This document discusses how entrepreneurship can help address the affordable housing crisis. It provides an overview of the Oak View neighborhood as an example of the region's affordable housing challenges. The CIELO program is highlighted as taking a holistic, customer-centric approach to empower Oak View residents through entrepreneurship education and resources to improve economic mobility. Results so far include over 60 entrepreneurs coached, several entrepreneurial training sessions, and 5 businesses started locally with the goal of creating over 100 new businesses and 500 jobs in the next three years to economically impact the community. Opportunity Fund is also mentioned as providing small loans to help small businesses and create jobs. The document advocates establishing connections between housing and entrepreneurship services to take a holistic approach in addressing

1. ENTREPRENEURSHIP, AS A PATHWAY TO
ECONOMIC MOBILITY,
CAN HELP MAKE UNAFFORDABLE HOUSING
MORE AFFORDABLE
OC HOUSING SUMMIT
May 26, 2016
Vivian Pham – VP, Community Development Officer, Wells Fargo
Iosefa Alofaituli – Regional Director, Opportunity Fund

2. NECESSARY
BUT NOT
SUFFICIENT

3. QUALITY
INGREDIENTS
Necessary but
NOT sufficient to
achieve the
ultimate goal.

5. CIELO
The GAP – Oak View as a microcosm
Oak View Neighborhood a microcosm of region’s
Latino community.
Need to get ahead of the problem.
Address the systemic problem of poverty by
implementing a customer-centric approach that
empower residents create change.

6. CIELO
Community System

7. A HOLISTIC APPROACH FOR
COMMUNITY RESILIENCE & VITALITY

8. PUBLIC SAFETY
AND SECURITY
ISSUES
Oak View used to hold a crime rate more
than double that of Orange County. Over the
last decade relationships between local
police forces and emergency personnel have
improved.
OUR WORK
With our help, the community has seen:
reduction in property damage
41% reduction in violent crime
32% reduction in “other” crime
13% reduction in drug crime
49%

9. EDUCATION
ISSUES
The community of Oak View has been
underserved in education for decades.
Nearly 40% of the adult has not
completed high school.
OUR WORK
With our help, the community has
seen:
increase in Oak View college
enrollment rates (18-24)
39%

10. HEALTH
ISSUES
88% of Oak View residents are without
health insurance. The community also
faces high rates of obesity, illness, and
disease.
OUR WORK
With our help, the community has
seen:
• Childhood obesity rates reduced
• Access to health services through
mobile dental and medical clinics
reduction in childhood
obesity
28%

11. HOUSING
ISSUES
Direct learning from residents allows
us to know what changes residents
want to see and how to go about
achieving them.
OUR WORK
With our help, the community has
seen:
• Outreach and education around
living in crowded conditions
• Education programs for tenant
rights and landlord responsibilities.
Of households are renter
occupied
97%

12. ECONOMIC AND
SOCIAL
ENTERPRISE
JOBS
ISSUES
Average annual income is $14,400
compared to $42,100 for Huntington
Beach.
OUR WORK
With our help, the community has seen:
• Job placement
• Job training and education
• Entrepreneurship, business education
Increase in job income
compared to Orange County25%

13. CIELO
Problem: Affordable Housing Stock
There are not enough affordable units to support the number of
families who can’t afford market rate units.
$1,600 is avg rent for 2-bedroom apartment
$51,000 household income to afford a 1-bedroom apartment
(per capita income in Oak View is $14,000)
So, how can we maximize the existing supply to support as
many LMI families as possible?
ECONOMIC MOBILITY through ENTREPRENEURSHIP

14. CIELO
Partnership
Identified need for education
and resources to cultivate
leaders and new business
start-ups in the community.
Identified need for students across
multiple disciplines to supplement
technical skills to learn how to start and
manage their own businesses
Started as a way to serve needs of Oak View, Golden
West College and Orange County.

15. CIELO
CIELO Model
 About empowerment of individuals
 Giving people skills, training, opportunities and
confidence to make impactful choices
 Allowing individuals to change their own
conditions
 Grassroots, bottoms up approach

16. CIELO
Who
Oak View
Residents
Golden West
College
Students
Orange
County
Residents
Want to start a
business or scale an
informal business.
Want to start a new
business, leveraging
their career technical
skills and creativity.
Emerging entrepreneurs
who lack the support,
training and/or resources
and are underserved
elsewhere.

17. CIELO
Why - Mission and Purpose
• Training leaders and start-ups
• Helping clients realize entrepreneurial dreams
• For those who don’t want to launch a business, help
them get jobs
• Improve quality of life, provide financial stability and
self sufficiency
Person-Centric approach to instill
the Entrepreneurial Mindset

18. CIELO
How – CIELO Paths
ENTREPRENEURSHIP
WORKFORCE DEVELOPMENT
CASE
MANAGEMENT
APPROACH
Meeting the
client where
they are in their
path. Assisting
them along the
way.
Launch
Business
Employed
New Jobs
Change of focus based
on client decisions
Changing Lives

19. CIELO
CIELO Community:
Customer Centered
CIELO Client
VISION & HOPE
Support and
Development of Vision
COACH
Caring Staff and Facilitator
EDUCATION
Curriculum &
Programming
CAPITAL
Access to loans/grants
TECHNICAL
SUPPORT
Support w/ legal
documents
FACILITIES /
INCUBATOR
Farmer’s Market
NETWORK
SUPPORT
Wells Fargo Volunteers

20. CIELO
Results
RESULTS TO DATE
• 60 Latino Entrepreneurs coached
• 6 Entrepreneurial Training
Sessions
• English & Spanish classes
• At Golden West College
• Oak View Residents and
Community at large attending
• 5 weeks long
• 10 Entrepreneurs currently
setting up business locally
• 65 Workforce Participants placed
in local jobs
PROJECTED RESULTS
CIELO’s Economic Impact – 3 Years
Once Established*
• 132 New Businesses
• 528 Employees
• $40,000,000 New Business
Revenue
• $55,000,000 Total Economic
Impact

21. Opportunity Fund

22. 1
Challenges
Californians Face a Big Opportunity Gap
40%
OF CALIFORNIANS
HAVE LESS THAN
$500 IN THE BANK.
3JOBS
A FAMILY OF THREE NEEDS
THREE FULL-TIME, MINIMUM-WAGE JOBS TO
COVER BASIC NEEDS.

23. 2
FY 2015 SoCal Impact
$16,672,239
invested
Solutions
832 loans
to small business owners
2,080 jobs
created/sustained

24. 24
How Microfinance Helps
Providing clients with
small but meaningful
loans and financial
advice.
Helping clients grow
their small business,
increase income, and
create jobs.
Building a foundation
for economic mobility
extending into the
next generation.
Mission: To advance the economic well-being of working
people by helping them earn, save, and invest in their future.

25. 25
90%
Business
survival rate
20%
Increase in
business income
3 Jobs
Created and sustained
per loan
$2
Generated in local
economy for every $1
invested
The Impact of Our Loans

26. CIELO
Consideration:
Establish connection between housing services
(health, social, human services)
with Entrepreneurship development services
-a holistic approach-
POTENTIAL COLLABORATION
CIELO and affordable housing orgs
(i.e. Innovative Housing & Jamboree)

27. THANK YOU
VIVIAN.PHAM@WELLSFARGO.COM
IOSEFA@OPPORTUNITYFUND.ORG