Experiments at Eskimi. Presentation for Product Management Meetup Vilnius, 2015

1. Aurelija Pavilionyte Product Manager
EXPERIMENTS

2. MULTIPLATFORM SOCIAL NETWORK
Mobile, Desktop, Android, Blackberry, J2ME
19 MILLION USERS
Nigeria, Ghana, Kenya, Vietnam, Indonesia
NG
WHAT IS ESKIMI

3. 33
WHY EXPERIMENT

4. 44
TIME FOR EXPERIMENTS

5. 5
Business
Target
PAGEVIEWS
ADS REVENUE
MESSAGES SENT
RETENTION
TIME SPENT
PHOTOS UPLOADED
BRAIN POWER

6. 66
TAGME GAME NEW WEB DESIGN REDESIGNED HOME PAGE
SOLVING OUR PROBLEMS

7. SOMETIMES YOU WIN SOMETIMES YOU LEARN

8. 88
THE BIGGEST PROBLEM

9. 99
30%
INCREASE
SOLVING USER PROBLEMS

10. FIND AND SOLVE THE BIGGEST PROBLEM FIRST

11. 1111
GENERATE IDEA RUN SMALL, FAST
TEST
IMPROVE
FUNCTIONALITY
VALIDATE IMPACT DEVELOP MAIN
FUNCTIONALITY
KEEP IT RUNNING
AND CELEBRATE
EXPERIMENT PROCESS

12. 1212
ENGAGEMENT
CONTINUITY
PAGE VIEWS
IMPACTED USERS
Ŏ
SUCCESS
METRICS
METRICS

13. OLD GAME FUNCTION
Reduce buttons from 6 to 2
Might increase by 500%
Small test done in one day
EXAMPLE 1

14. NEW GAME FUNCTION
Easy concept game idea
Might spread viral
Test with basic functionality
EXAMPLE 2
Add more functionality
Improve functionality

15. 1515
3
4
5
1
6
2
NOT WORKING…
WORKS!
RUNNING EXPERIMENTS

16. 1616
SOLVE USER
PROBLEMS
Ʊ
RUN SMALL TEST
FIRST
LEARN FROM FAILED
EXPERIMENTS
MOST IMPORTANT
PROBLEM FIRST COMPANY GOALS
LESSONS LEARNED

17. 17
! ✉aurelija@eskimi.com
@aurepavi
THANK YOU!