to drive sales and customer engagement.
We enable our clients to execute and evaluate their promotions with the most powerful real-time reporting and analysis tools available anywhere.
Sales-Promotions is the trading name for Interpay Sales Promotions, a member company of The Taxback Group.
Indai's leading Reward , loyalty and sales promotion company with over 1400 succesful programs for over 400 comapny that have increased sales by over 4500 cr .
Sales promotion & Loyalty marketing company .Have successfully execute over 2500 programs for 600 corporate and reaching out to 20 million customers annually.
Need Sales promotion,loyalty marketing & customer engagement ideas ? Talk to us 2000 programs, 600 Clients, 4 countries.
We have designed & implemented scores of customer acquisition & loyalty programs, employee incentive & rewards & recognition programs, channel partners incentives & loyalty programs; we have created dozens of standalone products & custom designed end to end solutions…. Every single product or service epitomizes the confluence of those 3 all important factors – Emotion. Satisfaction. Reward.
Introduction to employee reward and recognition programmes Corporate Rewards
Wondering what all the fuss is about when it comes to Employee Reward & Recognition programmes? We explain how any size business, with any number of employees (with any size budget), can create a high performing, highly satisfied and loyal workforce. Take a look at how this can be achieved...
Driving Effective Customer Retention for CommunicationsPegasystems
In a world where penetration rates for services like mobile have reached more than 100% in manycountries, Communications Service Providers (CSPs) are shifting their sales and marketing investment from attracting new customers toward maximizing customer value through improved revenue and retention.
Pega is at the forefront of this shift with a market-leading Next-Best-Action Marketing solution that combines sophisticated predictive and adaptive analytics, real-time decisioning and a guided user experience to help CSPs improve retention and drive incremental revenue.
Pega has identified a few key best-practices related to retention. These best-practices are partially enabled by technology, but also enabled by CSP leadership’s ability to think “outside the box” in pursuing efforts to reduce customer churn.
Learn more:
http://www.pega.com/solutions/by-industry/communications-and-media/customer-service
Meet the next generation loyalty system with PayFlex Customer Acquisition and Retention Suite for all sectors such as banking, telecoms, retail and many more...
1. PayFlex OfferMe: The loyalty system based on Beacon Technology helps companies know when the customer approaches the store, and allows the company to define personalized campaigns and make instant offers flexibly.
2. PayFlex Discount: Cross-selling and up-selling techniques bring more profitable operations. With PayFlex Discount, companies can offer special discounts to each customer, and can encourage them to move to a higher tariff or to add new packages and services to their existing contract.
3. PayFlex Relationship Loyalty: PayFlex Relationship Loyalty offers more than rewards and points. Focusing on customers’ interaction with the brand, the program allows customers to collect points on customer behavior, utilizing different channels.
3. PayFlex Product-based Loyalty: By helping companies give right offers to the right customers at the right time, PayFlex increases repeated purchases,enhances personalized experiences, and expands product lines and inventories.
PayFlex Loyalty is also available on cloud. Please check out our e-brochure for detailed information about PayFlex Loyalty and see how it can add value to your business...
Visit our website for more information: www.payflexinnova.com
The Customer Engagement Console is the next tool retailers will use to capture data about their consumers while offering education, marketing, and increased engagement. This console is also an effective means of encouraging foot traffic into retail stores by tying in promotions, gamification, and other incentives.
Business Platforms - Presentation by Josef Mandelbaum, CEO of Perion at the NOAH 2014 Conference in London, Old Billingsgate on the 13th of November 2014.
This folder introduces customer insight expert emnos, an international consultancy which helps retailers and consumer businesses across the world make better commercial decisions.
emnos offers a unique combination of data analytics, consulting, solutions and services that enable its clients to effectively use, and benefit from, customer insight. With this, clients are able to optimise communications, pricing, promotions, ranging and store layout and make marketing communication relevant and integrated across multiple channels.
More information: www.emnos.com
Getting customers to come to your stores and shop is one thing, ensuring they come back again for repeat business is a different challenge. Customers are spoilt for choice of moving to other retailers and it is becoming more important to acknowledge the customer for the business he does with the retailer. Equally important is to monetize the gratitude and Reward him for the business he does.
Loyalty Soft+ is a points & rewards management application, designed to significantly improve customer retention by bringing them continuously back and improving customer satisfaction levels. Loyalty Soft+ is maintain relation between client to business
Loyalty Point +
For Small & Medium Shop, Mall, Fast Food Point, Restaurants, Hotels, Club, Tours & Travel Agency
Features
Customer Management | Loyalty Point Management | Billing Management | Birthday / Marriage Anniversary Reminder | SMS Facility | Send Offer SMS | Magnetic Strips & Bar Coded Cards Supported | Reporting | Increasing Business | Connect to your Old Customers
This is an overview of the products/services available from Sunrise Promotions, Inc. If a customer or employee acquisition and retention program is what you need, look no further. We're here for you if you need new clients, happy customers & productive employees. www.1spi.com
How Sales Promotion can help your business to drive sales and create brand aw...Ivaylo Panayotov
Sales-promotions manage and implement promotional campaigns for multi-nationals across Europe and the rest of the world. The aim of these campaigns is to drive sales and customer engagement.
We enable our clients to execute and evaluate their promotions with the most powerful real-time reporting and analysis tools available anywhere.
Sales-Promotions is the trading name for Interpay Sales Promotions, a member company of The Taxback Group.
Indai's leading Reward , loyalty and sales promotion company with over 1400 succesful programs for over 400 comapny that have increased sales by over 4500 cr .
Sales promotion & Loyalty marketing company .Have successfully execute over 2500 programs for 600 corporate and reaching out to 20 million customers annually.
Need Sales promotion,loyalty marketing & customer engagement ideas ? Talk to us 2000 programs, 600 Clients, 4 countries.
We have designed & implemented scores of customer acquisition & loyalty programs, employee incentive & rewards & recognition programs, channel partners incentives & loyalty programs; we have created dozens of standalone products & custom designed end to end solutions…. Every single product or service epitomizes the confluence of those 3 all important factors – Emotion. Satisfaction. Reward.
Introduction to employee reward and recognition programmes Corporate Rewards
Wondering what all the fuss is about when it comes to Employee Reward & Recognition programmes? We explain how any size business, with any number of employees (with any size budget), can create a high performing, highly satisfied and loyal workforce. Take a look at how this can be achieved...
Visit website: http://loyalty.pobuca.com
Pobuca Loyalty is a platform that develops and grows repeat customers. It enables you to identify customers in all sales and marketing channels, map their journey, engage with them by using an omni-channel strategy, reward loyalty and predict future buying behaviors.
Digitized Products Best Practice Guide - EVRYTHNGRids Vazi
Your products can be transformed into connected digital assets. Physical objects can be augmented with an engaging new digital layer of content and experiences, accessed with smartphones.
Download this guide to learn the best practices for digitizing your products. We’ll answer the most important questions behind every successful product activation and give you our recipe for success.
Dive into a journey of creating memorable and unforgettable consumer moments by seamlessly merging digital, technology and
experiential marketing techniques.
Tendensdagen 2011 Kevin Lane Keller - Proven marketing strategies in challeng...Sveriges Marknadsförbund
Proven marketing strategies in challenging marketing conditions
Marknadsföringsområdet har genomgått enorma förändringar under de senaste åren och här berättar Keller hur man hittar balans mellan klassiska kommersiella metoder och dagens nya angreppssätt, och om hur man kan skapa starka varumärken, lojalitet och ROI i dagens konkurrensutsatta, utmanande och konstant föränderliga digitala värld.
Kellers bok Strategic Brand Management har hyllats som ”the bible for branding” och han är numera medförfattare till Kotlers Marketing Management, tidernas mest sålda introduktionsbok i marknadsföring. K L Keller är en mycket uppskattad talare världen över och har erfarenhet från framgångsrika varumärken och företag såsom bl a American Express, Disney, Ford, Intel, Goodyear, Kodak, Nordstrom, Shell, Starbucks och Unilever.
2. About Eventum
Excellence in providing loyalty concepts for the corporate.
Creating dynamic marketing tools
Fully outsources solutions for promotional campaigns
Young yet experienced team
Cutting Edge Logistics management
Our endeavor is to transform Customer
loyalty programs into
Meaning full bunch of Data
Data into Reports
Reports into Analysis
Analysis into Business Intelligence
3. ValueBeans.com
Traditional Consumer Campaign with
Web redemptions- ValueBeans.com
Consumer gets ValueBeans against
each purchase
Consumer accumulated the beans
and claims gift of his or her choice
Ensures
The primary Campaign
Objectives –
to benefit the customer
Motivating the customer to higher
purchase level
Brand recall at multiple occasions
post sales
Provides excellent platform to
interact with customer in true
Customer Loyalty fashion
4. Scratch and Win
Fully Outsourced Consumer
Promotion program where
everyone is a SURE winner.
Every customer gets a card
along with the product
Scratch the card and get sure
shot gifts on the spot Pyramid Concept
Gifts range from electronic Higher value gifts at
the top of the pyramid.
items, lifestyle products,
jewelry, consumer items,
High Volume – Low
holidays etc. cost gifts at the
Fully outsourced solution bottom of the pyramid
5. ePrompt
The real time management of
your entire consumer
campaign.
Monitor redemptions on
single platform.
Graphs Transactions
Sneak-peak through the user
interface and visualize the
entire campaign progress on
each zones/levels/offices.
Etc.
Business
Intelligence Real Time Monitoring
In other words, have your
consumer campaign in your report
control
6. Holiday based concepts
HOTS
A True ‘Absolutely Free’ – No
Strings attached Holiday Gift
Coupon, redefining the manner of
holiday gratifications for the
esteemed loyal customers.
Crest Value Pack
Popular Holiday coupon Program
comprising 3 star properties and
hotels
Crest Premium Pack
Gift your Customers Vouchers to
avail holiday at 4 & 5 star
properties
7. Travel Gift Certificate
Gift certificate comprising
all inclusive holiday for a couple
Dear Partner,
Ideal gift for your
channels, This certificate entitles a free holiday for two at any
destination listed overleaf..
dealers,
Employees
Choose from over 20
domestic or International
destinations..
Validity for 3 months.
8. Discount Booklet
Exclusive discounts from
leading brands
The Product will acclaim
a better recall value
An offer for customers to avail
those discounts that are not
prevailing in the market; makes
them feel special
9. M.I.C.E.
Meetings, Incentives, Conferences
and Exhibitions.
A team of professionals handling the
Outbound as well as domestic group
events
Designing adventure activities in
locations beyond the board rooms,
like paintball game, T-10, 15 minutes
a side soccer matches, adventure
sports etc