Uploaded byAmandeep Midha
Ernit Product Introduction
This document introduces ERNIT, the world's first smart piggy bank. It discusses ERNIT's goal of teaching children the value of money through a connected piggy bank and app. The app and piggy bank work together to teach financial lessons appropriate for different age groups from 4-15 years old. ERNIT sees the opportunity to partner with technology companies to further develop its IoT, security, connectivity, and data protection capabilities to create a learnable, secure, and API-enabled platform. It calls for collaboration in areas like messaging protocols, efficient data transfer, security chips, and child data protection to realize its technology vision.
Ernit Product Introduction
- 1. Product Introduction &IoT Roadmap Amandeep Midha (CTO, ERNIT ApS)
- 2. The world’s first smartpiggy bank
- 3. THE BEGINNING Spend morethan they own Survey from rent.com of all children have a low understanding of the value of things 30% Survey from Danske Bank Experts
- 4. FIELD STUDY “Thiswill help me save – and my parents can help too!” 8 year old Peter
- 5. “It's boring justto save money. This is something different. Now I can see how much I have with just one push of a button.” 9 year old Sandra
- 6. SOLUTION App + PiggyBank Convenient & ConnectedTouching Digital Money
- 7. THE EDUCATION BEHINDTHE DESIGN “ERNIT is a fantastic idea. I work with families who really need this.” Child psychologist and PhD Christine Steerman with over 30 years of experience in family counseling. “ERNIT uses all the children’s senses to teach them about money. An essential part in teaching.” Elementary school teacher and children’s books author Dorte Sofie Mørk Emus Financial visualization Children’s economy writer Communication expert Certified Coach Kids game developer Gamification expert Søren Nielsen Mads Tagel
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- 9. 4-6 year Big versussmall Goal. Learn how amounts affect progress. Visual show goals getting filled. Learn where the money goes. + “4 year old children recognizee on average 100 brands” Martin Lindstrøm, Brandwashed
- 10. 7-9 year The conceptof numbers. We introduce chores and allowance. They are old enough to start earning own money within the family. ALLOWANCE 7 year old children’s brand preferences will last a lifetime Nickelodeon study + + + =+ GOAL CHORES TIME
- 11. 10-12 year We introducea consumer card. It’s a more direct link to the bank. “Happy children create retention in a bank.” Professor Lars Krull, Aalborg University CHOICES+ ALLOWANCE CHORES TIME = GOAL+
- 12. 13-15 year We introducea debit card. They can take more control of how they spend money on a daily basis. “53% of all grown ups use brands from their childhood” SIS International Research OVERVIEW BUDGET JOB
- 13. i LIFETIME VALUE Piggy Bank SavingsAccount 4-6 year ERNIT app 7-9 year 10-12 year 13-15 year ERNIT app i Piggy Bank Savings Account Savings Account ERNIT app Savings Account ERNIT app Consumer Card Debit Card
- 14. AS TECHNOLOGY PARTNERYOU WILL GET ERNIT Piggy Bank ERNIT App Bank Integration Exclusivity IoT Sensor Specific Data ERNIT Partner
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- 17. COMMUNITY NEEDS Tactile Retention Online-acquiring e-Wallets P2P-lending Online-lending Online-remittances Accounting CharityDonations KYC Compliance AML Compliance
- 18. Server API account creation parent/patroninvitations invitation accept adding/removing/editing a child adding/removing/editing goals assigning money to specific goals cashing out goals status inquiry for all data objects linking/unlinking piggy banks to children status/activity inquiry for the piggy banks Sandbox available at https://developers.ernit.com
- 19. PIG API Get pairedbank card balance Check & Get firmware updates Behavioral Insights Notifications from other Channels Goals & Gaming Notifications
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- 22. ERNIT Technology Vision2017 1. Containerized 2. Secure 3. APIfied 4. Learnable “Everyday Use, Family’s Financial Tactile Gadget” Read More: https://www.linkedin.com/pulse/ernit-technology-vision-2017-amandeep-midha
- 23. Call for Action- Challenge Areas 1. Messaging Oriented Middleware Development : MQTT / STOMP /AMQP / New Protocol ? 2. Battery Efficient Data Transfer between MoM and IoT 3. Security in Hardware: A TLS enabled Chip ? 4. New Connectivity Slot: A Pig with SIM slot ? ( 802.11a,b,g,n) 5. Child Data Protection ( GDPR in EU & COPPA in US ) - IoT dedicated Data Center
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