The document describes a proposed service called Eventual.ly that would automatically add events to a user's calendar from pictures taken. It would use optical character recognition on pictures of posters or flyers to extract date, time, and location information and add the event. This would allow users to easily capture event details and have reminders without manually entering the information. The service aims to make event information actionable from pictures and expand how photos are currently used.

2. Intro
On my way to work, I saw an interesting
ad for a concert.
Snapped a picture of it to remind myself,
which I forgot (obviously).
Got a rude reminder of the event when I
saw pictures of that concert the day
after on Facebook :(
What a bummer!
Extending your
default photo cloud
to turn photos into
calendar events,
naturally expanding
current user
behaviours.
OURVISION

3. The hack
Take a picture Sync
External
Cloud
Is an
actionable
photo?
No
Yes
Add to
calendar
Tesseract
Scan
Process to
text
Identify key
elements

4. Take a picture of a poster "Friday Jazz in Southbank Centre at 5:30 on June 10th" and the
event will be created on your calendar with the correct date and time.
Unique Selling Point
It is in your default camera app already,
not another icon on your desktop!
It runs automatically in the background.
Create powerful connections from images to reminders / alerts.
Other services
Default camera app on your phone
Google Calendar
Google Now
IFTTT

5. Social layer
Privacy, spurious events/alerts
Business layer
Analytics dashboard (with location data
it tells you which poster gets the most
exposure) Attendance forecasting
Next steps
Eventual.ly is a glue - IFTTT for events.
Eventual.ly is a framework for
event managers and developers.
Ultimate goalToday
“Eventually is an automated
solution for users, extracting
information from images”
Next steps
Future