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ESM - Supermarkets News Magazine
- 2. EUROPEAN SUPERMARKETMAGAZINE (ESM) isthe leadingpan-European magazinefortheSupermarket,C-Store,WholesaleandCash& Carry sectors. The publicaEon is distributed across all 28 EU member states as well as Switzerland. Thepublicationissentspecifically,onanameandtitlebasis,totheCEOs,COOs,TradingDirectors,SupplyChainDirectors, CIOs,Procurement Managers, Packaging Directors andCategory Buyers working at a head oThcelevel inthe European grocery retail sector. ESM is therefore an incredibly-targeted mediumfor companies lookingto communicate with the executivesthathavepurchasinganddecision-makingpowerwithintheindustry. Our readers purchase in excess of €880 billion worth of products and services for their stores each year. Ifyouwanttogetyourproductlistedinstore,orifyouwanttosupplyyourproductsor servicestothismarket,thenESM isthemediaplatformforyou. ESM coversallthekeyareasofinteresttoseniormanagementworking inthe grocery retail sector. In particular, the publication looks at the latestnews,developmentsandtrendstakingplaceintheindustrytoday. AreasofemphasisincludeA-brandinnovation,privatelabel,newconcept stores, profiles on European grocery retail chains, industry mergers and acquisitions, supply chain and logistics, commodity price developments andexecutiveprofiles.ESM alsolooksat thelatesttrendstakingplacein theareasofpackaging& design,supplychainandretailtechnology.
- 3. “Icontinuetobeimpressedbythequalityofreportingin ESM.It’ssostrongandyouhaveareallygoodhandleon what’skeyinretailinEurope.It’sadefinitemustreadfor theretailexecutive!” Dalton Philips, Chief ExecuAve, Morrisons (2010 - 2015) “ESM isarealpieceofareadingforanyprofessionalin theFMCGbusiness.Itoffersuniqueinsightsandreports on technology and trends. Always up-to-date, and simple to understand. It has become my free-time read and, to some extent, a reference guide to the businessthatrequiresonetokeepupdated,ifyouwant yourbusinesstoprosper.Highlyrecommended!” Marian Olajec, Chief ExecuAve, Kaufland Slovakia “
- 4. Put simply, ESM offers the most targeted, effecAve and cost efficient way for your company to grow its sales in Europe. WHY SHOULD MY COMPANY BE ADVERTISING IN ESM? TARGETED PLATFORM ESM enables your company to communicate with senior buyers that have responsibility for purchasing the products that are sold in their stores. ESM also reaches the senior execu9ves and main board directors with the procurement responsibility for the services and products that help these chains succeed. NO WASTAGE When you look at most na9onal grocery publica9ons’ circula9on, a significant percentage is distributed to store managers and also, in certain cases, through newsstand sales. Our clients appreciate the fact that ESM is very targeted in its distribu9on, and as such they know that there is almost no wastage when it comes to their marke9ng spend with us. SCALE Historically, most companies would not have had the budgets to adver9se across all of Europe. Now, with ESM, they can target all 28 EU States and Switzerland in one magazine. HIGH RETURNS Due to the high demand for the products and services our clients are selling, sales generated as a result from exposure in ESM can run to millions, especially considering that rela9onships with retail chains can last for many years. EXCLUSIVE ENVIRONMENT The broad nature of the clients that work with ESM means that unlike with some very specialist publica9ons, there is not a mul9tude of compe9tors vying for our readers’ aJen9on. PERSONALISED SERVICE At ESM, we make a point of delivering the very best service available to our clients. For that reason, we offer each client a dedicated account handler whose func9on is to manage every aspect of your company’s campaign in a way that delivers the best results. We want each new client to feel that we are a powerful extension to their public rela9ons department.
- 5. ESM is circulated by name and 9tle, to key execu9ves with decision-making power for procurement within the Supermarket, C-Store, Wholesale and Cash & Carry sectors. These individuals include company CEO’s, COO’s, CIO’s and, importantly, Category Buyers, Procurement Directors, Trading Directors, Category Managers and Supply Chain Directors. The publica9on is also read by senior execu9ves working for the key FMCG companies servicing the European grocery retail sector. Core Readership: 27,155 COUNTRY READERSHIP COUNTRY READERSHIP Austria 273 Latvia 110 Belgium 735 Lithuania 96 Bosnia and Herzegovina 12 Luxemburg 18 Bulgaria 96 Malta 14 Croa9a 245 Netherlands 3,192 Cyprus 119 Norway 308 Czech Republic 602 Poland 616 Danemark 931 Portugal 462 Estonia 91 Romania 168 Finland 238 Slovakia 133 France 2,478 Slovenia 42 Germany 3,710 Spain 1,750 Greece 182 Sweden 833 Hungary 273 Switzerland 693 Ireland 672 United Kingdom 5,411 Italy 1,155 Rest of World 1,497 We commissionedtheFieldMarketing Institute to survey retailers with purchasing authority. When asked if learningaboutanewproductfrom a retail trade magazine such as ESM influenced them intheir purchasing decision,90% ofrespondentsconfirmed thatitdidinfluencetheirdecision.
- 6. “My colleagues and I in Carrefour Belgium find ESM very informative.It isa publicationthat keepsuseasily and quickly upto date and allows us to see what our competitors are doing in Europe through experts and seniorleaders’insights.” Nicolas Bonnetot, Fresh Food Director, Carrefour Belgium “Just received my copy of the latest issue. I love it! Excellent information, and light years ahead of the competition.Congratulationsonsuchagreatstart-up.” Randy Ho^auer, Senior Editor, Retail Leader Magazine “We are very grateful for your support and the partnership with our press stand. I confirm that ESM was the most popular magazine and that all the copies went during the first day! This is not unsurprising, considering the quality of the content andtheinformationthat itcontains.” Gilles Ferrod, InternaAonal Sales Manager, GL Events ExhibiAons (Organisers of MDD Expo) “ “
- 7. THE EUROPEAN SUPERMARKET MAGAZINE “ESM is among the leading European magazines and as such a source of inspira9on for our Trade teams and Sourcing Intelligence department.” Bert Swartsenburg, Managing Director, AMS Sourcing B.V. “ESM is incredibly helpful - it has a great news sec9on that is always up with key events and provides detailed and informa9ve ar9cles on important issues. ESM is an essen9al read for keeping up with European news.” David McCarthy, Retail Analyst, HSBC “Since its launch, ESM has become a great source of informa9on and insight. It is now a valuable source of knowledge for Euromonitor Interna9onal’s European analyst team.” Jon Wright, Europe, Middle East & Africa Region Manager, Euromonitor InternaJonal “I enjoyreading ESM, I find it interes9ng and s9mula9ng and we get to see what a lot of our compe9tors are doing. The buying team find it informa9ve, especially on the subject of private label.” Michele RaK, Chief ExecuJve, Bennet SpA (Italy) our private label products from across Europe, which demonstrates you have your distribu9on spot on.” Rosaleen O’Hara, Export Manager, Valeo Foods Group “ESM is a valuable source of all the latest news and stories in the field of own- brands. I’m already looking forward to receiving the next edi9on.” Thomas Rudelt, Offer Management Director, Metro Cash & Carry Turkey “ESM magazine gives its readers the best of retail informa9on, delivering a great opportunity to learn, study and see what is going on around the con9nent. I am always looking forward to seeing the new issue.” Milan Kalafut, Regional Director of Sales, Kaufland Slovakia “ESM is a very valuable read for The Consumer Goods Forum, as it provides insigheul, interes9ng news from the sector.” Peter Freedman, Managing Director, The Consumer Goods Forum “No magazine delivers such a clear overview on trends, developments, innova9ons and insights in the European Retail business and beyond as ESM. For me and my team, ESM delivers great value in every issue.” Phillippe Gruyters, Managing Director, EMD AG “ESM is an excellent read. It is also a very valuable tool for manufacturers looking to grow their business in the European grocery retail sector.” James Thorpe, Vice President, Global Strategic Sourcing & Supply Chain, Acco Brands “ItrulybelievethatESM isthewaytoreacha very diverse popula9on of country buyers.” ClareMounWort, Director of MarkeJng, Six| Half| Dozen “It’s great to see the emergence of a magazine like ESM, so that those in the retail business can find out what is going on right across the European retail sector.” Liesbeth Dekker-Weijzen, Unit Manager, Plus Retail (Netherlands) “We at Shore Capital find ESM magazine to be a highly useful, accessible and informa9ve resource on developments in the European consumer goods and retail scene. Indeed, we find its geographic scope to be especially helpful and convenient for us with good insights and well presented and connected views.” Dr Clive Black, Head of Research, Shore Capital Stockbrokers “We are delighted bythe response to our adver9sement in ESM. It has surpassed our expecta9ons. We are receiving two to three calls a day inquiring about ““ESM is a landmark publica9on for large retailers. It is rich in informa9on and its ar9cles are comprehensive and informa9ve. It’s a magazine tokeep on the desk, so we can be updated on what is happening in the market and what our compe9tors are doing.” Francesco Pugliese, Chief ExecuJve, Conad Italy A few of the world-class European retailers receiving ESM “ESM magazine is informa9ve, provokes thought and delivers opportunity. Retailers and suppliers across the board need to avail themselves of what is happening in the industry, how others are thinking and what ini9a9ves are in place or are being considered to help them serve their own customers beJer and more profitably.” Jim McCarthy, Chief ExecuJve, Poundland Ltd “As the European market is of such importance to us, we find ESM the perfect plaeorm from which to communicate our private label offerings and solu9ons to buyers within the supermarket industry. Indeed, we have adver9sed very successfully thus far and con9nue to do so.” Shervin Zade, Chief ExecuJve, U.S. Nonwovens CorporaJon ESM RETAILER COMMENTS & ENDORSEMENTS
- 8. RATE CARD { ESM Website Banner advert on website n 1 month €2,500 n 2 months €3,500 n 3 months €4,500 { ESM Mobile App ESM Newsleber } Editorial on newsle_er (image incorporated) €895