As online training has various aspects, sometimes it becomes tricky to evaluate the ROI of online digital marketing training. If we want to have a successful training program we need to have constant evaluation on ROI.

1. Evaluating the ROI of Digital
Marketing Online Training
Digital Marketing Training
Institute

2. Over the past few years with the help of technical
advancement, online training has become a new normal.
As we all know digital marketing is the current necessity
of the market and it requires well-trained professionals to
reap the benefits that digital marketing offers us.
It is important to have an evaluation of ROI(Return On
Investment) in online digital marketing training. It helps
us to identify the areas that require a change in the
curriculum and need an alteration in the way of teaching.
Introduction

3. Basic Factors Of Evaluation of ROI in Digital
Marketing Training
Mouth Publicity
Name value of
institute’s Certificate
Our Measurement of ROI should cover all
aspects of online training modules, ex. cost
reviews, acceptability and word-of-mouth
advertisement.
We should evaluate the performance of the
training program by some key factors like, how
many trainees got placed after attending the
course, how many subscriptions increased
after the first course(Mouth Publicity), how
much value institute’s certificate got in the
market, and also how much monetary profit

4. Performance Evaluation
Programs
Plan a Callender, and
assign weekly and
monthly tests to it.
Having Routine
Test
Discuss the test and
give personalised
feedback and
solutions to trainees
who didn't perform
Personalized
Feedback on
Test Results
Assigning live projects
to let the trainee learn
the practical
implementation.
Assigning Live
Project to the
Trainee
Track performance of
project and trainee by
evaluating KPIs like
Conversion rates, lead
generated, etc.
Regular Tracking
Performence in
Project

5. KPIs for ROI
Monthly Website Traffic
Engagement(Average time on
page)
Improvement in
Conversion Rate
Visits per channel
Traffic from organic
search

6. Points To Look Digital
Marketing
This KPI looks at the profit made
through an ad and the total cost spent
on creating the ad. It is calculated by
(revenue/total ad spend) *100.
In order to measure your KPIs, your
data collection system and methods
must be able to collect data cleanly.
This KPI looks at how many people
searched specifically for your brand.
This metric will increase over time as
your brand becomes more established
and recognizable.
Return on Ad Spend (ROAS)
ENSURE YOUR DATA COLLECTION
METHODS ARE CLEAN
Branded Search Lift
This KPI lets you know how many people
clicked through to your website in a
month. For more specific data, this metric
can be segmented by traffic sources, such
as organic, paid, or social.
This metric lets you know the
value of each customer’s
purchase each time they
purchase.
The lead-to-close ratio is
calculated by dividing the
number leads by the
number of leads that were
closed.
Unique Monthly Visitors
Average Order Value
(AOV)
Lead-to-Close Ratio

7. Benefits of Evaluation in Online Digital Marketing
Training
It Indicates the Progress of
Curriculam
Evaluating Performence in Practicle
Projets Shows Professional Competence
Its Imprtant for the Trainee to
Introspect and Improve Themselvs
Good Grades in Tests Make trainees
more confidentt and motivates
them to perform better
Its Imprtant for the Trainee to
Introspect and Improve

8. As online training has various aspects,
sometimes it becomes tricky to evaluate the ROI
of online digital marketing training. If we want to
have a successful training program we need to
have constant evaluation on ROI.
It is only considered to be a successful program if
its outcomes like revenue, trainee placement,
institute publicity and increase in new joiners in
the course satisfy its infrastructural costs and
other investments. To have all these statistics
Conclusion

9. info@digitalaacharya.com
93222 53810
City Vista Downtown, Tower "A" 7th Floor,
Office no-17, Fountain Road, Kharadi, Pune-
411014
Contact Us
https://digitalaacharya.com/

10. For Your Attention
Thank You