The Board of Directors of RCS designated Luciano Fontana as the new editor in chief of «Corriere della Sera». He has been working for the newspaper since 1997 and co-director since 2009. With his appointment as editor in chief the Twitter followers of Luciano Fontana recorded in just four hours a +42.5% increase: from 1,553 to 2,213.

1. Twitter, +42.5% followers in four hours: the social effects on the twitter
profile of the new Editor in chief of «Corriere della Sera»
The Board of Directors of RCS designated Luciano Fontana as the new editor in chief of
«Corriere della Sera». He has been working for the newspaper since 1997 and co-director
since 2009. With his appointment as editor in chief the Twitter followers of Luciano Fontana
recorded in just four hours a +42.5% increase: from 1,553 to 2,213.
At 14:15 Primaonline.it (online newspaper dedicated to the world of communications)
announced on Twitter the appointment of Luciano Fontana as Director of «Corriere della
Sera».
At 14:28 the Twitter followers of Luciano Fontana was 1.553.

2. After just 15 minutes his followers grew of 64 units, reaching
1,617 followers. The number has increased to a steady rate
until 15:13 (1,764 followers) and then received a deceleration.
At 14:47 the name of Luciano Fontana is ninth among the
most Twitted content in Italy. At 15:18 Luciano Fontana was
the 7th top Italian trending topic.
After two hours and after that the news was relaunched by
major Italian media, followers return to run with an increase of
26.27% (+408 follower).
In spite of the temporary exit from the top of Twitter trends
(from 17:12 to 17:56) at 17:28 the followers of Luciano
Fontana was 1,961 (+38.51%).
After four hours, at 18:28 the followers of the new editor increased by 660 units, reaching
the number of 2,213 (+42.50%).

3. How to interpret these data?
First, Twitter once again has anticipated all other media in covering the news.
Second, the increase of followers of Luciano Fontana was exponential compared to his
natural growing curve but not massive according to a profile that has never spoken to a Pop
audience.
Third is the entry in the Italian top trending topic in just half an hour due to the kind of
influential profiles twitting about him.
The three data highlight the power of Twitter compared to other social networks: speed, viral
effect and immediate ability to influence users.
But why have the followers of Luciano Fontana grown so quickly? Probably only a few of the
first 660 new followers previously knew the new editor in chief. But Twitter is that: hypocrisy of
who started following him or magnificence in being able to put immediately in contact any
person with the number one of the biggest newspaper in Italy?
It doesn't matter. Twitter today has a new influencer recognized by his community. There is
only one thing to do: wait for the first Tweet.
@massimobrugnone and @achiarmasso
1.553
1.686
1.809
1.890
1.961
2.093
2.151
2.191
2.213
14:28
14:58
15:28
15:58
16:28
16:58
17:28
17:58
18:28
Followers of Luciano Fontana

4. 0
69
45
45
53
48
18
22
13
14:28
14:58
15:28
15:58
16:28
16:58
17:28
17:58
18:28
CHANGE OF FOLLOWER EACH 1/2 h