Enterprise SEO Process SES

•

1 like•527 views

The document outlines an enterprise SEO process with 4 key parts: 1) Establishing site architecture and taxonomy, 2) Developing a keyword strategy based on content and job titles, 3) Creating relevant content and linking it properly across sites, and 4) Monitoring metrics and making adjustments based on goals. It provides examples and recommendations for each part of the SEO process.

Technology Career Business

Enterprise SEO Process
Nagini Indugula
Product Manager
@nagini_i

New York | March 19–23

@nagini_i New York | March 19–23, 2012 | #sesny

E R PR
E NT IS S
E E
O

Architecture
Keywords
Content

Links

@nagini_i New York | March 19–23, 2012 | #sesny

E
N Build a
T
R
E
S Skate
P E Board
R O
I
S
E PROCESS

@nagini_i New York | March 19–23, 2012 | #sesny

4 Wheels for your SEO Skateboard

Site Architecture
Keywords Strategy
Content / Linking
Measure and Monitor

@nagini_i New York | March 19–23, 2012 | #sesny

#1 Site
Architecture

@nagini_i New York | March 19–23, 2012 | #sesny

Multiple Site Architecture
CONTENT LAYER

Site 1 Site 2 Site 3

Jobs
Jobs
Results

Jobs
Jobs
Jobs

Content

@nagini_i New York | March 19–23, 2012 | #sesny

Site Architecture
Home Page

Featured
(popular Title / All Jobs
Category pages)

Category All
Jobs (eg: State All Jobs
Job details page
HealthCare (eg: Illinois Jobs)
Jobs)

Results Pages
Category
Job details Title Results City Results State Results
Results Page
Pages eg: CNA page eg: page eg: Illinois
eg: Healthcare
Jobs Chicago Jobs Jobs
Jobs
All Jobs Page

Job details page Job details page Job details page Job details page
3/21/2012 7

@nagini_i New York | March 19–23, 2012 | #sesny

Technical SEO
 Folder/URL Structure
 Tags
 Sitemaps
 Navigation Structure
 Internal Linking
 Canonicalization
 Redirection rules for page expiries

 KEY TAKEAWAY 

Meet with other site owners within your
company.

Success is never complete and never ending.

@nagini_i New York | March 19–23, 2012 | #sesny

#2 Keyword
Strategy

@nagini_i New York | March 19–23, 2012 | #sesny

All Jobs

Keyword Healthcare
Engineering
Practitioners
Strategy Jobs
Jobs

part of our Physical Civil
Therapists Engineering
taxonomy
Registered Computer
Nurses Engineering

@nagini_i New York | March 19–23, 2012 | #sesny

Business
Intelligence
Jobs

Database Database
Analyst developer
Jobs jobs
Staff
Data Nurse
warehousing Jobs
Jobs

DW BI Oracle LVN Jobs LPN jobs
Architect Developer
Jobs Jobs

ETL Registered
developer Nurse Jobs
Jobs
Charge Vocational
Nurse Nurse
Jobs Jobs

RN Jobs

@nagini_i New York | March 19–23, 2012 | #sesny

Site 1

Healthcare Jobs
Classification
& Registered Nurse
Client 1 Jobs
Interpretation
Engine
Staff Nurse

• Classify Charge
breaks down to Nurse
Job title smaller
Description
Job title
---------------------
Description
Job title:
consumable
---------------------
---------------------
Registered sets Job title
---- ---------------------
• Interpret
Nurse Description
Job title
Requirements
---- ---------------------
Description Description
Job title:
-------------------
Requirements ---------------------
---------------------
--------------------------
-------------------
------------------- interpret what Registered
---- ---------------------
-------------------- Nurse
-- -------------------
Requirements
titles mean in Requirements
----
-- Description
-------------------
Requirements
----------------------- seeker terms --------------------------
-------------------
-------------------
----------------- --------------------
-- -------------------
Requirements
--
-----------------------
-----------------

@nagini_i New York | March 19–23, 2012 | #sesny

Uncover new titles

19,000 Unique Job Postings in the last 6 Months

Over 4,000 Active Resumes

 KEY TAKEAWAY 

Don’t ignore your internal assets for
keyword discovery.

Embrace automation for keyword discovery.

@nagini_i New York | March 19–23, 2012 | #sesny

#3 Content
& Linking

@nagini_i New York | March 19–23, 2012 | #sesny

Content and Linking
Link CONTENT LAYER
development
Site 1 Site 2 Site 3

Jobs
Jobs
Category

Jobs
Jobs
Jobs

Content

@nagini_i New York | March 19–23, 2012 | #sesny

Content Plan with Goals
CONTENT
GENERATION

CONTENT
MARKETING

MEASURE
& REPEAT

 KEY TAKEAWAY 

Understand why you want to do content.

Have definite content and marketing goals.

@nagini_i New York | March 19–23, 2012 | #sesny

#4
Monitoring

@nagini_i New York | March 19–23, 2012 | #sesny

Monitoring Strategy
Automate
Tools &
Metrics Monitor
Goals

• X% of • Crawl • Google • Work with
overall Errors & Analytics your tech
Search Indexation • Webmaster team to
Traffic • Impressions tools automate
• Y% of users & Queries • Add to your
to do this • SE Traffic & routine
Action Conversion

 KEY TAKEAWAY 

Identify the metrics that matter to your
organization and measure them closely.

Set tangible and realistic goals.

@nagini_i New York | March 19–23, 2012 | #sesny

Keyword Content / Monitoring &
Architecture
Strategy Linking Tracking

ROADMAP

@nagini_i New York | March 19–23, 2012 | #sesny

THANK YOU

Nagini Indugula
Product Manager
CareerBuilder
@nagini_i

David Sherburne presented on Carestream Health's global new product development transformation. Carestream is a global medical imaging company with 7,300 employees in over 150 countries. To meet business needs, Carestream needed to globalize and upgrade outdated legacy systems. The transformation required a leadership strategy, architectural awareness, integration of applications and data, and process improvements. Carestream selected the Aras Innovator platform to enable ubiquitous access and flexible configuration for global new product development.

Carestream Health's Global Product Level Information Deployment with Aras

Aras

This presentation outlines Carestream Health's implementation of Product Level Information (PLI) using Aras Innovator. Carestream Health is a global leader in medical imaging, healthcare IT, dental imaging, and non-destructive testing with 7,300 employees in over 150 countries. They are implementing PLI to address challenges from globalization including inefficient collaboration and knowledge sharing across sites. The new system will provide integrated product information management to improve processes, compliance, and productivity during new product development.

Kb 2 kebutuhan dasar manusia ii

Uwes Chaeruman

2024 State of Marketing Report – by Hubspot

Marius Sescu

https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

Everything You Need To Know About ChatGPT

Expeed Software

ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

Product Design Trends in 2024 | Teenage Engineerings

Pixeldarts

How Race, Age and Gender Shape Attitudes Towards Mental Health

ThinkNow

Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

marketingartwork

Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.

Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API? Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose? Which one is cheapest? Which one is fastest? Which one will scale to meet our needs? Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!

AppSec PNW: Android and iOS Application Security with MobSF

Ajin Abraham

Mobile Security Framework - MobSF is a free and open source automated mobile application security testing environment designed to help security engineers, researchers, developers, and penetration testers to identify security vulnerabilities, malicious behaviours and privacy concerns in mobile applications using static and dynamic analysis. It supports all the popular mobile application binaries and source code formats built for Android and iOS devices. In addition to automated security assessment, it also offers an interactive testing environment to build and execute scenario based test/fuzz cases against the application. This talk covers: Using MobSF for static analysis of mobile applications. Interactive dynamic security assessment of Android and iOS applications. Solving Mobile app CTF challenges. Reverse engineering and runtime analysis of Mobile malware. How to shift left and integrate MobSF/mobsfscan SAST and DAST in your build pipeline.

Leveraging the Graph for Clinical Trials and Standards

Neo4j

Y-Combinator seed pitch deck template PP

c5vrf27qcz

Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...

saastr

5th LF Energy Power Grid Model Meet-up Slides

DanBrown980551

5th Power Grid Model Meet-up It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology. Power Grid Model The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services. Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability. Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization. What to expect For the upcoming meetup we are organizing, we have an exciting lineup of activities planned: -Insightful presentations covering two practical applications of the Power Grid Model. -An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024. -An interactive brainstorming session to discuss and propose new feature requests. -An opportunity to connect with fellow Power Grid Model enthusiasts and users.

Mutation Testing for Task-Oriented Chatbots

Pablo Gómez Abajo

Conversational agents, or chatbots, are increasingly used to access all sorts of services using natural language. While open-domain chatbots - like ChatGPT - can converse on any topic, task-oriented chatbots - the focus of this paper - are designed for specific tasks, like booking a flight, obtaining customer support, or setting an appointment. Like any other software, task-oriented chatbots need to be properly tested, usually by defining and executing test scenarios (i.e., sequences of user-chatbot interactions). However, there is currently a lack of methods to quantify the completeness and strength of such test scenarios, which can lead to low-quality tests, and hence to buggy chatbots. To fill this gap, we propose adapting mutation testing (MuT) for task-oriented chatbots. To this end, we introduce a set of mutation operators that emulate faults in chatbot designs, an architecture that enables MuT on chatbots built using heterogeneous technologies, and a practical realisation as an Eclipse plugin. Moreover, we evaluate the applicability, effectiveness and efficiency of our approach on open-source chatbots, with promising results.

Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...

saastr

Monitoring and Managing Anomaly Detection on OpenShift.pdf

Tosin Akinosho

Monitoring and Managing Anomaly Detection on OpenShift Overview Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices. Key Topics Covered 1. Introduction to Anomaly Detection - Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems. 2. Understanding Edge (IoT) - Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source. 3. What is ArgoCD? - Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices. 4. Deployment Using ArgoCD for Edge Devices - Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD. 5. Introduction to Apache Kafka and S3 - Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions. 6. Viewing Kafka Messages in the Data Lake - Learn how to view and analyze Kafka messages stored in a data lake for better insights. 7. What is Prometheus? - Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices. 8. Monitoring Application Metrics with Prometheus - Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system. 9. What is Camel K? - Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes. 10. Configuring Camel K Integrations for Data Pipelines - Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow. 11. What is a Jupyter Notebook? - Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text. 12. Jupyter Notebooks with Code Examples - Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.

Main news related to the CCS TSI 2023 (2023/1695)

Jakub Marek

An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers. The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 . The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .

GNSS spoofing via SDR (Criptored Talks 2024)

Javier Junquera

In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security. This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing. The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.

The Microsoft 365 Migration Tutorial For Beginner.pptx

operationspcvita

Introduction of Cybersecurity with OSS at Code Europe 2024

Hiroshi SHIBATA

I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems. The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS. Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application. I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.

Taking AI to the Next Level in Manufacturing.pdf

ssuserfac0301

Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as: 1. How quickly AI is being implemented in manufacturing. 2. Which barriers stand in the way of AI adoption. 3. How data quality and governance form the backbone of AI. 4. Organizational processes and structures that may inhibit effective AI adoption. 6. Ideas and approaches to help build your organization's AI strategy.

Principle of conventional tomography-Bibash Shahi ppt..pptx

BibashShahi

"Choosing proper type of scaling", Olena Syrota

Fwdays

Energy Efficient Video Encoding for Cloud and Edge Computing Instances

Alpen-Adria-Universität

"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk

Fwdays

At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience

Skeleton Culture Code

Skeleton Technologies

Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.

PEPSICO Presentation to CAGNY Conference Feb 2024

Neil Kimberley

PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.

Recently uploaded

Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...

Pitangent Analytics & Technology Solutions Pvt. Ltd

9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...

saastr

Choosing The Best AWS Service For Your Website + API.pptx

Brandon Minnick, MBA

AppSec PNW: Android and iOS Application Security with MobSF

Ajin Abraham

Leveraging the Graph for Clinical Trials and Standards

Neo4j

Y-Combinator seed pitch deck template PP

c5vrf27qcz

Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...

saastr

5th LF Energy Power Grid Model Meet-up Slides

DanBrown980551

Mutation Testing for Task-Oriented Chatbots

Pablo Gómez Abajo

Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...

saastr

Monitoring and Managing Anomaly Detection on OpenShift.pdf

Tosin Akinosho

Main news related to the CCS TSI 2023 (2023/1695)

Jakub Marek

GNSS spoofing via SDR (Criptored Talks 2024)

Javier Junquera

The Microsoft 365 Migration Tutorial For Beginner.pptx

operationspcvita

Introduction of Cybersecurity with OSS at Code Europe 2024

Hiroshi SHIBATA

Taking AI to the Next Level in Manufacturing.pdf

ssuserfac0301

Principle of conventional tomography-Bibash Shahi ppt..pptx

BibashShahi

"Choosing proper type of scaling", Olena Syrota

Fwdays

Energy Efficient Video Encoding for Cloud and Edge Computing Instances

Alpen-Adria-Universität

"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk

Fwdays

Recently uploaded (20)

Crafting Excellence: A Comprehensive Guide to iOS Mobile App Development Serv...

9 CEO's who hit $100m ARR Share Their Top Growth Tactics Nathan Latka, Founde...

Choosing The Best AWS Service For Your Website + API.pptx

AppSec PNW: Android and iOS Application Security with MobSF

Leveraging the Graph for Clinical Trials and Standards

Y-Combinator seed pitch deck template PP

Overcoming the PLG Trap: Lessons from Canva's Head of Sales & Head of EMEA Da...

5th LF Energy Power Grid Model Meet-up Slides

Mutation Testing for Task-Oriented Chatbots

Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGro...

Monitoring and Managing Anomaly Detection on OpenShift.pdf

Main news related to the CCS TSI 2023 (2023/1695)

GNSS spoofing via SDR (Criptored Talks 2024)

The Microsoft 365 Migration Tutorial For Beginner.pptx

Introduction of Cybersecurity with OSS at Code Europe 2024

Taking AI to the Next Level in Manufacturing.pdf

Principle of conventional tomography-Bibash Shahi ppt..pptx

"Choosing proper type of scaling", Olena Syrota

Energy Efficient Video Encoding for Cloud and Edge Computing Instances

"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor Ivaniuk

Featured

Skeleton Culture Code

Skeleton Technologies

PEPSICO Presentation to CAGNY Conference Feb 2024

Neil Kimberley

Content Methodology: A Best Practices Report (Webinar)

contently

This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.

How to Prepare For a Successful Job Search for 2024

Albert Qian

The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

5 Public speaking tips from TED - Visualized summary

SpeakerHub

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

Getting into the tech field. what next

Tessa Mero

The document provides career advice for getting into the tech field, including: - Doing projects and internships in college to build a portfolio. - Learning about different roles and technologies through industry research. - Contributing to open source projects to build experience and network. - Developing a personal brand through a website and social media presence. - Networking through events, communities, and finding a mentor. - Practicing interviews through mock interviews and whiteboarding coding questions.

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Lily Ray

1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework. 2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections. 3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

Introduction to Data Science

Christy Abraham Joy

Time Management & Productivity - Best Practices

Vit Horky

The six step guide to practical project management

MindGenius

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

RachelPearson36

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Applitools

During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

12 Ways to Increase Your Influence at Work

GetSmarter

ChatGPT webinar slides

Alireza Esmikhani

The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.

More than Just Lines on a Map: Best Practices for U.S Bike Routes

Project for Public Spaces & National Center for Biking and Walking

Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...

DevGAMM Conference

Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.

Featured (20)

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

12 Ways to Increase Your Influence at Work

ChatGPT webinar slides

More than Just Lines on a Map: Best Practices for U.S Bike Routes

Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...

Enterprise SEO Process SES

1. Enterprise SEO Process Nagini Indugula Product Manager @nagini_i New York | March 19–23

2. @nagini_i New York | March 19–23, 2012 | #sesny E R PR E NT IS S E E O Architecture Keywords Content Links

3. @nagini_i New York | March 19–23, 2012 | #sesny E N Build a T R E S Skate P E Board R O I S E PROCESS

4. @nagini_i New York | March 19–23, 2012 | #sesny 4 Wheels for your SEO Skateboard Site Architecture Keywords Strategy Content / Linking Measure and Monitor

5. @nagini_i New York | March 19–23, 2012 | #sesny #1 Site Architecture

6. @nagini_i New York | March 19–23, 2012 | #sesny Multiple Site Architecture CONTENT LAYER Site 1 Site 2 Site 3 Jobs Jobs Results Jobs Jobs Jobs Content

7. @nagini_i New York | March 19–23, 2012 | #sesny Site Architecture Home Page Featured (popular Title / All Jobs Category pages) Category All Jobs (eg: State All Jobs Job details page HealthCare (eg: Illinois Jobs) Jobs) Results Pages Category Job details Title Results City Results State Results Results Page Pages eg: CNA page eg: page eg: Illinois eg: Healthcare Jobs Chicago Jobs Jobs Jobs All Jobs Page Job details page Job details page Job details page Job details page 3/21/2012 7

8. @nagini_i New York | March 19–23, 2012 | #sesny Technical SEO  Folder/URL Structure  Tags  Sitemaps  Navigation Structure  Internal Linking  Canonicalization  Redirection rules for page expiries

9.  KEY TAKEAWAY  Meet with other site owners within your company. Success is never complete and never ending.

10. @nagini_i New York | March 19–23, 2012 | #sesny #2 Keyword Strategy

11. @nagini_i New York | March 19–23, 2012 | #sesny All Jobs Keyword Healthcare Engineering Practitioners Strategy Jobs Jobs part of our Physical Civil Therapists Engineering taxonomy Registered Computer Nurses Engineering

12. @nagini_i New York | March 19–23, 2012 | #sesny Business Intelligence Jobs Database Database Analyst developer Jobs jobs Staff Data Nurse warehousing Jobs Jobs DW BI Oracle LVN Jobs LPN jobs Architect Developer Jobs Jobs ETL Registered developer Nurse Jobs Jobs Charge Vocational Nurse Nurse Jobs Jobs RN Jobs

13. @nagini_i New York | March 19–23, 2012 | #sesny Site 1 Healthcare Jobs Classification & Registered Nurse Client 1 Jobs Interpretation Engine Staff Nurse • Classify Charge breaks down to Nurse Job title smaller Description Job title --------------------- Description Job title: consumable --------------------- --------------------- Registered sets Job title ---- --------------------- • Interpret Nurse Description Job title Requirements ---- --------------------- Description Description Job title: ------------------- Requirements --------------------- --------------------- -------------------------- ------------------- ------------------- interpret what Registered ---- --------------------- -------------------- Nurse -- ------------------- Requirements titles mean in Requirements ---- -- Description ------------------- Requirements ----------------------- seeker terms -------------------------- ------------------- ------------------- ----------------- -------------------- -- ------------------- Requirements -- ----------------------- -----------------

14. @nagini_i New York | March 19–23, 2012 | #sesny Uncover new titles 19,000 Unique Job Postings in the last 6 Months Over 4,000 Active Resumes

15.  KEY TAKEAWAY  Don’t ignore your internal assets for keyword discovery. Embrace automation for keyword discovery.

16. @nagini_i New York | March 19–23, 2012 | #sesny #3 Content & Linking

17. @nagini_i New York | March 19–23, 2012 | #sesny Content and Linking Link CONTENT LAYER development Site 1 Site 2 Site 3 Jobs Jobs Category Jobs Jobs Jobs Content

18. @nagini_i New York | March 19–23, 2012 | #sesny Content Plan with Goals CONTENT GENERATION CONTENT MARKETING MEASURE & REPEAT

19.  KEY TAKEAWAY  Understand why you want to do content. Have definite content and marketing goals.

20. @nagini_i New York | March 19–23, 2012 | #sesny #4 Monitoring

21. @nagini_i New York | March 19–23, 2012 | #sesny Monitoring Strategy Automate Tools & Metrics Monitor Goals • X% of • Crawl • Google • Work with overall Errors & Analytics your tech Search Indexation • Webmaster team to Traffic • Impressions tools automate • Y% of users & Queries • Add to your to do this • SE Traffic & routine Action Conversion

22.  KEY TAKEAWAY  Identify the metrics that matter to your organization and measure them closely. Set tangible and realistic goals.

23. @nagini_i New York | March 19–23, 2012 | #sesny Keyword Content / Monitoring & Architecture Strategy Linking Tracking ROADMAP

24. @nagini_i New York | March 19–23, 2012 | #sesny THANK YOU Nagini Indugula Product Manager CareerBuilder @nagini_i

Enterprise SEO Process SES

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

Enterprise SEO Process SES