The Sport Beans booth at Eurobike 2010 was positioned next to the Shimano area in Hall A1, giving it good visibility. There has been steady growth in sports nutrition brands exhibiting at Eurobike over the past five years, with PowerBar returning after a five-year absence and many newer brands debuting. Team Jelly Belly apparel was displayed by Derby Cycles and Pactimo, the holder of TJB's domestic and international apparel licenses, including the newest TJB jersey design which had just arrived. During the public day concluding Eurobike, Sport Beans gave out their final samples of 5,000 brought to the show.