This document evaluates a magazine production. It summarizes that the magazine uses conventional magazine design elements like a masthead in the primary visual area and continued house style. It represents indie and alternative music audiences of young adults and discusses identity and mood. The magazine would likely be distributed by major UK distributors Bauer Media and IPC Media, allowing worldwide reach through their various advertising platforms. The target audience is identified as young adult indie music fans. In creating the magazine, the author learned photography and design skills in Photoshop as well as using Blogger for layout and content uploading.

1. Evaluation of Magazine Production.

2. In what ways does my media product use, develop or challenge forms and conventions of real media products?Guttenberg design principal; Masthead in primary optical areaContinued house styleLarge mastheadSub-headings:Bold and eye-catchingBold Colours; Black, Red and WhiteAlignment of columnsSimilar colour scheme as Q and NME magazineRegular featuresLarge Close up shot‘Extras’DateRange of images

4. How Does Your Media Product Represent Different Social Groups?Indie & Alternative Young AdultsSelf IdentityMood

5. What Kind of Media Institution Might Distribute Your Media Product and Why?Bauer Media and IPC Media are the main UK media distributors“Bauer Media reaches over nineteen million UK adults across multiple media channels. We have more than eighty influential media brands spanning a wide range of interests”“IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of women and 42% of UK men – almost 26 million adults – while our websites collectively reach over 14 million users every month”They are both well known media distributors which would allow my magazine to be distributed worldwide.Would be possible for my magazine to be advertised in other existing magazines, on the radio, online and on TV.

6. Who Would be the Audience for Your Media Product?Young adultsAny GenderIndie music fansAudience Research: Prefer a monthly issue Eye Catching Front Cover Combination of text and images Informal Language

7. How did you attract/address your audience?Bold coloursConventional colour schemesWell StructuredHigh Quality Images

8. What Have You Learnt About Technologies from the Process of Constructing this Product?Photoshop: Layer Style Quick Wand Tool Magic Wand Tool Burn ToolBlogger.com: Uploading material Editing Layout

9. Looking Back at Your Preliminary task, what do you feel you have learnt in the progression from it to the full product?Gained basic knowledge on Photoshop Helpful practise run