Equity Bank Ltd implemented an innovative strategy in 1994 that transformed the bank. Before 1994, Equity Bank had few customers and low deposits, loans, and profits. Dr. James Mwangi, CEO and Managing Director of Equity Bank Ltd, presented on the bank's innovative strategy and its dramatic positive impact. The strategy increased customer numbers and deposits, loans and advances, and profits for the bank from 1994 to 2008 through innovative products and services that better served customers.