The document discusses the Entity-Relationship (E-R) data model, which is a semantic data model used for conceptual database design. It has three main components: entities, attributes, and relationships. Entities represent real-world objects like people, places, events or concepts. Attributes are properties of entities, like name or identification number. Relationships define how entities are connected or related to each other. The document defines different types of entities, attributes, relationships, and provides examples and symbols used to represent them in E-R diagrams.