Mark Sutton - Ignite - Alleviating Povertystrutman
This document discusses major strategies for addressing poverty: economic growth, redistribution, massive foreign aid, and population control. It argues that an integrated approach is needed, using market principles and focusing efforts at the local level. Economic growth alone may not alleviate poverty, and redistribution faces challenges. Foreign aid can have unintended consequences, and population control raises cultural and human rights issues. An integrated approach considering all factors is most likely to effectively reduce poverty on a sustainable basis.
This document summarizes a presentation on trends in technical services for cataloging and metadata librarians. It discusses how the role of catalogers is expanding beyond bibliographic description to include tasks like metadata application, data sharing, and standard development. The document also covers transitions in the field, such as moving from AACR2 to RDA rules and the potential role of linked data. Challenges discussed include implementing RDA, training staff, and maintaining shared catalogs as new approaches are developed.
This document discusses how social networking services (SNSs) like Twitter and Facebook can be used positively in school libraries. It provides examples of how SNSs are currently being used by teachers and in classrooms. The main question addressed is how SNSs can positively impact school libraries. Potential uses for SNSs by librarians and for libraries are presented in two categories: 1) SNSs for librarians, focusing on professional development; and 2) SNSs for libraries, focusing on connecting with and engaging patrons. Specific strategies, tools, and steps for implementing SNSs in libraries are outlined. The document concludes with discussion questions and a list of references for further information.
Businesses seeking data center colocation space should expect significantly higher prices through 2008 due to high demand and limited supply. Markets like Chicago, New York, and San Francisco have seen prices triple over three years to as much as $120 per square foot. Alternatives like secondary cities or longer contracts may help avoid compromising on quality for space.
This document is an assignment submitted by Yasmin Hussain, a student in the MBA Ad program at Symbiosis Institute of Media and Communication in Pune, India in 2013. The assignment answers a question about how advertising affects brand development, using the example of Royal Enfield motorcycles. It describes two advertising campaigns Royal Enfield conducted - the "Handcrafted from Chennai" campaign promoting its origins in Chennai, and the "Leave Home" campaign promoting its Thunderbird series. It discusses how these campaigns helped establish Royal Enfield as a cult brand, especially in Punjab, through creative ads, events, and online communities.
Mark Sutton - Ignite - Alleviating Povertystrutman
This document discusses major strategies for addressing poverty: economic growth, redistribution, massive foreign aid, and population control. It argues that an integrated approach is needed, using market principles and focusing efforts at the local level. Economic growth alone may not alleviate poverty, and redistribution faces challenges. Foreign aid can have unintended consequences, and population control raises cultural and human rights issues. An integrated approach considering all factors is most likely to effectively reduce poverty on a sustainable basis.
This document summarizes a presentation on trends in technical services for cataloging and metadata librarians. It discusses how the role of catalogers is expanding beyond bibliographic description to include tasks like metadata application, data sharing, and standard development. The document also covers transitions in the field, such as moving from AACR2 to RDA rules and the potential role of linked data. Challenges discussed include implementing RDA, training staff, and maintaining shared catalogs as new approaches are developed.
This document discusses how social networking services (SNSs) like Twitter and Facebook can be used positively in school libraries. It provides examples of how SNSs are currently being used by teachers and in classrooms. The main question addressed is how SNSs can positively impact school libraries. Potential uses for SNSs by librarians and for libraries are presented in two categories: 1) SNSs for librarians, focusing on professional development; and 2) SNSs for libraries, focusing on connecting with and engaging patrons. Specific strategies, tools, and steps for implementing SNSs in libraries are outlined. The document concludes with discussion questions and a list of references for further information.
Businesses seeking data center colocation space should expect significantly higher prices through 2008 due to high demand and limited supply. Markets like Chicago, New York, and San Francisco have seen prices triple over three years to as much as $120 per square foot. Alternatives like secondary cities or longer contracts may help avoid compromising on quality for space.
This document is an assignment submitted by Yasmin Hussain, a student in the MBA Ad program at Symbiosis Institute of Media and Communication in Pune, India in 2013. The assignment answers a question about how advertising affects brand development, using the example of Royal Enfield motorcycles. It describes two advertising campaigns Royal Enfield conducted - the "Handcrafted from Chennai" campaign promoting its origins in Chennai, and the "Leave Home" campaign promoting its Thunderbird series. It discusses how these campaigns helped establish Royal Enfield as a cult brand, especially in Punjab, through creative ads, events, and online communities.
McLuhan was a media theorist who believed that media are extensions of human senses and faculties. His most famous work explored how the characteristics of different media shape society. Technological determinism asserts that a society's technology drives cultural and social changes. The movie Inception depicts dreams as extensions of the subconscious mind. Advanced technology allows people to share and explore dreams on deeper levels. Totems help distinguish reality from dreams, while projections are extensions of the subconscious that respond violently if threatened. The film shows how technology can be used to overcome limitations like death but may also risk becoming trapped in endless dreams.
The students in an LS 566 Metadata class were asked to index a collection of six images from the 1992 University of Alabama Crimson Tide football season. The class chose a modified Dublin Core metadata schema containing 15 elements to describe the images. Students worked in groups to define the elements and map them to the images. They used Omeka software to extract image text and connect files to element fields. The indexing process took longer than expected due to a tornado that damaged the university.
Deep metaphors are basic frames or orientations we have towards the world that form the foundation for brand stories and product concepts. Effective marketing campaigns have utilized deep metaphors, such as Coca-Cola's "I'd Like to Teach the World to Sing" which brings people together, and Michelin tire ads invoking the safety of Noah's Ark. Loyalty becomes fragile when the two-way street of a brand consistently meeting consumer needs becomes a one-way relationship.
Mobile forensics is a branch of digital forensics that recovers evidence from mobile phones. It is important because mobile phones are ubiquitous and can contain evidence of crimes. Mobile forensics follows steps including preservation of the device, acquisition of data, examination of data, analysis of findings, and reporting results. It is challenging due to various device types and conditions, but techniques like isolating devices and using forensic software can extract hidden or encrypted data for investigations.
The document discusses two models of brand identity - Aaker's Brand Identity Model and Kapferer's Brand Identity Prism.
Aaker's model views brand identity through four perspectives - as a product, organization, person, and symbol. Kapferer's prism has six elements that make up brand identity - physique, personality, culture, self-image, reflection, and relationship. Both models are explained using Pizza Hut as an example brand. The key aspects of Pizza Hut's brand identity discussed are its menu, customer service, values, and positioning as an affordable and welcoming place for making memories.
McLuhan was a media theorist who believed that media are extensions of human senses and faculties. His most famous work explored how the characteristics of different media shape society. Technological determinism asserts that a society's technology drives cultural and social changes. The movie Inception depicts dreams as extensions of the subconscious mind. Advanced technology allows people to share and explore dreams on deeper levels. Totems help distinguish reality from dreams, while projections are extensions of the subconscious that respond violently if threatened. The film shows how technology can be used to overcome limitations like death but may also risk becoming trapped in endless dreams.
The students in an LS 566 Metadata class were asked to index a collection of six images from the 1992 University of Alabama Crimson Tide football season. The class chose a modified Dublin Core metadata schema containing 15 elements to describe the images. Students worked in groups to define the elements and map them to the images. They used Omeka software to extract image text and connect files to element fields. The indexing process took longer than expected due to a tornado that damaged the university.
Deep metaphors are basic frames or orientations we have towards the world that form the foundation for brand stories and product concepts. Effective marketing campaigns have utilized deep metaphors, such as Coca-Cola's "I'd Like to Teach the World to Sing" which brings people together, and Michelin tire ads invoking the safety of Noah's Ark. Loyalty becomes fragile when the two-way street of a brand consistently meeting consumer needs becomes a one-way relationship.
Mobile forensics is a branch of digital forensics that recovers evidence from mobile phones. It is important because mobile phones are ubiquitous and can contain evidence of crimes. Mobile forensics follows steps including preservation of the device, acquisition of data, examination of data, analysis of findings, and reporting results. It is challenging due to various device types and conditions, but techniques like isolating devices and using forensic software can extract hidden or encrypted data for investigations.
The document discusses two models of brand identity - Aaker's Brand Identity Model and Kapferer's Brand Identity Prism.
Aaker's model views brand identity through four perspectives - as a product, organization, person, and symbol. Kapferer's prism has six elements that make up brand identity - physique, personality, culture, self-image, reflection, and relationship. Both models are explained using Pizza Hut as an example brand. The key aspects of Pizza Hut's brand identity discussed are its menu, customer service, values, and positioning as an affordable and welcoming place for making memories.