Tom Martin created a house style for his media products using specific colors, fonts, and lighting to make a coherent marketing package. He used black, white, and red colors in print products and a gothic-looking font called "Foughtknight." Video lighting was very dark to fit the genre. After receiving positive audience feedback that recognized the house style across different products, he further darkened some images to make the package more consistent.

1. Evaluation Question 2.
By Tom Martin

2. House Style.
• With my media products, I tried to create a
house style which fit in with the genre.
• To do this I used colour, fonts and lighting to
try and make a coherent marketing package.

3. Colour.
• In the print products the main colours I used
were:
• Black-HTML code: 000000
• White-HTML code: ffffff
• Red- HTML code: ff0000

4. Font.
• In the print work I used a font which I
downloaded from the website ‘dafont’ called
‘Foughtknight’.
• I thought this font fit in well with our genre as
it has a very gothic/modern look.

5. Lighting.
• The lighting used in our video was very dark,
which we felt fit in with the genre.
• After getting some audience feedback
from the digipack, I decided to darken
some of the images, which I think helps
make the product more coherent with
the rest of the package.

6. Audience feedback.
• The target audience seemed to recognise the
house style.
• They said that the colour scheme was clear
throughout the print advertisement and the
digipack.
• They also said they fit in with the pop/rock
genre.