2. What is the market stall approach?
• A very different way of communicating a number of key messages
to an audience (rather than death by PowerPoint).
• Market stall approach is:
– Fast paced (constantly moving);
– Far more interactive (people are more likely to ask questions/share
thoughts in smaller groups);
– Makes the messages more memorable (as delivered in bite size pieces).
3. How market stall approach works
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Split the audience into groups of 6 to 10 people, each group starting at a
different market stall.
On the first whistle, the market stall holder(s) have 10 minutes to ‘sell
their products’ (share their messages).
– The audience stays quiet during these 10 minutes.
On the second whistle, the market stall holder must stop and the group
can ask questions/share their thoughts.
On the third whistle, the group move to the next market stall and repeat
the process listening to a new top.
The groups continue to rotate until they have visited every market stall.
The group should then discuss amongst themselves the key messages
they heard, how they feel about these and any key questions.
4. The role of the market stall holder
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To take ownership of your market stall by:
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Being thoroughly prepared;
Really engaging your audience in your key messages;
Keeping to time (this is essential if the process is to work);
If you have a partner, ensuring you have agreed how you are going to work together in
advance.
Rules
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No PowerPoint, you have to make it conversational.
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You have 10 minutes to share your messages with each group.
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Don’t take questions during this stage;
You will be stopped at exactly 10 minutes each time.
The group then has five minutes to ask questions/share their views.
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You can draw on a flipchart if this will help you get a particular point across.
Don’t let one person dominate this time;
Move the group on promptly at the end of the 5 minutes of questions (quickly finish the
question being answered).
Please keep a note of key questions/feedback from each session.
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We can use this to get a sense of understanding and feeling in the room.
