2. Essel Propack (EPL)
• EPL is the largest packaging company –Manufacture Lamitubes,
Medical devices & Speciality packaging
• Chairman-Subash Chandra
• Current market share-60 % in India and 33% globally
• Sales volume-4.5 billion tubes per year
• Sales revenue-21847 million
• 14 countries-India, Egypt, China, USA, UK, Russia, Germany,
Mexico, Colombia, Venezuela, Philippines, Indonesia, Nepal &
Singapore
3. Corporate Timeline
• 1984- Set up manufacturing plant in India
• 1993-Set up manufacturing plant in Egypt,
• 1997-Opens subsidiary in Guangzhou china
• 1999- JV in Dresden in Germany
• 2000-Acquisition of Propack worldwide ltd
• 2003-Entry into us with manufacturing facility in Danville
• 2004-Acquisition of Arista tubes
• 2007-High end speciality pharma & food packaging entry
• 2008-M&A catheter & disposables technology us,
specialized medical disposable devices maker
7. Foreign Market
• By 2007, The overseas revenues contribute >70 per cent to
the total revenues
• The company commands 60 per cent market share in India
• 60 per cent market share in China
• 50 percent in Mexico and Germany each
• 30 per cent in USA.
9. Swot Analysis
S
• Global presence and relationship with large MNC customers.
• Market leadership in laminated tubes
• Technology know how
W
• Dependence on oral care business
• Strong customer buying power
10. Swot Analysis
O
• Economic growth in developing countries like India and other
target industries like cosmetics
• High market demand
T
• Raw materials prices
• Uncertain future of key competitors