Essel Propack (EPL) is the largest packaging company in the world, manufacturing laminated tubes. EPL has a global market share of 60% in India and 33% globally. The company was founded in 1984 in India and has since expanded to 14 countries. EPL has a strong market position due to its global presence and relationships with large multinational customers. However, it also faces weaknesses in terms of dependence on the oral care business and strong customer buying power.