The document summarizes the results of a survey of 68 international companies regarding their experiences and challenges entering the US market. Key findings include: companies who were most successful had more aggressive expectations and contingency plans; successful companies made greater use of external expertise; and establishing a US presence was seen as important to understand customers and adapt to local business norms. Most respondents felt they had no choice but to enter the large US market, and would have done things like better planning and funding with the benefit of hindsight. The document also describes new consulting services to help companies validate business models and establish interim US subsidiaries more smoothly.
HIDA - Expo & Business Exchange: Working With the Federal Government
Entering the US survey results_V4
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MODULE 3
Entering the United States (U.S.):
Challenges & Victories
Patrina Mack
Managing Partner