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Ethan	
  Aus*n	
  
Co-­‐founder	
  &	
  President	
  
	
  
@EthanAus*n	
  
Medical
Crowdfunding is
eating the world!
Trends & Predictions:	
  
Prediction!
Over next 5 years, Medical will become
the single biggest vertical in
crowdfunding.!
1.  Insanely Massive Market +!
2.  Our healthcare system is shit +!
3.  Medical Crowdfunding changes lives!
EACH	
  YEAR	
  AMERICANS	
  
SPENDS	
  $400	
  BILLION	
  
ON	
  OUT	
  OF	
  POCKET	
  
MEDICAL	
  COSTS	
  
MASSIVE	
  MARKET:	
  	
  
Shi7y	
  healthcare	
  system	
  
Every 30 seconds,
someone in the US files
for bankruptcy due to
medical debt!
$493
F’UBER Bill !
$1000 deductible

$277 co-pay 

$493 Uber

$190 medical equipment 

$352 extra meals

_________

$2312 out of pocket expenses 

!
50%	
  OF	
  AMERICANS	
  CAN’T	
  COME	
  
UP	
  WITH	
  $2000	
  IN	
  THE	
  EVENT	
  OF	
  A	
  
MEDICAL	
  OR	
  FINANCIAL	
  
EMERGENCY.	
  
THE	
  AVERAGE	
  OUT	
  OF	
  
POCKET	
  COST	
  FOR	
  BREAST	
  
CANCER	
  IS	
  $8500	
  PER	
  YEAR	
  
The	
  Bankruptcy	
  Gap	
  
WHAT WE DO!
WHY WE DO IT!
DAN YARBOROUGH!
“WHEN	
  MY	
  SISTERS	
  AND	
  I	
  FIRST	
  STARTED	
  
THE	
  GIVEFORWARD	
  PAGE	
  FOR	
  MY	
  DAD,	
  
WE	
  DIDN'T	
  TELL	
  HIM	
  OR	
  MY	
  MOM	
  FOR	
  A	
  
COUPLE	
  WEEKS...	
  FINALLY,	
  ON	
  MY	
  DAD'S	
  
BIRTHDAY	
  WE	
  PRINTED	
  OUT	
  EVERYONE'S	
  
COMMENTS	
  FROM	
  THE	
  DONATION	
  PAGE	
  
AND	
  PUT	
  THEM	
  IN	
  WITH	
  A	
  BIRTHDAY	
  
CARD.	
  WE	
  WROTE	
  ON	
  THE	
  CARD	
  "$9,720	
  
AND	
  COUNTING!"	
  AND	
  SIGNED	
  IT	
  "LOVE	
  
YOUR	
  FRIENDS	
  AND	
  FAMILY.”	
  
“WHEN	
  WE	
  GAVE	
  HIM	
  THE	
  CARD	
  AT	
  THE	
  
HOSPITAL,	
  BEFORE	
  HE	
  OPENED	
  IT,	
  HE	
  
SAID	
  JOKINGLY,	
  "OOOH	
  WHAT	
  IS	
  THIS?	
  A	
  
CARD	
  FULL	
  OF	
  MONEY?!"	
  HE	
  WAS	
  IN	
  
SHOCK	
  WHEN	
  HE	
  OPENED	
  IT	
  AND	
  SAW	
  
THE	
  AMOUNT	
  OF	
  MONEY	
  WE	
  HAD	
  
ALREADY	
  SECRETLY	
  RAISED!	
  AND	
  WE	
  ALL	
  
CRIED	
  WHEN	
  HE	
  READ	
  EVERYONE'S	
  
COMMENTS!	
  :)	
  EVEN	
  THOUGH	
  HE	
  HAD	
  TO	
  
BE	
  IN	
  THE	
  HOSPITAL	
  ON	
  HIS	
  BIRTHDAY,	
  IT	
  
WAS	
  A	
  GREAT	
  DAY!”	
  
Trends & Predictions	
  
Medical is currently the
biggest category for 5 of
the top 10 crowdfunding
platforms!
Trend #1: General Platforms!
If you are a general crowdfunding
platform (and your name isn’t
Kickstarter) you are focusing significant
energy on medical!
Trend #2: More Medical Clones!
Medical crowdfunding sites will continue
to pop up but are probably a year or
two too late to the party.!
Trend #3: Non-profit Crowdfunding!
Within three years there will be no major
crowdfunding platforms used solely for
non-profit fundraising!
“CHARITY	
  DOESN’T	
  MEAN	
  RAISING	
  
MONEY	
  FOR	
  CHARITY.	
  YOU	
  CAN	
  ALSO	
  
RAISE	
  MONEY	
  FOR	
  YOUR	
  FRIEND	
  WHO	
  
HAS	
  MEDICAL	
  NEEDS.”	
  
–ROBERT	
  WOLFE,	
  CEO	
  CROWDRISE	
  
THE	
  END	
  
Ques*ons:	
  	
  ethan@giveforward.com	
  	
  

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Ethan austin crowds 2.0 Conference: Meedical Crowdfunding Trends

  • 1. Ethan  Aus*n   Co-­‐founder  &  President     @EthanAus*n  
  • 2. Medical Crowdfunding is eating the world! Trends & Predictions:  
  • 3. Prediction! Over next 5 years, Medical will become the single biggest vertical in crowdfunding.! 1.  Insanely Massive Market +! 2.  Our healthcare system is shit +! 3.  Medical Crowdfunding changes lives!
  • 4. EACH  YEAR  AMERICANS   SPENDS  $400  BILLION   ON  OUT  OF  POCKET   MEDICAL  COSTS   MASSIVE  MARKET:    
  • 6.
  • 7. Every 30 seconds, someone in the US files for bankruptcy due to medical debt!
  • 8.
  • 10. $1000 deductible
 $277 co-pay 
 $493 Uber
 $190 medical equipment 
 $352 extra meals
 _________
 $2312 out of pocket expenses 
 !
  • 11. 50%  OF  AMERICANS  CAN’T  COME   UP  WITH  $2000  IN  THE  EVENT  OF  A   MEDICAL  OR  FINANCIAL   EMERGENCY.  
  • 12. THE  AVERAGE  OUT  OF   POCKET  COST  FOR  BREAST   CANCER  IS  $8500  PER  YEAR  
  • 15. WHY WE DO IT!
  • 17. “WHEN  MY  SISTERS  AND  I  FIRST  STARTED   THE  GIVEFORWARD  PAGE  FOR  MY  DAD,   WE  DIDN'T  TELL  HIM  OR  MY  MOM  FOR  A   COUPLE  WEEKS...  FINALLY,  ON  MY  DAD'S   BIRTHDAY  WE  PRINTED  OUT  EVERYONE'S   COMMENTS  FROM  THE  DONATION  PAGE   AND  PUT  THEM  IN  WITH  A  BIRTHDAY   CARD.  WE  WROTE  ON  THE  CARD  "$9,720   AND  COUNTING!"  AND  SIGNED  IT  "LOVE   YOUR  FRIENDS  AND  FAMILY.”  
  • 18. “WHEN  WE  GAVE  HIM  THE  CARD  AT  THE   HOSPITAL,  BEFORE  HE  OPENED  IT,  HE   SAID  JOKINGLY,  "OOOH  WHAT  IS  THIS?  A   CARD  FULL  OF  MONEY?!"  HE  WAS  IN   SHOCK  WHEN  HE  OPENED  IT  AND  SAW   THE  AMOUNT  OF  MONEY  WE  HAD   ALREADY  SECRETLY  RAISED!  AND  WE  ALL   CRIED  WHEN  HE  READ  EVERYONE'S   COMMENTS!  :)  EVEN  THOUGH  HE  HAD  TO   BE  IN  THE  HOSPITAL  ON  HIS  BIRTHDAY,  IT   WAS  A  GREAT  DAY!”  
  • 20. Medical is currently the biggest category for 5 of the top 10 crowdfunding platforms!
  • 21. Trend #1: General Platforms! If you are a general crowdfunding platform (and your name isn’t Kickstarter) you are focusing significant energy on medical!
  • 22. Trend #2: More Medical Clones! Medical crowdfunding sites will continue to pop up but are probably a year or two too late to the party.!
  • 23. Trend #3: Non-profit Crowdfunding! Within three years there will be no major crowdfunding platforms used solely for non-profit fundraising!
  • 24. “CHARITY  DOESN’T  MEAN  RAISING   MONEY  FOR  CHARITY.  YOU  CAN  ALSO   RAISE  MONEY  FOR  YOUR  FRIEND  WHO   HAS  MEDICAL  NEEDS.”   –ROBERT  WOLFE,  CEO  CROWDRISE