This document discusses and provides examples of 11 different types of event genres:
1. Conferences provide speakers, breakout sessions, and networking opportunities to groups with related interests. Apple's WWDC is an example.
2. Seminars are smaller than conferences and emphasize interactivity over lectures to train employees. Wednesday Relations hosts a seminar on B2B marketing.
3. Internal company meetings discuss topics to assess progress or solve problems and include agendas, facilities, and equipment. Plum Organics adds coloring books.
4. Trade shows present new products and services in booths to prospects and increase in-person interactions. Bright Agrotech showcases a vertical farm.
8 Ways to Create Engaging Live, Virtual and Hybrid EventsFlutterbyBarb
The document provides 8 ways to create engaging live, virtual and hybrid events. It discusses setting objectives, getting consensus from decision-makers, understanding the target audience, planning an experiential component, being engaging, amplifying engagement through pre-and post-event activities, training event staff, and measuring the event's success through lead capture and demonstrating return on investment. The overall guidance is focused on making events more impactful by deeply understanding objectives and audiences, creating interactive experiences, and integrating events as part of a broader marketing strategy.
8 Tips For Successful Conference MarketingJoseph Oliver
The document provides 8 tips for successful conference marketing: 1) Focus on current customers, 2) Gather business intelligence in advance, 3) Develop a simple focused messaging strategy, 4) Have solid goals and plans, 5) Monitor competitors, 6) Create an engaging booth environment, 7) Have a measurement plan, and 8) Utilize free communication tools like blogs and Twitter. The tips advise tailoring the conference experience and messaging to intended audiences and goals.
Educational webinars are one of the best ways to engage your target audience. Be an educator, build your brand, and collect market intelligence all from the convenience of your office! We are talking about the most cost and time effective method for lead generation, lead nurturing, and driving sales.
The document discusses various aspects of creative planning and strategy development for advertising. It covers the importance of creativity in advertising, how to plan creative strategies by considering different perspectives, the creative process models, inputs that fuel creativity, developing major selling ideas, and using techniques like unique selling propositions and positioning to craft advertising campaigns. It also provides examples of famous advertising slogans and discusses finding inherent drama and creating brand images through creative strategies.
This document discusses the benefits of using social media for business communications. It recommends that companies 1) meet their audiences where they are online through platforms like LinkedIn, Twitter and Facebook, 2) regularly publish relevant content to engage audiences and position the company as a thought leader, and 3) develop an integrated social media strategy that is coordinated with other communications channels like email and events to keep audiences engaged and drive traffic to the company's website. The presentation provides examples of how different companies have successfully used social media at trade shows and events to promote their brands and content. It concludes by offering the services of 3 Communications, a digital agency, to help companies develop effective social media strategies.
Event Architects is an award-winning experiential marketing agency that creates engaging experiences to connect brands with audiences. They partner with global clients across industries to design interactive events, product launches, conferences, and more. Their goal is to captivate audiences, cultivate messages, and elevate brands through innovative experiences. Some example projects include a Healthymagination launch event for GE Healthcare, a mobile tour for the City of Athens, and customized events for clients like Procter & Gamble, Harpo Productions, and United Airlines.
Quelline Brandsuns provides event marketing and brand activation services. Their expertise includes product placement, events, and advertising ("stradvertising") to bring brands to life. They use event studies to evaluate the impact and returns of various marketing options. Their services include brand strategy, event planning and execution, guerrilla marketing, exhibitions, seminars, and more. They aim to make every event memorable for clients by developing customized plans to meet marketing goals like branding, lead generation, education, and internal celebrations.
Brand activation is the process of interacting with customers through various touchpoints to influence their purchase decision in favor of a specific brand. It deals with emotions and experiences through interactive engagement to make the brand more human. As the most human aspect of promotional marketing, brand activation is one of the most effective marketing tools. It focuses on creating unique and desirable human experiences for customers beyond just promoting product benefits. If one enjoys selling and guaranteeing memorable customer experiences, then brand activation is a suitable career path in the marketing field.
8 Ways to Create Engaging Live, Virtual and Hybrid EventsFlutterbyBarb
The document provides 8 ways to create engaging live, virtual and hybrid events. It discusses setting objectives, getting consensus from decision-makers, understanding the target audience, planning an experiential component, being engaging, amplifying engagement through pre-and post-event activities, training event staff, and measuring the event's success through lead capture and demonstrating return on investment. The overall guidance is focused on making events more impactful by deeply understanding objectives and audiences, creating interactive experiences, and integrating events as part of a broader marketing strategy.
8 Tips For Successful Conference MarketingJoseph Oliver
The document provides 8 tips for successful conference marketing: 1) Focus on current customers, 2) Gather business intelligence in advance, 3) Develop a simple focused messaging strategy, 4) Have solid goals and plans, 5) Monitor competitors, 6) Create an engaging booth environment, 7) Have a measurement plan, and 8) Utilize free communication tools like blogs and Twitter. The tips advise tailoring the conference experience and messaging to intended audiences and goals.
Educational webinars are one of the best ways to engage your target audience. Be an educator, build your brand, and collect market intelligence all from the convenience of your office! We are talking about the most cost and time effective method for lead generation, lead nurturing, and driving sales.
The document discusses various aspects of creative planning and strategy development for advertising. It covers the importance of creativity in advertising, how to plan creative strategies by considering different perspectives, the creative process models, inputs that fuel creativity, developing major selling ideas, and using techniques like unique selling propositions and positioning to craft advertising campaigns. It also provides examples of famous advertising slogans and discusses finding inherent drama and creating brand images through creative strategies.
This document discusses the benefits of using social media for business communications. It recommends that companies 1) meet their audiences where they are online through platforms like LinkedIn, Twitter and Facebook, 2) regularly publish relevant content to engage audiences and position the company as a thought leader, and 3) develop an integrated social media strategy that is coordinated with other communications channels like email and events to keep audiences engaged and drive traffic to the company's website. The presentation provides examples of how different companies have successfully used social media at trade shows and events to promote their brands and content. It concludes by offering the services of 3 Communications, a digital agency, to help companies develop effective social media strategies.
Event Architects is an award-winning experiential marketing agency that creates engaging experiences to connect brands with audiences. They partner with global clients across industries to design interactive events, product launches, conferences, and more. Their goal is to captivate audiences, cultivate messages, and elevate brands through innovative experiences. Some example projects include a Healthymagination launch event for GE Healthcare, a mobile tour for the City of Athens, and customized events for clients like Procter & Gamble, Harpo Productions, and United Airlines.
Quelline Brandsuns provides event marketing and brand activation services. Their expertise includes product placement, events, and advertising ("stradvertising") to bring brands to life. They use event studies to evaluate the impact and returns of various marketing options. Their services include brand strategy, event planning and execution, guerrilla marketing, exhibitions, seminars, and more. They aim to make every event memorable for clients by developing customized plans to meet marketing goals like branding, lead generation, education, and internal celebrations.
Brand activation is the process of interacting with customers through various touchpoints to influence their purchase decision in favor of a specific brand. It deals with emotions and experiences through interactive engagement to make the brand more human. As the most human aspect of promotional marketing, brand activation is one of the most effective marketing tools. It focuses on creating unique and desirable human experiences for customers beyond just promoting product benefits. If one enjoys selling and guaranteeing memorable customer experiences, then brand activation is a suitable career path in the marketing field.
The document provides tips for creating successful promotional strategies. It discusses general guidelines for promotions including publicity, advertising, sales promotions, and personal selling. The benefits of exposure from publicity are discussed, such as building confidence and creating a positive profile. Typical publicity campaigns include press releases, media events, and letters to the editor. Special events, trade shows, seminars, and workshops are also covered as promotional opportunities.
The document provides guidance on selecting trade shows to exhibit at by considering objectives, target audiences, and show demographics, as well as tips for effective planning and preparation including establishing goals and budgets, selecting an appropriate display, developing messaging, and using impactful graphics to enhance communication of key messages at shows. Proper planning is emphasized as essential to achieving successful trade show results.
The Product Summit is an annual conference focused on providing resources and opportunities to support product professionals through networking, workshops, and thought leadership presentations. The conference aims to build a community of over 10,000 passionate product professionals seeking best practices. Sponsorship packages are available for companies to engage with attendees and demonstrate leadership in product management.
Conferences & Events (MICE): Bringing People Together for Meaningful Experiencesasiyahanif9977
Engage in impactful Conferences & Events (MICE) that unite people for meaningful experiences, fostering collaboration, innovation, and networking opportunities.
The document discusses strategy and innovation centers and provides guidance on planning, designing, and operating such centers. It notes that leading brands are establishing dedicated innovation centers to foster collaboration, experimentation, and storytelling. Effective centers accelerate innovation, provide a source of new ideas, enhance risk-taking, attract talent, and build an innovative culture. The document outlines best practices for success like engaging stakeholders, measuring programs, and marketing the centers. It also highlights brands like Coupons.com and eBay that are doing innovation centers well.
Mastering Success: The Art of Conference Event PlanningReleve Unlimitedus
Conferences and corporate events are potent platforms for networking, knowledge exchange, and brand building. Behind the scenes of these impactful gatherings, there's a detailed art to orchestrate—conference event planning and corporate event management. Let's delve into the essential elements that elevate these events from ordinary to extraordinary.
Tips for hosting the most engaging, professional, and successful virtual eventsJohn Peterson
The present-day virtual events must be engaging, professional, and have high success rates to meet their demands. Here are a few tips for hosting impactful events. Read more https://bit.ly/3IcTuju
Understanding clients and their requirements is important for developing an effective marketing scheme that suits their brand style and products. Techniques like surveys and market research can help understand the target market. A SWOT analysis provides a clear perspective on a business's strengths, weaknesses, opportunities, and threats. Audience profiling involves finding demographic characteristics to segment audiences into profiles. Marketing materials like magazines, shows, and merchandise are used to promote brands to wide audiences. Public relations strategies include press releases, media packs, briefings, press conferences, and interviews to communicate with the media and public. Networking is important in marketing and PR to develop useful contacts.
This two-day training course aims to provide participants with compelling presentation skills. The course objectives include establishing presentation goals aligned with organizational success, understanding audience needs, developing storytelling techniques, and delivering presentations with confidence. The training covers various modules like preparing presentations using mind maps and storyboards, including effective calls to action, managing speech pace and delivery, avoiding common mistakes, and handling Q&A sessions. The course is suitable for sales, marketing, customer service, and business development professionals and teaches techniques and strategies to achieve buy-in and drive action through persuasive presentations.
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The document provides an overview of event marketing and different types of events. It discusses four main reasons companies participate in events: branding and awareness, lead generation, customer engagement, and education. It also outlines different roles companies can take at events, including hosting an event which gives full control over branding and content but requires driving attendance, versus sponsoring which brings attendees to you but with less control. The document serves as a guide for companies on incorporating effective event marketing strategies.
Your business is unique, and so should be your digital marketing strategy. Our agency crafts personalized plans, utilizing a mix of online channels such as social media, email marketing, and PPC, to propel your brand to new heights.
How to structure your innovation process. By SunIdeeellydoek
This document provides an overview of how to structure an effective innovation process in 3 stages:
1. Develop an innovation strategy to guide long-term innovation efforts by defining a vision, mission, and ambitious goals. This helps outsmart competitors by innovating the business model and product portfolio.
2. Bring the strategy to life by developing great products and services through a process of interacting with customers, formulating insights, generating ideas, and creating product roadmaps.
3. Boost commercial success through innovative marketing, sales, and communication by applying a similar innovation process and reinventing how products are sold based on customer value.
Structuring the innovation process in this way provides clear benefits to businesses.
The document discusses various aspects of creative planning and strategy development for advertising, including:
- The importance of creativity in advertising for building brand image and standing out.
- The creative process, from preparation to verification.
- Developing a creative strategy, including defining a unique selling proposition and positioning.
- Using different approaches like finding inherent drama or creating a memorable brand identity.
The document discusses various aspects of creative planning and strategy development for advertising, including:
- The importance of creativity in advertising for building brand image and standing out.
- The creative process, from preparation to verification.
- Developing a creative strategy, including defining a unique selling proposition and positioning.
- Using different approaches like finding inherent drama or creating a memorable brand identity.
Global Vision Travel can be your gate to the Jordan experience, you will experience first-hand the famous Jordanian hospitality from its modern cities, quaint villages and primitive yet amazing Bedouian tribes, all living side by side.
Do you work with partners? Do you want to improve a relationship with your clients to increase
your revenues? Are there difficulties in a current client relationship you need to resolve? In this case study, we explain how our client developed business by holding workshops with their clients to find a shared value proposition. We explain how you can do this and identify key learning points.
10 Best Practices For Informational Webinar Productionbretwebattract
The document provides best practices for producing informational webinars. It discusses:
[1] Identifying the target audience and developing a compelling message tailored to their interests to recruit attendees. This includes delivering multiple invitation touchpoints over email.
[2] Creating a detailed work plan with business objectives, roles, deliverables and an 8 week planning horizon.
[3] Using registration questions and analytics to gain insights into attendees' interests and goals to refine messaging and content. Tracking daily registration counts helps optimize the process.
10 Best Practices For Informational Webinar Productionbretwebattract
The document provides best practices for producing informational webinars. It discusses:
[1] Identifying the target audience and developing a compelling message tailored to their interests to recruit attendees. This includes delivering multiple invitation touchpoints over email.
[2] Creating a detailed work plan with business objectives, roles, deliverables and an 8 week planning horizon.
[3] Using registration questions and analytics to gain insights into attendees' interests and goals to refine messaging and content. Tracking daily registration counts helps optimize the process.
An Event Marketer's Guide to 2017's Biggest TrendsagencyEA
To help navigate this environment, agencyEA leveraged the collective knowledge of our cross-functional team, along with insights spanning B2B and B2C, to explore the emerging trends and cutting-edge strategies influencing the brand experience industry. From personalized activations to shareable content to immersive technology, we’re sharing our predictions and the ways marketers can use these trends to meet their most challenging goals in the year ahead.
The document provides an agenda for a World Tourism Day event being held at Westbridge Institute of Technology. It outlines the various segments of the event including an opening prayer, national anthem, introduction of the MC and guest speaker, a panel of reactors to provide reactions, an open forum for Q&A, and engagement activities with prizes. It concludes with closing remarks from the College Head and thanks to those involved in organizing the event.
A Gantt chart is a bar chart that displays activities or tasks along a timeline, showing when each task begins and ends. It allows project managers to visualize the schedule and determine if the project is on track to finish on time. Key features include listing tasks, displaying task durations as bars, and showing dependencies between tasks with arrows. Gantt charts help event planners by visualizing the project schedule, identifying relationships between tasks, and managing resources and workloads to ensure all tasks are completed on time.
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The document provides tips for creating successful promotional strategies. It discusses general guidelines for promotions including publicity, advertising, sales promotions, and personal selling. The benefits of exposure from publicity are discussed, such as building confidence and creating a positive profile. Typical publicity campaigns include press releases, media events, and letters to the editor. Special events, trade shows, seminars, and workshops are also covered as promotional opportunities.
The document provides guidance on selecting trade shows to exhibit at by considering objectives, target audiences, and show demographics, as well as tips for effective planning and preparation including establishing goals and budgets, selecting an appropriate display, developing messaging, and using impactful graphics to enhance communication of key messages at shows. Proper planning is emphasized as essential to achieving successful trade show results.
The Product Summit is an annual conference focused on providing resources and opportunities to support product professionals through networking, workshops, and thought leadership presentations. The conference aims to build a community of over 10,000 passionate product professionals seeking best practices. Sponsorship packages are available for companies to engage with attendees and demonstrate leadership in product management.
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The document discusses strategy and innovation centers and provides guidance on planning, designing, and operating such centers. It notes that leading brands are establishing dedicated innovation centers to foster collaboration, experimentation, and storytelling. Effective centers accelerate innovation, provide a source of new ideas, enhance risk-taking, attract talent, and build an innovative culture. The document outlines best practices for success like engaging stakeholders, measuring programs, and marketing the centers. It also highlights brands like Coupons.com and eBay that are doing innovation centers well.
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This two-day training course aims to provide participants with compelling presentation skills. The course objectives include establishing presentation goals aligned with organizational success, understanding audience needs, developing storytelling techniques, and delivering presentations with confidence. The training covers various modules like preparing presentations using mind maps and storyboards, including effective calls to action, managing speech pace and delivery, avoiding common mistakes, and handling Q&A sessions. The course is suitable for sales, marketing, customer service, and business development professionals and teaches techniques and strategies to achieve buy-in and drive action through persuasive presentations.
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The document provides an overview of event marketing and different types of events. It discusses four main reasons companies participate in events: branding and awareness, lead generation, customer engagement, and education. It also outlines different roles companies can take at events, including hosting an event which gives full control over branding and content but requires driving attendance, versus sponsoring which brings attendees to you but with less control. The document serves as a guide for companies on incorporating effective event marketing strategies.
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This document provides an overview of how to structure an effective innovation process in 3 stages:
1. Develop an innovation strategy to guide long-term innovation efforts by defining a vision, mission, and ambitious goals. This helps outsmart competitors by innovating the business model and product portfolio.
2. Bring the strategy to life by developing great products and services through a process of interacting with customers, formulating insights, generating ideas, and creating product roadmaps.
3. Boost commercial success through innovative marketing, sales, and communication by applying a similar innovation process and reinventing how products are sold based on customer value.
Structuring the innovation process in this way provides clear benefits to businesses.
The document discusses various aspects of creative planning and strategy development for advertising, including:
- The importance of creativity in advertising for building brand image and standing out.
- The creative process, from preparation to verification.
- Developing a creative strategy, including defining a unique selling proposition and positioning.
- Using different approaches like finding inherent drama or creating a memorable brand identity.
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- The importance of creativity in advertising for building brand image and standing out.
- The creative process, from preparation to verification.
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[1] Identifying the target audience and developing a compelling message tailored to their interests to recruit attendees. This includes delivering multiple invitation touchpoints over email.
[2] Creating a detailed work plan with business objectives, roles, deliverables and an 8 week planning horizon.
[3] Using registration questions and analytics to gain insights into attendees' interests and goals to refine messaging and content. Tracking daily registration counts helps optimize the process.
10 Best Practices For Informational Webinar Productionbretwebattract
The document provides best practices for producing informational webinars. It discusses:
[1] Identifying the target audience and developing a compelling message tailored to their interests to recruit attendees. This includes delivering multiple invitation touchpoints over email.
[2] Creating a detailed work plan with business objectives, roles, deliverables and an 8 week planning horizon.
[3] Using registration questions and analytics to gain insights into attendees' interests and goals to refine messaging and content. Tracking daily registration counts helps optimize the process.
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Similar to Events Planning - Midterm Assignment 1.docx (20)
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The document discusses the impact that events can have on local communities by bringing in visitors and cash injection while also raising the profile of the area and businesses. It also outlines the role of an Events Management Committee, which includes creating a comprehensive event plan with goals and outcomes, a funding plan with estimated expenses, and regularly communicating progress updates from sub-committees.
Hosting events for a region provides several benefits. It raises awareness of the region in other places and to audiences. It also provides opportunities for exposure.
There are various committees that play roles in event management. The Events Committee is responsible for finding and implementing events throughout the county and region to promote substance abuse recovery messages and education. Committee duties include developing work plans and objectives, evaluating work, and providing written reports.
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- Mr. AbdurRahman Khan invited Mike and some colleagues from their office to the evening celebration along with many of Mr. Khan's relatives.
- The apartment was beautifully decorated and guests socialized over food like biryani and other traditional dishes.
- Their CEO arrived late but helped make the strangers more comfortable with joke-telling, which Mike won with his small joke.
- The spontaneous participation and delicious food made it an enjoyable and memorable private event for Mike.
This document discusses the importance of using a robust tech stack to manage events and provides details about the Zoom virtual integration. It explains that event planners should consider whether the tech stack addresses standard attendee needs and if any features overlap. The document then outlines key features of Zoom including easy adoption, support for up to 1,000 video participants, built-in recording and transcripts, team chat, and access on any device. Benefits of Zoom are said to include accessibility, security improvements, excellent support, scheduling capabilities, advanced features like virtual backgrounds, host controls, and tools for engagement.
Event sponsorship is a way for brands to advertise by financially supporting events in exchange for brand exposure to attendees. There are several benefits to securing event sponsors, including brand interaction with prospects, obtaining attendee data, media exposure, direct engagement, and brand prestige by association. When identifying the right event partnerships, sponsors should assess the event theme and content, past event success metrics like attendee and lead numbers, the attendee profile, and the sponsor package details like costs and exposure benefits. The right event partnerships can generate highly engaged leads and provide audience insights that traditional advertising cannot.
1. Mike Bryan Joaquin
BS Entrep Prof.Andre Canaria
Assignment #1
Identifyanddiscusscriticallythe variouseventgenre of eventmanagement.
1. Conferences
The goal of any great conference istoorganize agroup of people witharelatedinterest andprovide
themwithhelpful informationontopicstheycare about.Conferencesusuallyschedule multiplesessions
spreadout overdays,weekends,orinsome casesentire weeks.
Conferencesare apopularadditiontoanyeventstrategyastheycan be made quite affordable
dependingonthe numberparticipants.Theyare heldinlocationsassmall asconference roomsoras
large as entire conventionhalls.Commonconference activitiesinclude guestspeakers,breakout
sessions,andnetworkingopportunities.
Apple’sWorldWide DeveloperConference isanexample of alarge scale event.Itspecificallycatersto
the interestsof developersandproductusers.Activitiesinclude ahighlyanticipatedspeakerand
sessionsthatteachcustomershowtoget the most outof theirproducts.
2. Seminars
If you planto hosta seminar,chancesare yourgoal issimilartowhatyou’dlike toachieve ata
conference:targetanaudience anddelivervaluable information.Forseminars,eventROIcan be
measuredbymultiplefactorsbeyondnetprofitfromticketsales.
Seminarsare typicallymuchsmallerthanconferencesandhave asingle sessionlastinguntil the endof
the work day(at most).Theyare most oftenusedtotrain employeesandmanagersand,contraryto
popularbelief,successful versionsemphasizeinteractivityoverlectures.
SalesandmarketingexpertsWednesdayRelationshostsaseminarcalled“BuildingB2Bmarketing
excellence”thatteachesattendeeshowtoproperlycommunicate andmarkettotheircustomersinthe
B2B SaaS space.Their90 minute eventtakesplace firstthinginthe morningandkicksoff witha catered
breakfast.
3. Internal CompanyMeetings/PeriodicBusinessGatherings
Internal companymeetingsandperiodicbusinessgatheringsare eventsusedtodiscuss aselectgroupof
topicsinorder to assessprogress,facilitate projectkickoffsorto solve aspecificproblem.Theyare
commonin companieswithover25employeesbutsmallerbusinessescanalsobenefitfromthisevent
type.
2. Thiskindof eventtypicallyincludesanagenda,coordinatingfacilityrentalsorbookings,organizing
audiovisual equipmentforpresentations,andplanninglunchforparticipantsdependingonthe time of
day,all of whichcan be handledthroughadvancedeventsoftware.Dependingon the formalityortime
sensitivityof the topicsbeingaddressed,preparationsforaneventlike thismighttake anywhere froma
fewmonthstoa fewhoursto plan.
PlumOrganics,a babyfoodcompany,addsa cleveractivitytotheirinternal companymeetings:coloring
books.Fittingforboththeirbrandand theirinterests,employeesenjoythe opportunitytocolorwith
crayonsand markersduringcreative brainstormingsessions.Thisfunactivityallowstheirstaff tocolor,
talkand decompressall atonce.
4. Trade Shows/ Expos
Trade showsandexposaimto presentnew productsandservicesfromavarietyof relatedbrandsina
professionalmanner.Typicallythese typesof eventshave atheme thattiesthe boothstogether.
Trade showsandexposare especially useful forprospectswhohaven’tyetdiscoveredyourproductor
are lookingtoreceive additionalinformationinperson.Thiseventtype isuseful forcompanieslooking
to increase the numberof in-personinteractionstheyhave withtheircustomerbase.
BrightAgrotechusestheirtrade showboothto bringtheirproductto life (quite literally).Thisvertical
farmingstart-upshowcasesawall of freshproduce andgreenerythattrulystandsout amongst
competitorswithlaminatedflyersandtvscreens.Their attractive boothalsoshowcasestheirsoftware
and services.
5. Thought LeadershipandNetworkingEvents
The goal of a thoughtleadershipeventsandnetworkingeventsistopresentabrand’sauthorityina
particulardomainandprovide opportunitiesforpeople withrelatedbusinessintereststomeetand
interactwithone another.Thiseventtype caninclude VIPsorfocusmore on general admission.
Whetheryouplanan intimate gatheringoralavishaffair,thoughtleadershipandnetworkingeventsare
a tool for establishingaproductor service’splace initsindustry.Tomake the mostof thiskindof event,
be sure toinclude featuredexpertsfromyourcompanyasspeakersorhostsand include some multi-
touch eventmarketingstrategiesintoyourplan.
The BozemanBusinessExchange HappyHour(hostedbyBizX) celebratestheircommunityeverymonth
withappetizersanddrinks.Tomix thingsup,theyhostthe eventata varietyof interestingspaces
includinghistorictheatres,hottubshowrooms,andhotel loungesinconvenientlocations.
6. Ceremonies/Galas
Ceremoniesandgalasserve avarietyof purposesbutthese formal eventshave one thingincommon:
theyprovide anelegantwayof presentingabrandandits productor service.Whetherit’sablacktie
3. fundraisingeventinarentedart museumora kickoff foran annual meetingata conference,
ceremoniesandgalasprovide asophisticatedwayof markingaspecial occasion.
All ceremoniesandgalasprovide some sortof entertainmentrangingfromlivemusicto guestspeakers.
No matterwhatis onthe agenda,these typesof eventsfavorfunoverproductivityandgive attendeesa
chance to enjoythemselveswithgoodbeveragesand/orfood.
The ANA B2 Awardsgala honorsprestigiousbusiness-to-businessagenciesforavarietyof rolesincluding
global brandstrategy,newmediastrategy,andsuccessful productlaunches.The awardstake place in
conjunctionwiththeirconference toguestscanchoose toupgrade theirconference ticketpackagesto
include thisspecial event.
7. Product Launches
A salescentricevent,productlaunchesare amethodforincreasinginterestandgeneral mediacoverage
for newproducts,services,orupdatedfeatures.Theyplayacritical role inthe marketingof a product
and,whendone well,have the abilitytodrasticallyincrease brandvisibilitybeforethe general publichas
a chance to chance to evenuse it.
Productlaunchesofteninvolve invitedmediaguestswhoreportonthe productbeingpresented.These
successof these soireesislargelydeterminedbythe timingof the event,attentiontodetail,andthe
general levelof satisfactionof yourattendees.
Namely’sHRRedefinedproductlauncheventusedaccount-basedeventmarketingtopersonalize the
experience foreachof theirhand-selectedattendees.Theygave eachpersonacustomizedname-plate
createdby a NewYorkdesignfirmspecializingintypography.Evenif youdon’tplantogive outswag,
the moral of thisstory isproductlaunchesshouldstill focusonthe consumerjustasmuch, or evenmore
than,your owncompany.
8. VIPEvents
VIPevents(orsalesaccelerationevents) focusonprovidingthe mostinfluential shareholders,
customers,andotherhonoredguestswithanexclusive(andimpressive) experience.The goal of anyVIP
eventisto ultimatelyincreaserevenue throughmaintainingthe loyaltyof these keyfigures.
Eventslike thisone are typicallycateredandinclude complimentaryentryandtravel servicesforthose
comingfromout of town.It’sespeciallyimportanttoknow youraudience sothatyou provide an
experience thatwill actuallybe enjoyableforthemandappeal totheirunique interests.
The annual Chief Wine OfficerFinancial ServicesIndustryHeadlineDinnerfeaturestwoof theirbrand’s
biggestresources:expertwine knowledge andacommunityof VIPfigureheadsinthe financial
community.Theireventattractsover50 seniorexecutivestotheirinvite-onlysoiree where theyenjoy
fine wine tastingandfacilitateddiscussiononthe industry’shottesttopics.
4. 9. Job Fairs/ RecruitingEvents
The goal of most jobfairsand recruitingeventsare tofindandsecure talentfortheircompanyacrossa
numberof departments.Typicallyheldatcollegesanduniversities,thiseventtype ispopularamong
start-upsor companieslookingtofindfreshmindstohelpexpandtheirbusiness.
Potential recruitsbenefitfromthe personal interactiontheygetfromthistype of event.Theycanspeak
to actual employeestogetinsiderinformationonthe workenvironment,benefits,anddetailsregarding
theirideal jobcandidate.Makingastrongimpressionata jobfairor recruitingeventtodaycouldpayoff
for decades.
The Departmentof Defense hostsaGrand Challenge eventforpotential jobcandidateswhoare eagerto
design,build,andtestself-drivingvehicles.Theirfocusistonot justsingle outthe besttalentbutto
encourage the continuededucationandadvancementof the industryasa whole.Evenif youdon’thave
the budgetfora large scale technologychallenge,there are lotsof waystocreate competitionsrelated
to a subjectyourbrand and audience reallycare about.
10. TeamBuilding
Team buildingeventsare internal meetingsfocusedonprovidingfunandinterestingwaysfor
employeestobond.The goal isusuallytofacilitate relationshipbuildingsoemployeescanbecome
betterleadersandcollaborators.It’salsoahelpful waytogetpeople fromdepartmentswithoutdirect
contact to be introducedtoone another.
Dependingonthe activitiesplanned,teambuildingeventscanbe motivating,inspirational,and
educational.Classicexamplesof teambuildingeventsinclude obstaclecoursesorsome otherphysical
challenge indoorsoroutdoors(weatherpermitting).Buteventslike hackathonsoroffsitescanalso
qualify.Teambuilding eventsshouldaimtobuildtrust,boostmorale,andincrease productivity.
Glassdoorhostsa board game tournamenttobringemployeestogetherfora little friendlycompetition.
Theychose gamesbasedon theirgoals,includingfacilitatingplay,building skillsets,andpromoting
teamcollaboration.Eventplannerscanreplicate thiseventwithanykindof teamwork-basedactivity
that isboth entertainingandchallenging.
11. FieldMarketing/Activations
The goal of most fieldmarketingorbrandactivation eventsistoformstrongeremotional bonds
betweenacompanyandits audience.Since relationship-buildingisthe primaryfocusof thiseventtype,
it’sespeciallyimportanttoknowwhichspecificaudiencesyouare targetingtoplanthe activities
accordingly.
5. A fieldmarketingeventtypicallytakesplace off site,inanarea where targetprospectsandrelevant
audiencesare centrallylocated.These typesof eventsoftenfacilitate salesandprovide amultitudeof
strategicopportunitiesformarketingand salescollaboration.
JetBlue’sUltimateIce BreakerChallenge setasix-footcube of frozensummeraccessoriesinNew York
Cityisboth an example of experiential marketingandacleverwayto promote activations.Passerby
were invitedtochipawayat the ice to reveal prizessuchasflipflops,beachattire,golf clubsandmore.
Theireventwasfocusedonsharingthe new collaborationbetweenthe airline andthe touristbureauof
PalmSpringsto advertise theiradditional flightroutesforthe season.