**This presentation seamlessly blends comprehensive market research with a tailored communication strategy, designed to achieve your specific objectives.** **It begins with a deep dive into your unique needs, exploring your target audience, competitors, and the ever-evolving social media landscape.** **From there, we'll uncover the content pillars that will resonate most powerfully with your audience, carefully considering their pain points and crafting messaging that speaks directly to each buyer persona.** **We'll then explore strategies for effectively communicating these messages across a variety of social media platforms, ensuring maximum reach and engagement.** **The result is a presentation that not only captures the full scope of market research, but also translates those insights into a clear and actionable roadmap for social media success.**

1. UAE Market
ESLSCA
University
Prepared by; Omar Abdraboo

2. ESLSCA University is a prominent
business school in Egypt,
established in 2002 as the first
branch of a European university
in the country. It boasts a
network of four campuses across
Egypt, strategically located in
Cairo, Giza, Alexandria, and
Heliopolis.
Our uNIVERSITY

3. Map
Eslsca has branches in:
● Egypt
● France
● Spain
● Portugal
● Colombia

4. COMPETITORS
In UAE

5. universities in UAE “Focus on business education”
01 02 03
American University of Dubai (AUD): AUD's School of Business
Administration features AACSB accreditation and offers bachelor's
and master's programs in various business fields.
02 Sharjah University: Founded by American entrepreneurs, Sharjah
University's College of Business and Administration emphasizes
practical learning and entrepreneurial spirit.
03 Zayed University: Zayed University's College of Business offers
undergraduate and postgraduate programs with a focus on
innovation and global awareness.

6. 01 American University of
Dubai

7. The American University in Dubai
is a private for-profit university in
Dubai, United Arab Emirates. It
was founded in 1995 and serves
UAE nationals and international
students with an American-style
education. AUD is accredited by
the Southern Association of
Colleges and Schools and the
UAE Ministry of Education.
American uni of dubai

8. 1. Accreditation: AACSB, Southern Association of Colleges and Schools and the UAE Ministry of Education Accreditation
2. Undergrad Programs : Accounting, Finance, Marketing, Management, International Business, IT, Engineering, Art and
Entrepreneurship.
3. MBA: Architecture, Biology, Business Administration, Civil Engineering, Communication and Information.
4. Ranking: The MBA program at the AUD School of Business has been ranked #1 in the UAE by the QS World University
Rankings
5. Collaborations: The university has a range of international collaborations, including the International Progression Path
in collaboration with Manchester Metropolitan University, which provides students with the opportunity to study in the UK
6. Cost for Internationals: (AUD) charges different tuition fees for local and international students. For the academic year
2022-2023, the tuition fees for undergraduate programs for international students are a minimum of 20,000 USD per
year, which includes tuition, accommodation, and other living expenses. For the MBA program, the tuition fees are AED
4,410 per credit.
7. Cost for Locals: the tuition fees for undergraduate programs for local students are AED 48,510 per semester for 12 to 16
credit hours, and AED 3,255 for tuition overload (over 16 credit hours).
AUD

9. 02 Sharjah University

10. The University of Sharjah is an
Emirati private national
university located in University
City, Sharjah, UAE. It was
established in October 1997 by its
founder the ruler of Sharjah
Sheikh Dr. Sultan bin Muhammad
Al-Qasimi. Known for its strong
focus on Islamic values and
culture, while also providing a
modern and international
education.
Sharjah University

11. 1. Accreditation: AACSB, Commission for Academic Accreditation of the Ministry of Education, The University of Sharjah's
computing and informatics programs are accredited by both ABET (Accreditation Board for Engineering and Technology)
and the Ministry of Higher Education. The university's medicine programs are also accredited by the CAA in the United
Arab Emirates
2. Undergrad Programs : Engineering, Law, Architecture, Science, Medicine, Pharmacy, Nursing, Engineering, Art,
Business Administration (COBA), IT and Social Sciences.
3. MBA: Health Care Management, Islamic Finance and Executive MBA
4. Ranking: (COBA) is ranked #201-250 in the Full-time MBA Rankings
5. Collaborations: Massachusetts Institute of Technology, Harvard Medical School, Gottingen University, Desert Research
Institute, Sharjah Electricity and Water Dubai Electricity and Water Authority, etc..
6. Cost for Internationals: For undergraduate programs, the tuition fees generally range from approximately AED 30,000
to AED 70,000 per academic year.
7. Cost for Locals: The undergraduate tuition fees for the University of Sharjah are approximately from AED 9,000 to AED
18,000 per academic year for undergraduate programs, and AED 4,000 Per credit hour for MBA.
Sharjah University

12. 03 Zayed uNIVERSITY

13. Zayed University is a public
university based in the United
Arab Emirates. It was established
in 1998. It is one of the three
government-sponsored higher
education institutions in the
United Arab Emirates. It is named
in honor of Sheikh Zayed bin
Sultan Al Nahyan, the country's
first president. It is in Dubai and
Abu Dhabi.
ZAYED University

14. 1. Accreditation: MSCHE, ACEJMC , NASAD, AASCB in MBA
2. Undergrad Programs :Business, Humanities and Social Sciences, Arts and Creative Enterprises, Communication and
Media Sciences, Technological Innovation, Interdisciplinary Studies and Natural and Health Sciences
3. MBA: EMBA, MBA ,MFIN
4. Ranking: It was ranked 121-130 in the 2023 edition of this ranking for universities in emerging economies.
5. Collaborations: University of Wollongong in Dubai (UOWD)
University of California, Berkeley, Durham University, Imperial College London, University of Melbourne, etc..
6. Cost for Internationals: Tuition fees for undergraduate programs range from AED 65,000 to AED 85,000 per year.
The Executive MBA program has a total tuition fee of AED 275,000, while the Master of Finance program costs AED
170,000. International students pay the full tuition fee listed for each program.
7. Cost for Locals: Generally, UAE citizens and GCC nationals receive discounted tuition fees compared to international
students. The exact discount amount depends on the program and may vary.
Here are some approximate cost examples to give you a better idea:
Local undergraduate student in a humanities program: AED 65,000/year tuition + AED 5,000/month living expenses = AED 95,000/year
(approximately USD 25,700).
International MBA student: AED 275,000 total tuition + AED 8,000/month living expenses = AED 435,000 (approximately USD 118,000).
Zayed University

15. SALES
FUNNEL

16. Sales funnel
AWARENESS
DECISION
purchase
INTEREST
Make potential students aware of the
ESLSCA University MBA program.
Convert interested students into actual
enrollments.
Generate interest and curiosity in the
MBA program.
Help potential students make an informed decision
to choose ESLSCA's MBA program.

17. ● Digital marketing: Social media campaigns, search engine optimization, gdn advertising.
● Public relations: Press releases, events, guest lectures.
● Partnerships: Collaborating with industry organizations, alumni networks, other universities.
● Online resources: Informative website content, downloadable brochures, webinars.
AWARENESS
● European heritage, practical learning, niche programs such as fintech, etc.
● Case studies and alumni testimonials showcasing program benefits and career outcomes.
● Engaging social media content, blog posts, and videos.
Interest

18. ● Providing detailed program information on the website and brochures.
● Hosting Q&A sessions with faculty and current students.
● Offering scholarships and financial aid options.
● Personalizing communication based on students' interests and needs.
● Addressing common concerns and providing clear enrollment criteria.
Decision
● Streamlining the application process and making it user-friendly.
● Providing application deadlines and clear instructions.
● Offering application fee waivers or discounts.
● Following up with interested students promptly and addressing any doubts.
● Showcasing program value through cost-benefit analysis and potential ROI.
Purchase

19. BUYER
PERSONA
“For MBA”

20. Demographics: International professional, significant
regional experience, diverse cultural background.
Pain Points:
● Stuck at a career plateau, yearning for the leadership
and strategic skills to reach the C-suite.
● Lacking the broader business knowledge and executive
presence to navigate complex organizational
landscapes.
● Limited network of senior leaders and mentors who can
guide their executive ambitions.
● Feeling outpaced by the evolving business landscape
and needing to update their skillset for future success.
fIRST pERSONA
aHMED 30YO

21. Demographics: UAE national or expatriate, diverse industry
experience, entrepreneurial spirit.
Pain Points:
● Lacking the comprehensive business knowledge and
leadership skills to translate their vision into a thriving
enterprise.
● Struggling to secure funding and build a network of
investors and supporters who believe in their disruptive
ideas.
● Feeling confined by traditional corporate structures,
yearning to build their own legacy through innovative
ventures.
● Questioning how to balance financial success with
positive social and environmental impact.
sECOND pERSONA
aHMED 35YO

22. tHIRD pERSONA
aHMED 42YO
Demographics: International professional, significant
regional experience, diverse cultural background.
Pain Points:
● Lacking the market analysis and strategic skills to
navigate the complexities of the global business
landscape.
● Craving connections with international business
leaders and experts who understand the nuances of the
Middle Eastern market.
● Feeling stuck in a regional role, yearning to broaden
their horizons and secure global leadership
opportunities.

23. Accreditation
European
Heritage and
Accreditation
Adaptability
Adaptability and
Continuous
Improvement
Employability
Focus on
Employability and
Practical Learning
What SetS us apart

24. European Heritage and Accreditation
AACSB accreditation: Holding the prestigious AACSB accreditation for the Business School is a sign
for a commitment to high-quality education, relevant curriculum, and qualified faculty. This sets
ESLSCA apart from many universities in the UAE.
European education: The association with a European university offers advantages like international
collaborations, diverse faculty backgrounds, and a potentially different approach compared to purely
American or regional institutions.

25. Employability and Practical Learning
Industry partnerships and internships: Integrating internships and industry collaborations into the
curriculum prepares graduates for the real world and strengthens their professional networks. This
focus on employability is crucial in any competitive job market.
Skill-based learning: ESLSCA emphasizes practical skills alongside theoretical knowledge, ensuring
graduates are equipped with the necessary tools to succeed in their chosen careers. This
differentiates it from universities that rely solely on textbook-based learning.

26. Niche offerings: ESLSCA can stand out by offering unique programs catering to specific industry
needs or emerging fields like data science or AI or our very specific major here in Egypt FINTECH.
This allows us to attract students seeking specialized knowledge and career options not readily
available elsewhere.
Entrepreneurial spirit: Encouraging an entrepreneurial mindset and offering relevant programs or
support services can attract students who want to create their own businesses or pursue innovative
ventures.
Specialized Programs and Innovation

27. Adaptability and Continuous Improvement
Staying relevant: Understanding and adapting to evolving market trends and industry demands is
crucial. We can distinguish ourselves by continuously updating our curriculum and programs to
ensure they remain relevant in the changing job landscape.
Openness to feedback: Seeking student and industry feedback and incorporating it into program
development demonstrates a commitment to continuous improvement and ensuring the educational
experience stays in line with current needs.

28. conclusion
TO JOIN THE
UAE MARKET
● Identify our niche and differentiators
● Develop a competitive value proposition
● Craft a strategic entry point
● Marketing and branding
● Always being ready for challenges
● Highlighting faculty expertise
● Offer scholarships and financial aid

29. THANK YOU