This document summarizes an Enterprise survey conducted by a marketing group. They tested how service availability as an independent variable impacts customer satisfaction and brand loyalty. The survey included 130 respondents and tested 3 treatments for an unavailable rental vehicle: credit for a future rental, reserving the vehicle with a competitor, or upgrading to a higher-level vehicle for a discount. The upgrade and competitor treatments were equally favored while the credit treatment was undesirable. Customers cared more about satisfaction than brand loyalty. Based on the results, the group recommends Enterprise utilize the upgrade treatment and focus their rental process more on consumers to improve loyalty.