The document provides an overview of digital signage, specifically focusing on the benefits and unique features of LED signs across various sectors including retail, education, healthcare, and government. It outlines the advantages of LED message boards, such as increased brand awareness and enhanced communication, and offers considerations for installation, including audience identification and content management. Overall, it highlights the significance of LED signage in improving information dissemination and engagement in diverse environments.

1. Essential
information on
LED SIGNAGE

2. What you will find here:
• Who benefits from digital signage
• Unique features of LED signs
• Benefits of LED message boards
• What you need to know before
installing LED signs

3. 1. WHO BENEFITS FROM DIGITAL SIGNAGE

4. Who benefits from Digital Signage
• Retail
• Educational
• Hospitality
• Healthcare
• Advertising
• Government
• Religion
• Construction

5. Retail Industry
• Encourage foot traffic
• Promote products
• Convince customers at POS
• Boost sales of premium items
• Get rid of clearance items faster
• Strong branding helps attract
customers in competitive environment
• Integration of smart technology helps
keeping current inventory up-to-date

6. Educational Institutes
• Place LED signs in lobbies, student unions,
dining halls and gyms
• Inform students and faculty about upcoming
events and academic offerings
• Highlight student and faculty achievements
• Alert students and faculty regarding
emergency situations in and around the
campus
• Instructions on LED signs help handling of
crisis situations with great care

7. Hospitality Industry
• Deliver helpful and relevant information
to tourists
• Promote hotel services such as laundry
and spas
• Inform clients about restaurants and bars
in the hotel
• Make announcements regarding
meetings, pool hours, fitness room
availability
• Advertise surrounding tourist attractions
as a means of added revenue for hotels
• Hotel concierge is free to do other things

8. Healthcare Industry
• Provide useful information to
visitors:
• Available Doctors
• Clinic Hours
• Medicines
• Health screenings
• Promote café menus
• Third party pharmaceuticals can
advertise their products
• Exhibit achievements of the facility
and its staff
• Help reach distant employees such
as those in operating
theaters who do not have access
to their mobiles

9. Advertising Industry
Due to the high return it provides, it has almost become mandatory to utilize LED signs as a
medium for attracting audiences and entertaining them.
These signs can:
• Reach a vast number of people
• Create brand awareness
• Interact with target market

10. Government Institutions
State of the art LED signs for
• Way-finding
• Announcing events
• Displaying information
• Exhibiting bureaucracy layers
• Integrated networks allow for real time
information such as news and weather
forecasts to be displayed
• Entertain people in waiting areas
• Public transport authorities can
provide useful information to travelers
to make informed commuting
decisions

11. • Capture characteristics of a faith
and display them to large audiences
• Attract a larger congregation
• Attract the interest of people driving
by the house of worship every day
• Give out a warm and inviting feeling
by displaying appropriate content
inside the house of worship
Religious Institutions

12. Construction Sites
Health and safety is a critical issue which
can be fatal if ignored. LED signs can:
• Communicate important safety
information to workers in large and clear
formats
• Minimize the risk of accidents on
construction sites
• Provide up-to-date safety information by
updating content regularly

13. 2. UNIQUE FEATURES OF LED SIGNS
Indoor rental 15’ x 30’

14. Unique features of
LED signs
• Display location is known
Accordingly, relevant content can be
developed for it. Placing LED signs at
point of purchase is very effective in
convincing the buyer.
• Time is known
Networked LED signs display content
based on time of day
• Events are known
Easy to display information related to
particular time and place. Example –
current traffic flow, concert details, etc

15. 3. BENEFITS OF LED MESSAGE BAORDS

16. Benefits of LED
Message Boards
• Increased Turnover
Sale prices, countdown discounts, and cross-sell
messages are clear calls-to-action.
• Brand Awareness
Content can be catered only towards building a brand
and encouraging customers to have a better
perception of that brand.
• Advertising
Owners of LED screens can sell or rent part of the
real estate on the screen to third parties for
advertising their products in return for a price.

17. • Engage and Entertain Customers
Entertaining content on LED screens
placed in waiting areas can make waiting
times seem shorter.
• Internal Communication
LED signs can recognize achievements,
boost morale, and improve organizational
processes within an organization. Real time
information regarding inventory can be
displayed. Emergency alerts can
immediately be displayed on LED screens
in relevant departments of the organization.
Benefits of LED
Message Boards

18. • Public Announcements
Way finding and other interactive kiosks
at subway stations and town centers
are very helpful for keeping the general
public linked with the required services.
Evacuation orders and time sensitive
information can also be broadcasted in
ways that cannot be ignored by the
public.
Benefits of LED
Message Boards

19. 4. What you need to know before installing Digital Signage

20. What you need to know before installing Digital Signage
What is my audience?
• Employee
• Customer
• Visitor
• All
What information am I going to communicate?
• News, weather, other such current information
• Product and services
• Communication within an organization (alerts, sales
figures, production statistics, etc)
• Instructional messages such as directions and
schedules

21. What is the purpose of the solution?
• Advertise
• Inform
• Entertain
• Reinforce
How frequently will the information
need to be updated?
• Live streaming of information
• Files that are updated every night
• Hourly, daily, weekly or monthly
looped updates
What you need to know before installing Digital Signage

22. What will the end result of my LED sign project be?
• Physical location of display
• Size, resolution, and orientation of display
• If several screens are being installed,
explain whether or not all screens will
be displaying the same content
• Wall, pole, or floor mounted display?
• Electrical facilities at the point of display
• Requirement of customize d frames
and protective enclosures
What you need to know before installing Digital Signage

23. THANKS!
Any questions?
Contact us on;
LED Craft Inc.
Phone : TOLL FREE (844) 533-2723
Email : info@ledcraftinc.com
Website : http://www.ledcraftinc.com/