The document discusses how the author represented the social group "emo" in their media product. Emo's are typically seen as outcasts who are usually only social in groups with other emos. They have a distinctive fashion style involving black clothes with touches of color, heavy boots, skinny jeans, hoodies, and black eye makeup. The author captured these characteristics of emos, who are mainly aged 16-24 and revolve around music and fashion. Research also showed horror film antagonists are often kept unidentifiable to increase mystery, so the author did the same with their antagonist to cloak their identity within the narrative.