Evaluate entrepreneurial capability and readiness before starting the endeavor.

1. Evaluate A Startup Before It Starts
An i2Metrix Application
Tran Tri Dung
tran@dhvp-research.com

2. Entrepreneurship & Innovation:
The Best-fit Predictor
Orientation
Resource Prospect Total
Failure
Rent-seeking 8 29 37
Innovation 0 10 10
Fraud
Rent-seeking 181 19 200
Innovation 5 4 9
194 62 256
Business Approach: Rent-seeking vs. Innovation-making
Corporate Orientation: Tapping out resources vs. Seeking prospective markets
M&A Acquiring Pursuit: Assets & Brands vs. Innovation Capacity & Willingness
* Vuong, Q.H., Napier, N.K. & Samson, D.E. (2013). Innovation as determining factor of post-M&A performance: The case of Vietnam. International
Journal of Business and Management, 8 (18).
* Vuong, Q.H., Napier, N.K., Tran, T.D. & Nguyen, T.H.K. (2013). A Categorical Data Analysis on Financial Failures in Vietnam, 2007-2013. International
Journal of Business and Management, 8(18)

3. • 11 provinces and cities
• 12 industries
• 40 corporations:
– Revenue: $2 billion/year
– Growth: 15%/year
– 35.000 jobs
– 60% premium-quality Vietnamese
producers, manufacturers
– Various types and sizes
• Measure and analyse corporate
innovation capacity:
– Balance: Inputs; Outputs;
Supports
– Comparison by industry and size
– Signals of room for innovation
capacity improvement
6.5
7
7.5
8
8.5
Output
Differentiation
Trend-setting
Innovator
F-Resources
Supports
Multi-Filtering
Mindsponge
Implementation
C-Readiness
i2M Pharma i2MFood 40 Firms
i2Metrix 2014

4. Mindsponge
Accepted, 2015
Accepted, 2015
3D Multi-filtering
Surveys
2015-16
Serendipity
Published, 2013

5. • Vietnam Startup Competition Grant
• 3-page concept note
• Grant: $5000
• Technical assistance
• Deadline: 16:00PM, 15 Feb.
• tran@dhvp-research.com
• Tigers@Mekong Ecosystem Summit 2015
• 3-page concept note
• Co-organizer: cost share
• Regional initiative: $20,000 grant
• Deadline: 16:00PM, 4 Feb.
• mducker@jeaustin.com

6. Inclusive Innovation Metrics (i2Metrix)
Strategic Management
of Innovation
Academic Institutions Business Associations
Market Testing:
Feb. – May 2014
Advisory Services:
Since June 2014
Boise State Uni., USA
Stamford Int. Uni., Thailand
DHVP & BSA
(Vietnam)
Premium-Quality
Enterprise Association
Leading Businesses Club
(Vietnam)

7. APPLICATIONs of i2Metrix
• Analyse and acknowledge
innovation efforts
 17 innovative firms received
certificates of award by Minister of
Science and Technology
• Insightful inputs for designing of
policies and programs on facilitating
innovation process
• Method and instrument of
monitoring and evaluating
innovation process and
improvement
 Tigers@Mekong 2015-2016:
Vietnam, Laos, Cambodia, Thailand,
and Myanmar
• Improve competitive capacity:
 Corporate innovation capacity
building
 Strategic management of
innovation
• Signals of resource allocation:
 R&D
 Innovation-based entrepreneurial
endeavors

8. Reference Reading
• Vuong, Quan Hoang (2014). The Harsh Reality of Pursuing Innovations: Emerging Market
Perspectives. Proceedings of The Second National Conference on Management and Higher
Education Trends & Strategies for Management & Administration, October 31 – November 1,
Stamford International University, Bangkok – Thailand.
• Vuong, Q.H. and Napier, N.K. (2014). Making creativity: the value of multiple filters in the
innovation process. International Journal of Transitions and Innovation Systems. Accepted –
forthcoming (Inderscience Publishers_ IJTIS_50541 accepted.pdf).
• Vuong, Q.H., Napier, N.K., Vu, K.H., Nguyen, M.C., & Tran, T.D. (2014). Measuring corporate
innovation capacity: Experience and implications from i2Metrix implementation in
Vietnam. ASEAN Journal of Management and Innovation, 1(1), pp. 1-17. Vuong, Q.H. &
Napier, N.K. (2014). Resource curse or destructive creation in transition: Evidence from
Vietnam’s corporate sector. Management Research Review, 37(7), pp. 642-657. (Article’s
URL).
• Napier, N.K. & Vuong, Q.H. (2013). Serendipity as strategic advantage, in T. Wilkinson (ed.)
Strategic Management in the 21st Century – Volume 1: The Operational Environment (pp.
175-199). CT: Praeger/ABC-Clio.
• Vuong, Q.H., Napier, N.K., and Tran, T.D. (2013). A categorical data analysis on relationships
between culture, creativity and business stage: The case of Vietnam. International Journal of
Transitions and Innovation Systems, 3(1), pp. 4-24.