The document provides guidelines for designing an event logo, including that the logo should be easily identifiable from a distance, scalable, and updateable without changing the overall design. The logo also needs to work for various uses such as PowerPoint, badges, banners, lighting, and both online and print materials. Different file formats may be needed depending on the material, for example EPS is used for embroidery while JPEG works well for online use. Color matching can vary depending on the material like vinyl or printed matter.

1. Event Logo Considerations

2. Logo General Easily identifiable Distance = 8 second billboard rule Must be scalable Assume 80’ square size Assume 1/8” high size August 2008 (c) 2008, Robin Wagganer (r_waggs at yahoo.com) 2

3. Logo General Must be easily update-able To include year or date of event Without distracting from logo Without requiring such details for a complete look August 2008 (c) 2008, Robin Wagganer (r_waggs at yahoo.com) 3

4. Logo General Must be functional for a variety of purposes PowerPoint presentations Badges & swag Banners/Signage Lights/staging Online Print & advertising August 2008 (c) 2008, Robin Wagganer (r_waggs at yahoo.com) 4

5. Logo General Text + icon combo is best Need a text stand-alone version Need an icon stand-alone version Need various formats (jpeg, eps, full color, 1 color, black & white) Need guidelines for use August 2008 (c) 2008, Robin Wagganer (r_waggs at yahoo.com) 5

6. Materials Embroidery Uses eps format No stitches smaller than ¼” ¼” = single thread stitch so not recommended Color options do not perfectly match PMS or CMYK but can usually come close Costs based on total thread count Usually 5,000 – 7,000 total Approx. 1 1/2” square when filled with stitches August 2008 (c) 2008, Robin Wagganer (r_waggs at yahoo.com) 6

7. Materials Silkscreen Uses eps format Costs based on number of colors used multiple colors cost more than 1 color Process used on fabric, vinyl, plastic, Sintra™, etc. May be as large as 80’ square or as small as 1/8” high August 2008 (c) 2008, Robin Wagganer (r_waggs at yahoo.com) 7

8. Materials Vinyl Can use eps or jpeg Based on CMYK although tests runs are recommended as there can be dramatic print differences! Yellow-based colors are difficult to match except pure yellow Petroleum-based product so tends to fade August 2008 (c) 2008, Robin Wagganer (r_waggs at yahoo.com) 8

9. Materials Web-based/Online Uses jpeg Full color works wonderfully! Must consider variations in monitor calibrations, settings and size Must consider the printed page when formatting for the web August 2008 (c) 2008, Robin Wagganer (r_waggs at yahoo.com) 9

10. Materials Printed Matter Uses eps or jpeg Color matching is usually excellent Consider matte, glossy, transparencies and textures Each can provide variations in the final output August 2008 (c) 2008, Robin Wagganer (r_waggs at yahoo.com) 10

11. Robin Wagganer PO Box 28431 San Jose, CA 95159 r_waggs@yahoo.com Contact Today to Improve Your Event Marketing Programs August 2008 (c) 2008, Robin Wagganer (r_waggs at yahoo.com) 11