Equal Approach is a specialist diversity and inclusion company that has operated for 10 years. It provides recruitment and consulting services focused on attracting, recruiting, retaining, and promoting diverse talent. Equal Approach works with clients in various industries and has experience working with government departments. It offers a range of diversity and inclusion solutions including inclusive recruitment, consultancy, and training. Equal Approach prides itself on its expertise and recognition in the field of diversity and inclusion.

1. The
Diversity
&
Inclusion
Solutions
Provider

2. Who We Are
Equal Approach is proud to do things differently,
and will make diversity and inclusion a commercially
successful reality for our candidates and clients.
History
Ten years ago, CEO and founder Dawn Milman-Hurst
left a well-respected career within HR, where she worked
for a number of international organisations, to pursue her
passion for diversity and inclusion, and as a result she
created Equal Approach.
About Us
Equal Approach has been operating as a specialist
provider of diversity and inclusion solutions for the last
10 years, with a specific focus upon inclusive recruitment
and diversity consultancy services, surrounding the
attraction, recruitment, retention, recognition and promotion
of diverse talent.
Our credibility in the diversity and inclusion arena is
evidenced through the wide recognition we have
received in terms of the accreditations we hold and the
awards we have been recognised by, both in the UK
and European arenas. Equal Approach is a renowned
thought leader within the diversity and inclusion space,
frequently being published in national newspapers and
HR/recruitment magazines, offered regular public speaking
opportunities and being invited to contribute to a range of
government committees, on topics such as returnships,
retention and disability confidence.
Our Clients
Equal Approach work with a variety of organisations
within Banking & Finance, Blue Light Services, Education,
Retail, Professional Services and Welfare & Skills. Our
client portfolio includes: EY, Eversheds, Lloyds Banking
Group, Learndirect and Remploy.
We also have vast experience within the public sector,
having been an approved supplier on the Cabinet
Office framework since 2009, to provide diverse talent
and consultancy services to over 2,000 government
departments, bodies and NDPBs.
Accreditations and Campaigns
Award Recognition
Our Partnerships &
Memberships

3. www.equalapproach.com
What We Do
Our solutions are all based on 10 years of experience,
and are delivered by the highest qualified and experienced
practitioners, giving you assurance of appropriate, up to
date advice, which in turn is converted into practical and
workable initiatives for introduction within your organisation.
We have devised a diversity and inclusion solutions
range, which encompasses the diversity lifecycle and
ensures that diversity and inclusion are embedded into
each stage of an employee’s journey throughout an
organisation. Our services span from the attraction and
recruitment of diverse talent, through to retention,
progression and exit.
We work alongside our clients to tailor our diversity
and inclusion solutions to fit their organisations’ specific
individual requirements, in order to ensure that we can
support them to achieve their objectives.
Diversity and Inclusion Solutions Range
Inclusive Recruitment Assessment, Selection and
Development Events
Diversity Consultancy Diversity and Inclusion
Training
F U L L Y M A N A G E D S E R V I C E
F U L L Y M A N A G E D S E R V I C E
FULLYMANAGEDSERVICE
FULLYMANAGEDSERVICE

4. Inclusive Recruitment
Equal Approach recruit for a wide variety of clients from
across the private, public and third sectors. We recruit
for mid to senior level vacancies covering areas within:
Banking, Finance, Professional Services, Welfare to
Work & Skills, Housing, Criminal Justice, Clinical
Engineering, IT, Retail, Technology and Utilities.
Our unique focus and commitment to diversity and
inclusion, has led to the development of our inclusive
recruitment process, whereby we remove barriers for
candidates with difference, in order to ensure that the
recruitment process is inclusive.
The value of an ‘inclusive recruitment process’ is that it
creates a level playing field for candidates who may have
been overlooked in traditional recruitment processes due
to their barriers, and it allows us to recruit from a much
wider talent pool, ensuring that we’re able to attract a
diverse range of candidates for each vacancy.
Our inclusive recruitment process has been audited by a
number of organisations to achieve the accreditations that
we hold, and we’re adept in supporting candidates with
reasonable adjustments in all stages of the process. Our
inclusive recruitment process has also been recognised
by a number of awards.
Our Inclusive Recruitment Solutions
• Contingency Recruitment
• Retained Search
• Executive Search
• Project/Volume Recruitment
• Provision of Diverse Talent Pools
• Flexible Resourcing Model
• Career Transition/Outplacement
• HR Administration and DBS (CRB) Agency
Diverse Candidate Attraction Strategy
Over the past decade Equal Approach has developed a
unique diverse candidate attraction strategy in order to
attract candidates from the widest possible talent pools.
This includes our wide range of diversity partnerships,
and our recently launched Veterans project, in which
we support ex-service personnel into mid to senior
roles within the corporate environment, as part of our
commitment to the Armed Forces Corporate Covenant.
Case Study
Equal Approach is a recruitment supplier
to a national organisation whose aim is
be an exemplar employer of disabled
people. Our recruitment contract with
this national organisation is based on the
provision of diverse talent, and we are
targeted to ensure a fair representation
of candidates with difference, with a
specific focus on disability.
¹ shortlisted for interview by Equal Approach in 2014, for this national client.
92.9%
of candidates¹
were diverse²
27.1%
of candidates¹
disclosed a
disability
² as defined by the 2010 Equality Act.

5. www.equalapproach.com
Client Testimonials
“Having worked with Equal Approach over a number of
years, I have been impressed by their innovative and
progressive approach to recruiting and retaining diverse
talent, covering areas from attracting talent to cultural
change. They were one of the first to recognise a business
opportunity in an area that traditional recruiters often
didn’t understand, let alone have the capacity or desire
to tackle.
The Equal Approach team show an understanding of the
complexities of recruiting and retaining diverse teams,
and have helped transform this from what had traditionally
been a ‘doing the right thing’ initiative, to a business critical
imperative.”
- Paul Scantlebury
Senior Recruitment Manager - UK and Ireland, EY
“Equal Approach is a critical supplier to our Welfare to
Work Business where the quality and speed of recruitment
has a massive impact on our effectiveness, competitiveness
and commerciality. As a rapidly expanding business
working with responsive suppliers is critical. In this regard,
Equal Approach has been outstanding in developing
solutions, which meet our business needs, rapidly
responding to feedback and enhancing delivery and
services in order to accelerate and improve processes,
and enhance our business delivery.”
- Beth Carruthers, CEO, Remploy
“As a global law firm, employing candidates from diverse
backgrounds to work at Eversheds is a key priority. We
have worked with Equal Approach to attract and recruit
candidates from many different backgrounds and have
found that their dedicated focus on diversity ensures that
both candidates and organisations working with them,
have a partner who understands that recruitment in this
arena requires a different approach. Equal Approach has
placed and introduced a number of first class individuals
from diverse backgrounds with us and we look forward to
continuing to work with them in the future.”
- Mardi Smouha,
Resourcing Advisor - Partner Recruitment and
Global Operations, Eversheds
“As a wheelchair user I’m used to the barriers that
disabled people can face when looking for a new role, so
I was really impressed that Equal Approach removed the
majority of those barriers for me.
Equal Approach proactively managed with the employer
the fact that I am a wheelchair user and supported us
both throughout the process. It was great to be involved
with an organisation that actually delivers on their
principles. I would have no hesitation in endorsing Equal
Approach.”
- Brendon F, Candidate
“As a gay man with a disability, I found Equal Approach to
be understanding and considerate. I would say they’re;
efficient, responsive, friendly, honest, and thorough, with
a genuine understanding of diversity, for them it isn’t just
a buzz word. It’s a 6 star recruitment service.”
- Anthony G, Candidate
Candidate Testimonials
“I would recommend both individuals and employers to
use Equal Approach for all recruitment needs. The service
I received was excellent, they listened and understood
exactly what I was looking for in the market and I was
placed perfectly in my dream role.”
- Reena B, Candidate
88.8%
of candidates³
rated Equal
Approach's service
'Excellent' or
'Very Good'
³surveyed for
a national
client in 2014.
Case Study

6. Assessment, Selection & Development Events
We are experienced in running both large and
small scale assessment, selection and development
events, and we can tailor events to meet your
organisation's objectives.
We have a pool of qualified and experienced assessors
and facilitators who will work closely with you to design
the appropriate event to achieve the outcomes you
require, using a wide variety of valid and reliable
exercises and techniques that we have developed over
the past 10 years.
All events will comply with current legislation, be
non-discriminatory and produce a variety of exercises
for candidates to demonstrate key skills, experience and
behaviours in a business and strategy focused way. We
use a variety of skills assessments and psychological
tools to support the decision making process in these
events. The most appropriate tools can be discussed at
consultation stage.
Assessment Events
Assessment events are useful tools to identify the best
candidates in many recruitment situations. Typically used
for management or client facing roles, the assessment
exercises are usually held throughout the course of a
day and allow potential employers to test candidates’
performances under varying conditions.
Selection Events
Selection events can be especially useful as criteria for a
redundancy selection exercise or as a re-organisational
tool to identify key skills and efficiencies of team
members.
Development Events
Development events are similar to assessment events,
as they enable organisations to increase performance by
gaining a full understanding of the skills and experience
of their existing team members. Development events
can help to identify employees’ gaps and can identify
development and training needs. They can also pinpoint
areas of an organisation which are in need of strengthening.
Psychometric Assessments
We have access to all major psychometric assessments,
including: Saville and Holdsworth, Myers Briggs, Thomas
International, OAD and many others. This is an add-on
service to any recruitment or assessment process.
Case Study
Development Events (June 2014)
Equal Approach conducted a series of development events for a client in June 2014 in order to assess candidates’
effectiveness in various roles.
65 Candidates • Each of the exercises were conducted by two assessors, which included a
technical assessor and a behavioural/psychological assessor
9 Development Events • Information from the sessions was collated and both written and verbal feedback
was provided to every candidate on areas for development
3 Different Locations • Within 1 week of the event, all candidates were provided with:
Newcastle, Leicester & Bristol - Face to face feedback from an assessor & senior manager from the client
- Clearly defined KPIs and objectives
- A detailed personal development plan
The client also engaged us to conduct a similar series of development events in January 2015 to support strategic
changes in their employees’ job roles.
2 Week Timeframe

7. www.equalapproach.com
Diversity Consultancy
It is widely recognised that a genuine focus around
diversity can have many benefits, including: increased
bottom line performance, greater market share,
competitive advantage, increased success when
bidding and tendering, as well as the inclusive culture
diversity creates within an organisation.
Our bespoke diversity consultancy services are tailored
to support organisations to achieve their objectives
surrounding the attraction, recruitment, retention,
recognition and promotion of diverse talent.
Equal Approach has pioneered a diversity lifecycle tool
for almost a decade, which considers all aspects of
the employee lifecycle. Behind this lifecycle are over 300
tools which can support an organisation on its diversity
and inclusion journey, removing the fear of such a
programme.
Examples of tools include:
• Recruitment Strategy Audit
• Provision of Diversity Professionals
• Exit Interviews
Client Testimonial
“Equal Approach worked hard to research and understand
our organisation in order to ensure that what they
delivered for us was relevant and applicable. Dawn has
a depth of knowledge around her specialist area, married
with a very pragmatic and down to earth style which
helps her to ensure that solutions proposed are feasible
and practical. Dawn has a lovely sense of humour and
builds relationships well, which makes her a real pleasure
to work with.” - Rose Bevan,
Learning & Development Manager,
Taylor and Francis
Diversity and Inclusion Training
Our attitude to all learning is that this should not simply
be classroom based. Research is proving daily this
is not the most effective method for embedding
behavioural change or enhancing learning.
Our programmes combine a range of techniques from
some classroom knowledge exchange, but then followed up
with specific “do-it” objectives (in line with the organisation)
to be achieved by each individual, received via text or
email, with reminders and probes to support this activity.
Examples of our training courses include:
• The Business Case for Diversity
• Inclusive Recruitment Masterclass
• Unconscious Bias
• Inclusive Leadership
• Diverse Talent Management
• Cultivating Emotional Intelligence
• Disability Confidence
• Writing Inclusive Job Advertisements
and Descriptions
• Dignity at Work
All of our training courses can be tailored to suit your
organisation's specific requirements, and we have the
knowledge and experience to deliver training on a wide
variety of topics surrounding diversity and inclusion.
We are also able to offer alternative delivery options,
including: external training days; round table seminars;
or for larger training requirements, we are able to offer a
'train the trainer' option.
Client Testimonial
“Equal Approach delivered an Unconscious Bias training
course for us in 2014 and my colleagues and I thought
the course was excellent! The contact I had with Equal
Approach prior to the course was efficient and ensured
that the course met our needs.
I would highly recommend this course to anyone who would
like to learn more about unconscious bias. I look forward
to taking on further courses with the organisation!”
- Natasha Broomfield-Reid
Senior Manager - Equality, Diversity and Inclusion,
Victim Support

8. The
Diversity
&
Inclusion
Solutions
Provider
Equal Approach is proud to do things
differently, and will make diversity and
inclusion a commercially successful
reality for our candidates and clients.
© Equal Approach
w: www.equalapproach.com
e: marketing@equalapproach.com
t: 0845 600 3664
@equalapproach