The document summarizes potential target audiences for a media project in 4 paragraphs, each profiling a different consumer: 1) An average teenage girl who would watch with friends for "Fright Nights" and listen to pop music. 2) An average teenage boy who would watch alone and act tough, listening to R&B or rock and focusing on style. 3) An average middle-aged woman who might watch the thriller and listen to Radio 2/4, having grown children and a possible job. 4) An average middle-aged man listening to Radio 2, wearing casual clothes, and enjoying hobbies like sports in his free time.

1. Evaluation – Question 4
Who would be the audience for your
media product?

2. Audience Research
From our audience research we found that our target audience was
15 to 17 and around 35 – 54 year olds. Although this was a wide
target audience, Lauren and I feel that we can appeal to both.
We feel that although our film is
a psychological thriller which
doesn’t tend to appeal to the
mass market, it will still appeal to
people of all ages as it is a
compelling story which a lot of
people can relate to.

3. Audience theory
There are many different audience
The media is often experienced by theories which could relate to our media
people alone. project
This relates to our audience as
Lauren and I know from talking to Audiences are seen as active
some teenagers that they watch films producers, to make sense of a media text
on their own and then share their according to their social position.
experiences with their peers, this This is one of the main things which we
means that their initial opinions of wanted the audience to do with our
the media are their own. In our focus media text, we wanted them to interpret
group this didn’t really apply as the film in relation to them, whether it be
everyone watched the film opening relating to the age of the character, her
at the same time which meant that situation or the fact that she is a
some people just went along with daughter. These could result in different
what the majority were saying. takes on the film as a whole.
(This is part of the mass audience (This is part of reception analysis and
theory) ethnography)

4. Audience theory
There are many different audience
theories which could relate to our media Years and years of watching more
project violence will make you less sensitive to
violence.
The media ‘Injects’ messages directly The genre of our film opening is a
into the minds of the audience psychological thriller which means this
Although Lauren and I wanted the theory could change to the effect we are
audience to interpret the media text in trying to have on the audience. Through
their own way, we also wanted to instil the use of music and the lighting we
the main message of the protagonist have tried to create fear and tension in
being sorry about something and how it the audience, also paired with the story
has lead her to appear as though she making the audience think about the
has committed suicide, although this is characters situation. If the theory does
not know to the audience yet. This we apply then our psychological thriller may
think will be a good talking point of the lose some of the effect as people may
film opening as the audience will have have seen films with the reverse
this in their mind and will try to guess chronology or a similar storyline before.
what the protagonist is sorry for. (This is part of the cultivation theory)
(This is part of the hypodermic model)

5. Consumer Profile 1
This is an average teenage girl She would watch the film with her
who Lauren and I think would be friends as average teenage girls
part of the audience for our usually have ‘Fright Nights’ This is where a
media project. group of girls have
a sleepover and
watch scary
As she is an average girl movies
she would probably listen
to the official charts show She would usually watch
chick flicks and comedies
Also she would on her own but wouldn’t
probably listen to pop normally watch a
music psychological thriller
This also makes This would imply
As she is an average that she would see
me think she will
teenager she if she could borrow
shop at
probably won’t have the movies instead
H&M, Primark and
that much money of buying them
New Look

6. Consumer Profile 2
This is an average teenage boy
He would watch the film on his
who Lauren and I think would be
own as he likes scary films
part of the audience for our
media project.
He may watch the film
with his friends but
Will spend a fair amount of would act as if it didn’t
time styling his hair in the scare him, even if it
mornings or when going out did, to make himself
look cool
Would listen to either R&B He would usually watch
or Rock music action or thriller films as
he likes fast paced
He is an average teenage storylines
He will shop anywhere
boy which means he will
for clothes that make him Other interests may
probably spend all of his
look cool, not really be sport and going to
time either gaming or
looking at the price of the the gym
online
item he is buying

7. Consumer Profile 3
This is an average middle-aged She would watch the film because she might be in
woman who Lauren and I think the mood to watch a psychological thriller
would be part of the audience for although she may not watch these all the time
our media project.
Usually watches romantic
Would listen to Radio 2, 4
films, sometimes documentaries
and 4 extra as this has the
and true story adaptations.
women's hour
Sometimes feels like watching
other genres such as action or
thriller
Would own a house and would
probably have had children who Watches all sorts of TV
have grown up and moved away programmes from various
genres
She may be able to
She may work and have a Would spend time on afford some designer
part time job or do charity her appearance to make clothes but would buy
work her look smart and clothes which suit her
presentable and her age

8. Consumer Profile 4
This is an average middle-aged
man who Lauren and I think One of their interests
Would watch the film
would be part of the audience for may be sport
because they like the
our media project. psychological thriller
genre and documentaries,
Would listen to BBC Radio 2 don’t usually like romantic
which is more factual than films
Radio 1 and plays music
from past generations
Would have a
hobby which they
Would wear t-shirts, would spend most
jeans/trousers and jumpers of their free time
in various colours and doing e.g. fishing or
Usually would have a job but with
wouldn’t usually be gardening
the economy at the moment he
bothered about the shop in may not, this means he would be
which they buy their clothes saving his money