Epilogue
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This document provides an overview of major economic and cultural trends in the United States from the 1920s through the present. It discusses the Roaring Twenties era of conspicuous consumption, followed by economic hard times during the Great Depression. After World War II, suburbanization and consumerism increased as the US economy dominated globally. Shopping malls then replaced downtown department stores to better serve consumers in the suburbs. More recently, "big box" retailers and online shopping have challenged traditional malls.
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Epilogue
The document summarizes trends in American consumerism and retail from the 1920s to today. It describes the peak of conspicuous consumption in the Roaring Twenties, followed by hardship during the Great Depression. Post-war, advertising and suburban expansion drove a revival in consumerism. Malls replaced downtown stores as suburbs and car ownership grew. Recently, "big box" retailers and online shopping have challenged traditional malls.
Assessment ii
Crayon created a new ad for Sony promoting their 3D coverage of Wimbledon that builds upon nostalgia from a previous ad by Fallon. The new ad replaces the brightly colored balls thrown through San Francisco with tennis balls bouncing through Wimbledon's streets, paying homage to the original ad even with a nod to the frog that appeared. Crayon used recognition of the prior ad to reinforce understanding of Wimbledon tennis.
Ignition five 09.05.11
1. Budweiser launched an experiential marketing campaign in Argentina called "Poolball" that involved playing pool on a oversized table with mini soccer balls. The event was broadcast live on TV and sparked demand from pubs to replicate the campaign.
2. Cadbury Dairy Milk launched a €1 million advertising campaign featuring a new dance-focused commercial called "Charity Shop" to create moments of joy. Previous Cadbury campaigns using dance and music have been very successful.
3. Fiat promoted the new Punto Evo in Madrid with a mobile app that turned road signs into QR codes providing information about the car. The campaign resulted in over 1 million virtual road signs scanned and an 82%
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Vending machines have existed since ancient times but became widespread during the late 19th century when machines dispensing postcards, newspapers, gum, and other small items appeared in England and the United States. By the early 20th century, vending machines offered all manner of products including food, beverages, cigarettes, and services. Today's vending machines increasingly utilize new technologies like credit card payments and facial recognition and are able to tailor offerings to individual customers based on their preferences. Japan in particular has innovated in vending machine technology and offerings.
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Epilogue
The document summarizes trends in American consumerism and retail from the 1920s to today. It describes the peak of conspicuous consumption in the Roaring Twenties, followed by hardship during the Great Depression. Post-war, advertising and suburban expansion drove a revival in consumerism. Malls replaced downtown stores as suburbs and car ownership grew. Recently, "big box" retailers and online shopping have challenged traditional malls.
Assessment ii
Crayon created a new ad for Sony promoting their 3D coverage of Wimbledon that builds upon nostalgia from a previous ad by Fallon. The new ad replaces the brightly colored balls thrown through San Francisco with tennis balls bouncing through Wimbledon's streets, paying homage to the original ad even with a nod to the frog that appeared. Crayon used recognition of the prior ad to reinforce understanding of Wimbledon tennis.
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1. Budweiser launched an experiential marketing campaign in Argentina called "Poolball" that involved playing pool on a oversized table with mini soccer balls. The event was broadcast live on TV and sparked demand from pubs to replicate the campaign.
2. Cadbury Dairy Milk launched a €1 million advertising campaign featuring a new dance-focused commercial called "Charity Shop" to create moments of joy. Previous Cadbury campaigns using dance and music have been very successful.
3. Fiat promoted the new Punto Evo in Madrid with a mobile app that turned road signs into QR codes providing information about the car. The campaign resulted in over 1 million virtual road signs scanned and an 82%
Dutch Rojas: Bring Value or Go Home
33% of surgeries are medically unnecessary. No-one is more aware of this than Dutch Rojas, founder and CEO of Sano Surgery. Several years ago he started to look into this and other trends across his network in an effort increase the value his business provides to consumers and employers.
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Epilogue
The document summarizes trends in American consumerism and retail from the 1920s to today. It describes the peak of conspicuous consumption in the Roaring Twenties, followed by hardship during the Great Depression. Post-war, advertising and suburban expansion drove a revival in consumerism. Malls replaced downtown stores as suburbs and car ownership grew. Recently, "big box" retailers and online shopping have challenged traditional malls.
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From Kinkara Tea
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© 2011 SMoss
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The document discusses global brand trends in 2011, including:
1) Emerging markets like Brazil and China are experiencing strong economic growth and becoming important consumer markets, while Japan's economy has struggled with deflation and debt.
2) Social media platforms like Twitter and MySpace are seeing major changes in usage patterns, and Google's massive book scanning project is enabling new types of cultural analysis.
3) Many news publishers are struggling to transition to profitable online business models through paid subscriptions or metered paywalls, though some like the Financial Times have found more success.
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3) KLM challenged people in New York and Amsterdam to do a high five over video screens 3,600 miles apart for airline tickets.
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5) Walkers turned London bus stops into tweet-activated vending machines with Gary Lineker to promote new flavors.
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Epilogue
The document summarizes trends in American consumerism and retail from the 1920s to today. It describes the peak of conspicuous consumption in the Roaring Twenties, followed by hardship during the Great Depression. Post-war, advertising and suburban expansion drove a revival in consumerism. Malls replaced downtown stores as suburbs and car ownership grew. Recently, "big box" retailers and online shopping have challenged traditional malls.
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From Kinkara Tea
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Short video presentation tracking the growth and changes to communications since World War 2; presented to Rotary Club of Terrey Hills (Sydney) 1996
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1) Emerging markets like Brazil and China are experiencing strong economic growth and becoming important consumer markets, while Japan's economy has struggled with deflation and debt.
2) Social media platforms like Twitter and MySpace are seeing major changes in usage patterns, and Google's massive book scanning project is enabling new types of cultural analysis.
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Marlee's part of the ppt
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The document discusses key inventions and developments from 1890-1930 that led to increased consumerism in the United States. Thomas Edison's inventions helped electricity companies expand, while the telephone and telegraph improved communication. Henry Ford utilized mass production techniques and Andrew Carnegie ran a large steel company to supply factories. Companies like Macy's and Gimbel's prospered by selling goods to a growing consumer base enabled by expanded railroads, immigrant labor, and new business theories promoting retail competition. This consumerism fueled the growth of urban and eventually suburban cities across the United States.
Lynnette background
Industrialization in the United States was driven by innovators like Henry Ford and Thomas Edison. Their use of mass production techniques and new technologies like electric light helped drive down costs and transform consumer culture. The development of railroads, canals, and steamboats further fueled industrialization by connecting industries across the country and enabling the transportation of raw materials and goods. As a result, cities grew rapidly in the late 19th century and urbanization changed nearly all aspects of American society and culture.
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B.A. Rogers opened a store in Alabama in the late 1800s that was able to survive longer than competitors due to emerging trends. As transportation, industrialization, and urbanization grew in the late 19th century, it led to the rise of consumer culture where customers valued fashion, progression, and clean stores. Rogers' store was able to adapt to changes like offering a wider variety of goods, replacing bartering with set prices, making returns easy, and providing entertainment, allowing it to thrive for over 100 years.
Lynnette background
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Maegun conclusion
Selling consumption through advertising remains widespread, though some minor victories for truth in advertising have occurred. While the initial stages of rampant consumerism through advertising have changed, promotion of overconsumption as a goal continues as strongly as before. In short, advertising still promotes consumption, even if truth requirements have increased slightly.
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The document is a rare American poster from c. 1910 advertising Paull Bros. Musical Comedians, a vaudeville act. It likely featured a black banjo player who was actually a white performer in blackface, a common practice at the time. The poster promotes a musical comedy act that included banjo performances.
The
Slavery became more entrenched in the American South during the late 18th and early 19th centuries as laws defined slaves as property and cotton production expanded, causing the slave population to rapidly increase from 700,000 to 3.5 million. This growing economic and political reliance on slavery isolated the South from the North and caused tensions between states that allowed slavery and those that were moving towards emancipation. However, some like Harriet Tubman fought against slavery by helping slaves escape via the Underground Railroad and inspiring resistance through songs and messages of freedom.
Frederick douglass
Frederick Douglass was born into slavery in 1818 in Maryland. He taught himself to read and write and eventually escaped from slavery in 1838, changing his name to Frederick Douglass. He became a prominent abolitionist, writer, and orator. Throughout his life he advocated for the abolition of slavery and equal rights, publishing his autobiography in 1845. He served as an advisor to President Lincoln during the Civil War and continued advocating for civil rights until his death in 1895.
Fugitive slaves
The document discusses fugitive slaves who escaped from their masters to gain freedom. Many fugitive slaves ran north to free states to escape slavery, while bounty hunters sought to capture them and return them south. The Underground Railroad helped slaves escape by providing secret routes and safe houses. The Fugitive Slave Act of 1850 required the return of all escaped slaves and increased efforts to capture fugitives. Notable fugitive slaves mentioned include Frederick Douglass, who escaped slavery twice and became a famous abolitionist speaker; Harriet Jacobs, who wrote of her experiences as a female slave; and John Thompson, about whom little is known besides his escape to Philadelphia and contribution to the abolitionist press.
Slavery in the antebellum south web
Slavery in the Antebellum South heavily restricted the lives and culture of slaves. They were not allowed to read, write, or legally marry. Families were often separated through sale. Slaves communicated through oral storytelling and songs, which often used symbols, allegories, and metaphors to criticize slavery and whites in hidden ways. Stories were passed down through oral tradition to convey both direct and indirect messages about the brutality of slavery and hypocrisy of white masters and churches, while also showing how slaves occasionally found ways to subvert the system.
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Epilogue
- 1. Now what? Epilogue
- 2. The Roaring Twenties Peak of the conspicuous consumption Marxist term Buying expensive things to prove your wealth The age of getting what you want Mass production Prohibition and bootleggers Jazz Etc.
- 3. Progressives and Muckrakers Revealed unscrupulous business practices Sweatshops Bribery Corruption Maltreatment
- 4. Hard Times The Great Depression Poverty Disillusionment War Rationing But hey, advertising works Industry boom
- 5. And…We’re Back! Advertising revival Television! Dominant world economy Suburban movement Wealthy white families 1950’s – Suburban population overtakes other regions Car explosion
- 6. Let’s Go to the Mall Downtown department stores replaced by malls Consumers in the suburbs, stores in the suburbs Convenient Free parking Mall of America 500+ stores 20,000 parking spaces 4.3 miles of storefront Aquarium 14 screen multiplex Amusement park
- 7. What next? “Big Box” retailers “Retail Darwinism” Only one mall has been built since 2006 Online shopping