Entrepreneurship
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This document discusses a business that does bangle work on clothes and accessories like scarves and creates jewelry items like key chains and earrings using bangles. The business has selected bangle work because it is not being offered by competitors in the market currently, allowing them to maximize profits and penetrate the market. Their target audience is the students and teachers at Jinnah University. They are adopting strategies of market penetration, cost leadership and differentiation to expand in Karachi and eventually nationwide.
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R. Salamon George is a cinematographer and photographer seeking a creative position in film, TV, advertising or media industries. He has experience in documentary filmmaking for medical and meditation subjects. He has also worked on advertisements for resorts and as an ecommerce photographer. Additionally, he has assisted senior cinematographers on fiction films and done freelance work including short films, weddings and candid photography/video. He has a post-graduate diploma in cinematography and bachelor's degree in computer applications.
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Business goals in the new normal
The fight-or-flight response is a physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival. The current situation doesn't seem any different when it comes to threat to survival. We however deal with not one but two threats; while the primary threat is more direct with regards to a deadly virus, the second threat is seems more inevitable and drastic due to the way humanity has evolved over the years - economics.
As more and more governments & healthcare professionals take a stand to fight the virus with temporary lockdowns(flight response), a substantial quanta also takes a stand to revive the economy. Governments & industrialists alike have been working on strategies to not only arise from this situation but also be stronger than before to recover their losses (fight response). Although history hasn't been kind to the tribes with a fight response, our current flight response doesn't seem very bright either.
Which brings us to the question, will the new normal ever be the same as the normal we once called, "normal"?
In this 15 minute talk I plan to present 3 aspects when it comes to formulating goals that define a business in the new normal:
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Entrepreneurship
- 5. We have got stitched clothes and done bangle work on them. We have done that work on front, neck, and back area of the clothes and also on corner of dupatta’s. And we are also making Key chains, Rings, Ear Rings and Scarf Pins by using Bangle Work.
- 6. We have searched and found that this work is not existing in the Market previously so there is no competitor for us that’s why we have selected Bangle work and to maximize our profit in order to penetrate the Market.
- 7. Our target audience is Jinnah University’s Girls and Teachers.
- 8. The uniqueness of our product is that it is completely based on Bangles that is not available in the market yet.
- 9. We are adopting market penetration strategy that is we are doing bangle work in Karachi now and then in sha Allah we will expand our business in the country as well.
- 10. We have adopted Cost leadership and Differentiation strategy as we are offering reasonable prices for our product and we have offered Free matching Jewellery for First Five customers and our product is new and not existing in the market yet.