The document discusses how marketing and business are changing and embracing chaos. It argues that companies should focus on conversation and relationships with customers instead of traditional business approaches. Businesses are afraid of change, but the document advocates facing anarchy and enjoying the chaos of constant change, such as meeting customers on their own terms and using marketing as a natural presence without noise.

1. Enjoy the chaos
Henriette Weber Andersen, Li08

2. What’s vital for
businesses and marketing
these days?

3. We are a part of...
...the “silent revolution”

4. As part of the silent revolution
I am battling emptyness
Just like Bastian and Atreyu did in “the never ending story”

5. e normal business
approach
e business of busines is business
Does it make sense anymore ?

6. So where’s the chaos ?

7. Everyting is changing...
Marketing is changing too

8. What are the companies
afraid of ?

9. Face the anarchy

10. Enjoy the chaos

11. As revolutionaries...
....We want conversation first

12. (Businesses are the other way
around)

13. We want a relationship

14. Preferably 1 on 1

15. You want a piece of me?
Meet me where I am on my
premises

16. No noise ! - please

17. (No noise = effective
marketing)
Marketing as natural
presence

18. e internet is
surroundings without a
center

19. e consumer
capitalism has
already won !
now go do something radically and utterly different !

20. ank you