LSC Easter Day Camp is coming soon!
Overview
Easter Day Camp provides a great opportunity for students preparing for the CSEC, SEA and Primary schools National Examinations to enhance their learning. This time of study will definitely help to keep the brain fresh and keep the learning cycle going. Get registered today!
General Dates:
Tuesday 31st March 2015 – Thursday 02nd April 2015
Tuesday 07th April 2015 – Thursday 09th April 2015
Branding is a marathon, not a sprint. It's less about marketing and more about the on-going activity of the whole company. It’s everything from how the company conducts itself, how it delivers its products or services and how it relates to its target customers in general.
This Deck is designed to share an overview of our perspective on the value of Branding by including Mythbreakers and showcasing benefit assessment.
Innovating your brand - purpose, concept, solutions, experiences, extension, optimisation - for profitable growth.
More than a buzzword, it's integral to the health of a brand.
From Product Placement to Branded Entertainment
Branded Entertainment is a term to describe a more contemporary, sophisticated use of product placement, and can been defined as the integration of advertising into entertainment content, whereby brands are embedded into story-lines of a film, television program, or other entertainment medium. The term has been widely used by the advertising industry for some time, and usually involves co-creation and collaboration between entertainment, media and brands
As part of the Silent Anthem campaign, BIG Cinemas had created a new video on the occasion of India's 61st Republic Day, which was a silent rendition of India's National Anthem, interpreted through sign language. The video was played in all BIG Cinema theatres, before a film commenced.
The Silent Anthem campaign shouted loud at The Cannes - International Festival of Creativity in 2011.
It bagged one silver in the PR Lions category, and two bronze lions in Promo & Activation.
The emotions that the campaign showered cut across the jury in all three categories. In a conversation post, Warren Brown, creative founder BMF and the jury president of the Promo & Activation Lions, says, "The idea and its cultural significance wasn't lost on the jury, who was impressed with the use of cinema as a medium, which is massive in India. "
http://blog.giveindia.org/2011/01/silent-national-anthem.html
India’s !st & only Hollywood benchmarked studio facilityarchana jhangiani
Introducing India’s first and only Hollywood benchmarked studio facility
Special Mentions:
“The newly built Reliance Media Works Studio... woah! Stunning! I've never seen such opulence and systems in a film studio..”- Referenced from Twitter handle of Mr. Amitabh Bachchan.
"After what I have seen here, there is a possibility of me coming back to make a movie here, after all"- Oliver Stone, as said to The Economic Times, India.
Entertainment of design - Archana Jhangiani profiles in 'Theatre World' archana jhangiani
Designing a cinema has always been a challenge. For a simple reason that, being a static format, it has to accentuate the consume taste and requirement that is not constant. This assumes for more critical nature in the current times of multiplexing, where retail entertainment got irreversibly blended with cinematic thrills. So, erstwhile traditional moviehouses are today’s entertainment destinations. Here’s an effort to present an angle of this design perspective - that is getting synonymous with entertainment.
Mumbai's Sangam cinema - Mass culture masquerading as pop art is taking over...archana jhangiani
BIG Cinemas' Bollywood pop art make-over
The result: interiors full of Bollywood-Hollywood-Mumbai-inspired pop art, spread from the box-office’s glass doors and the gangway towards the lift to the interiors and exteriors of the lifts and eventually the common floor that houses the four screens.
LSC Easter Day Camp is coming soon!
Overview
Easter Day Camp provides a great opportunity for students preparing for the CSEC, SEA and Primary schools National Examinations to enhance their learning. This time of study will definitely help to keep the brain fresh and keep the learning cycle going. Get registered today!
General Dates:
Tuesday 31st March 2015 – Thursday 02nd April 2015
Tuesday 07th April 2015 – Thursday 09th April 2015
Branding is a marathon, not a sprint. It's less about marketing and more about the on-going activity of the whole company. It’s everything from how the company conducts itself, how it delivers its products or services and how it relates to its target customers in general.
This Deck is designed to share an overview of our perspective on the value of Branding by including Mythbreakers and showcasing benefit assessment.
Innovating your brand - purpose, concept, solutions, experiences, extension, optimisation - for profitable growth.
More than a buzzword, it's integral to the health of a brand.
From Product Placement to Branded Entertainment
Branded Entertainment is a term to describe a more contemporary, sophisticated use of product placement, and can been defined as the integration of advertising into entertainment content, whereby brands are embedded into story-lines of a film, television program, or other entertainment medium. The term has been widely used by the advertising industry for some time, and usually involves co-creation and collaboration between entertainment, media and brands
As part of the Silent Anthem campaign, BIG Cinemas had created a new video on the occasion of India's 61st Republic Day, which was a silent rendition of India's National Anthem, interpreted through sign language. The video was played in all BIG Cinema theatres, before a film commenced.
The Silent Anthem campaign shouted loud at The Cannes - International Festival of Creativity in 2011.
It bagged one silver in the PR Lions category, and two bronze lions in Promo & Activation.
The emotions that the campaign showered cut across the jury in all three categories. In a conversation post, Warren Brown, creative founder BMF and the jury president of the Promo & Activation Lions, says, "The idea and its cultural significance wasn't lost on the jury, who was impressed with the use of cinema as a medium, which is massive in India. "
http://blog.giveindia.org/2011/01/silent-national-anthem.html
India’s !st & only Hollywood benchmarked studio facilityarchana jhangiani
Introducing India’s first and only Hollywood benchmarked studio facility
Special Mentions:
“The newly built Reliance Media Works Studio... woah! Stunning! I've never seen such opulence and systems in a film studio..”- Referenced from Twitter handle of Mr. Amitabh Bachchan.
"After what I have seen here, there is a possibility of me coming back to make a movie here, after all"- Oliver Stone, as said to The Economic Times, India.
Entertainment of design - Archana Jhangiani profiles in 'Theatre World' archana jhangiani
Designing a cinema has always been a challenge. For a simple reason that, being a static format, it has to accentuate the consume taste and requirement that is not constant. This assumes for more critical nature in the current times of multiplexing, where retail entertainment got irreversibly blended with cinematic thrills. So, erstwhile traditional moviehouses are today’s entertainment destinations. Here’s an effort to present an angle of this design perspective - that is getting synonymous with entertainment.
Mumbai's Sangam cinema - Mass culture masquerading as pop art is taking over...archana jhangiani
BIG Cinemas' Bollywood pop art make-over
The result: interiors full of Bollywood-Hollywood-Mumbai-inspired pop art, spread from the box-office’s glass doors and the gangway towards the lift to the interiors and exteriors of the lifts and eventually the common floor that houses the four screens.
In a chaotic world, where storytelling, marketing, advertising & technology are beginning to intersect, the importance of branded content is rising. A deeper partnership with relevant content surely fast-tracks brand advocacy and growth.
But content marketing is not new. Brands have invested for many years in content, such as long-form film, advertiser-funded programming, advertorials or branded magazines. However several things have now evolved, including the types of brand investing in it and the mindset of the marketers behind it. Today, Brands think more like publishers and build strategies around content production and distribution.
This deck focuses on the importance and showcases the process of creating a robust content strategy.
From the passive experiences of entertainment consumption in the past, to the currently active, interactive and immersive capabilities, the one thing that continues to stay constant, unbeatable in importance and at the heart of the complex layered consumption ecosystem is the Story !