epi editorial commitee meeting presentation

© 2025 IP Business Academy
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epi editorial committee meeting
Systematic business development for IP experts
epi
2nd
July 2025
Prof. Dr. Alexander J. Wurzer
Dr. Tobias Denk

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LinkedIn and the patent
profession

Current figures on LinkedIn
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Jan. 2025: 1,2 billion registered members
worldwide
Annual growth rate 8% in members
 LESI
ca. 9k Members, 6k Followers,
 Chartered Institute of Patent Attorneys (CIPA) UK
4,6k Members, 7k Followers
 WIPO 249k
 EPO 151k
 USPTO 103k
 IPOS 17k
 JPO 3,7k
👉 Monthly Active Users 43%
Only 1% of all users publishing!
LinkedIn Sales Navigator Results:
 “Patent Attorney”: 60k+
 “European Patent Attorney”: 9k+
Growth rate about 3%
Content Publishing of IP Boutiques growth rate 5-10%
Engagement Rate of IP experts: +10%

The role of LinkedIn for patent attorneys
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LinkedIn is a professional platform, where experts
can present themselves to clients and colleagues. It
can serve for various purposes, such as:
 Gaining thought leadership in a niche area
 Creation of new contacts (clients and IP experts)
 Career development (personal and hunting for talents)
 Continuous learning from colleagues
 Spreading IP awareness
Hong Kong
Denmark
Cameroon
Israel

Gaining thought leadership
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By focusing on a specific topic and consistently communicating about this topic, IP experts can build
up a reputation as a thought leader.
After a while, the algorithms of LinkedIn and Google will react to the regular posting and display the expert more
often and in a more prominent position.

Networking
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LinkedIn helps to generate quickly new relevant business contacts, both
clients and IP experts. This can be achieved by networking with other relevant
experts, e.g. with newsletters, podcasts, recommendations in posts, etc.
By the observation of the posting behaviour and activity of other LinkedIn users, it is easy to
filter relevant contacts and only target the most promising ones, reducing not promising
communication.

Career development
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LinkedIn is a valuable tool to make the next step in the career as an IP expert. If
it is a change from private practice to an in-house role or founding an own patent
law firm, LinkedIn can help to generate the relevant contacts and advertise the
own law firm.
Additionally, it can serve as a tool to advertise the patent profession and show possible
career options as a patent attorney to STEM graduates.

Continuous learning
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LinkedIn can also serve as a communication platform
between IP experts for continuous learning. Experts can
exchange information about current decisions and trends,
which are shaping the industry.
This can improve the camaraderie within the IP profession and move
the field forward.

Spreading IP awareness
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Spreading IP awareness among startups and
SMEs is critical to increase to use of the IP
system by the industry.
Also, in some smaller countries without professional in-
house IP experts this might be necessary to generate
new mandates.

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IP Business Academy

CEIPI IP Business Academy
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Social media performance Network reach
The IP Business Academy in numbers
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IP Business Academy
 Followers: > 10.000
 Monthly Impressions: > 7.500
 engagement rate: > 4%
Prof. Dr. Wurzer
 Followers: > 33.000
 Monthly Impressions: > 160.000
Newsletter
 Coauthor followers: > 400.000
 Subscribers: > 1.300
I3PM Community
 Cumulated followers: > 460.000
 Ø posts per week: 3-5
 Ø views per month: > 20.000
IP Business Academy Blog

The IP Business Academy
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👉 IPBA Portal is the agency that operates the
IP Business Academy channels.
The IP Business Academy was founded
in 2019 with the vision to be a platform for
IP knowledge and to have a positive
impact on global innovation systems.
Our mission is giving access to
IP management knowledge worldwide
and improving the economic use and
benefit of IP through innovation and
progress.

The IP Business Academy Channels
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The IP Business Academy operates a
blog about IP/IP management topics
as well as a LinkedIn feed, where it
informs about current developments
in the IP world and case studies in IP
management.
Additionally, it conducts Live
Interviews with IP experts and local
ambassador partners on LinkedIn to
report about new topics and materials
as well as to present regional and
topical IP experts as direct contact
persons.

The IP Business Academy Community
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The IP Business Academy is supported by an international community of IP
experts, lecturers, graduates, ambassador partners, as well as industry and
private practice experts with a broad range of IP-related backgrounds.

Our cooperation with HTB & EPO
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Since the 2019 HTB Conference in Dublin, we are supporting the EPO patent academy powered initiative
with IP awareness building activities via LinkedIn. In the initiative we also train the contributors in
optimizing their LinkedIn communication and reach.

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LinkedIn: Formats and
Insights

Communication of the role of patent attorneys
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👉Story telling – who is the hero and role model?
We also run a series to make the contributions of patent
attorneys visible for the concrete business success of
companies.
Here, we explain the case study and interview then the
patent attorney about the role of patents in the specific
industry and what business decision-makers should know
about IP.

How does LinkedIn work?
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LinkedIn is a social network, where personal
communication is critical for success.
Communication needs to be:
• Authentic
• Interactive (Likes and comments matter)
• Regular and consistent
• Algorithm-optimized
Communication does not work as a one-way street.
This makes communication via LinkedIn hard for
institutions / organizations and easier for individuals /
influencers.
👉 People follow people – corporate influencer
programs 150k Followers
5k Followers

How to identify communication targets
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To identify relevant contacts on LinkedIn and to communicate with them a variety of support tools are available.
One is the LinkedIn Sales Navigator, which allows you to filter contacts based on industry, role, connection degree, activity and many
more categories. Another is the Linked Helper 2, which allows to setup communication campaigns via the Sales Navigator.
👉 Use the right tools

Influencer vs inactive user
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Only around 1% of LinkedIn users post weekly. Most
post impressions go to those few influencers. The
majority of users are passive consumers.
The IP world has a significant number of micro influencers,
who are positioning themselves for specific IP related topics.

Technical and operational implementation
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👉 It's better to have 20 comments than 200
likes!
 Consistency beats volume
 Relevance and focus
 First-hour engagement (Golden Hour)
 Visuals & formats
 Personal voice
 Interaction outside your posts
 Headlines and hooks
 Engaged network (Engagement counts!)
Engaged comments
>11 words

How do corporate influencer programs work? –
The IPBA ambassador partner program
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 Define Clear Objectives
 Identification & Selection of Suitable Voices
 Guidelines & Support
 Train & Enable
 Creating Motivation & Community
 Measure and Adapt
 Key Success Factor:
👉 Empowering real people to share genuine
insights

Become a part of the IPBA community
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👉https://www.linkedin.com/in/profalexanderwurzer/
Get in contact with me on LinkedIn:

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