This document provides information on esoteric marketing opportunities in Brazil across television, radio, and internet platforms. It outlines some current esoteric shows on TV networks like Rede TV and recommendations for partnering with TV Gazeta. Examples of popular esoteric consultants and past TV shows are also mentioned. Regulations allow esoteric consultations online and on radio but prohibit phone sex services.

1. Manoela Vieira
MKT 450/ International Marketing
Jean-Marie Boustani
University of Phoenix
September 19, 2009

2.  1. Current Offers
a) TV
b) Radio
c) Internet
2. Previous Offers (TV only)
3. Regulations/legal imitations
4. TV Partner Network

3.  TV
› There are no esoteric programs offering life
consultation on national television.
› Esoteric consultants are invited to Daily shows to
talk about specific topics
 Some shows are:
 Mais você (Rede Globo) – Monday to Friday 09:00 to 11:00 am
 Manhã Maior ( Rede TV) - Monday to Friday 09:00 to 11:30 am
 Mulheres ( TV Gazeta) – Monday to Friday at 02:00 pm
 Super Pop (Rede TV) – Monday to Thursday 10:00 pm
› The target Market of these shows are woman
25+
› There are no phone charges for it.

4.  TV (cont.)
› The TV Show “+ Saúde” is an esoteric show
broadcasted on Sundays at 03:00 PM at
Rede TV +
http://www.redetvmais.com.br/maissaude/index.asp
 There are no life consultations or phone
charges

5.  Radio
› There are many small radio shows offering
esoteric advise, but none charging for
phone calls, only looking for audience.
 Follow this link for a example:
 http://buenavida.com.br/?page_id=4
› Radio Mundial is an esoteric radio station,
with programs that focus on esoteric subjects
and world music.
 Follow this link to see their website:
 http://radiomundial.com.br/programacao/

6.  Internet
› There are hundreds of esoteric websites, and
yes, they do offers phone consultation an
charge by the minute of the phone call, the
charge averages around R$1,82.
› Interesting is that many sites call themselves TVs.
› Some tarot websites (such as
www.tarotdoor.com) consult people on Skype,
payment is made by credit card or bank
deposit.
› See next page for other websites examples

7. Portal Esotérico
TV esoterikha Mestres do Tarot
Offers: many different
Offers: esoteric Cd rooms Offers: tarot consultation
esoteric service
and videos Clients by minutes paying
Paid by Credit Card Paid by Credit card with credit card or bank transfer
and Pay pal RS1,92/per minute
Mundo Mistico Eso.tv João Bidu
Offers Tart consultation Ofeers tarot and astrology Offers simple free esoteric services
Paid by bank deposit consultations And SMS messages
R$ 1,99/per minute Available in more than 10 He has a esoteric printing magazine
languages

8.  Encontro Marcado – Luiz Gasparetto
› Was broadcasted at Rede Record, and
stoped on 2008, due to “lack of audience”
› Source: http://portalimprensa.uol.com.br/portal/ultimas_noticias/2008/06/03/imprensa19872.shtml
› After the show stoped on Rede record it was
reprised at Rede TV.
› The TV shows talked about esoteric topics
but did not offer life consultations
› Watch the show by following this link:
› http://videolog.uol.com.br/video.php?id=254239

9.  Monica Buonfiglio
› She 44 years old and one of the most sucessful esoteric
writer and consultant in Brazil.
› She has written more than 40 books and presented and
was part of many esoteric shows such as:
 “Abracadabra” for the show Dia-a-dia – Rede
Bandeirantes – Where she used Buzios and Tarot to answer
questions from the audience life. 1989-1996
 “Proteção” – At Rede CNT/ Gazeta -1997
 She had her on show at Sorocaba TV – SBT called “Mônica
Buonfiglio”
 In 1997 SBT made a special documentary about her called
“especial sobre Monica Buonfiglio”
 Today she is a colunist at Terra esotérico:
http://www.terra.com.br/esoterico/monica/conheca_mon
ica2.htm

10.  There are no limitations about esoteric consultations on websites,
radio and television.
 Telecommunications in Brazil has prohibit phone services such as
phone-sex, but it is possible to set up a contract with the local
telecom (most likely telefonica) and set up an agreement for a
service called “additional service cost line”. The information
about this service is legal, but Telefonica does not give details
about it on their website or trough the phone, one of their sales
consultant has to visit the company, understand the project and
make an offer on the type of available products.
 There are current programs such as Idolos, A fazenda, and Big
Brother Brasil, where people call to vote and pay a fee for it, of
course the tv show producers is gaining with the company.
› Follow this links for more details on regulations:
› http://www.anatel.gov.br/Portal/verificaDocumentos/documento.asp?numeroPublicacao=9231
&assuntoPublicacao=Resolu%E7%E3o%20n.%B0%20190&caminhoRel=Cidadao-Biblioteca-
Acervo%20Documental&filtro=1&documentoPath=biblioteca/resolucao/1999/res_190_1999.pdf
› http://www.teleco.com.br/en/en_legis.asp ( In english)

11.  The Main Brazilian TV Channels are:
› TV Globo – Very expensive and not the right
choice for an esoteric show.
› TV SBT – It may be an option, but probably the
show would be forecasted late at night (after
midnight)
› TV Record – It is an evangelic channel, so they
have prejudice against esoteric topics
 Suggested Partner TV
› Rede TV
› TV Mais
› TV Gazeta

12.  Since 1999 the TV network is growing and today it is in more them 3.200 cities in Brazil.
Program Grade:
Monday to Friday:
09:00 - Manhã Maior Acesse o Website » 11:30 - RedeTV Esporte Acesse o Website » 11:55 -
Programa Imbra 12:00 - TV KIDS 12:30 - Parceria - SAT 13:00 - Igreja Universal do Reino
de Deus 14:00 - Programa Imbra 2 14:05 - Interligado Tarde 15:05 - A Tarde é Sua
Acesse o Website » 17:05 - Programa Imbra 4 17:10 - Igreja da Graça Nosso
Programa 18:10 - TV Kids 19:50 - TV Fama Acesse o Website » 21:00 - RedeTV News
Acesse o Website » 22:05 - SuperPop Acesse o Website »
Saturday
09:00 - Manhã Maior Acesse o Website » 11:30 - RedeTV Esporte Acesse o Website » 11:55 -
Programa Imbra 12:00 - TV KIDS 12:30 - Parceria - SAT 13:00 - Igreja Universal do Reino
de Deus 14:00 - Programa Imbra 2 14:05 - Interligado Tarde 15:05 - A Tarde é Sua
Acesse o Website » 17:05 - Programa Imbra 4 17:10 - Igreja da Graça Nosso
Programa 18:10 - TV Kids 19:50 - TV Fama Acesse o Website » 21:00 - RedeTV News
Acesse o Website » 22:05 - SuperPop Acesse o Website »

14.  Started in 2002 covers Grande ABC, Baixada Santista, Americana e região, São Paulo,
Niteroi, within others
Program Grade
Monday to Friday:
11h30 Culinária + 12h00 Ave Maria 12h03 Acontece (reprise) 13h00 Varejo 14h30
Revista+ 15h30 Varejo 18h00 Ave Maria 18h03 Varejo 19h00 Show+ 20h45 Varejo
Saturday
12h00 Ave Maria 12h03 Varejo 12h30 Acontece (reprise) 13h00 Varejo 14h30 Copa
Paulista de Futebol 16h00 Varejo 18h03 Varejo 18h30 Aumenta o Som 19h00
Varejo 21h00 Personalidade + 21h20 Varejo
Sunday
12h00 Ave Maria 12h03 Varejo 12h30 Acontece (reprise) 13h00 Personalidade+ (reprise)
13h20 Varejo 18h00 Ave Maria 18h03 Momentos de Sabedoria 19h00 Varejo

15. Program Grade
Monday to Friday Saturday
08H20 09H00
Gazeta Motors 08H55 Gazeta Shopping
Gazeta Imoveis 09H00
BestShop TV 09H00
10H00
Manhã Gazeta 13H10 Gazeta Motors
TV Culinária - com Palmirinha Onofre 14H00 11H00
Mulheres 17H45 Gazeta Imóveis 12H00
BestShop TV 17H50 Gazeta Shopping
Gazeta News
12H25
18H00
Gazeta Esportiva 19H00 Gazeta Motors
Jornal da Gazeta 13H00
20H00 Esporte Interativo
Igreja Universal Reino de Deus 19H00
22H00
Jornal da Gazeta 19H30 Programa
Caderno de Esportes Seguro 20H00
22H15
Todo Seu
Igreja Universal do Reino de Deus 22H00
Gazeta Shopping