Engage 2015 London - Art and Science of Digital Marketing
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With the fast changing digital marketplace and audience behaviour, it is essential for marketers to marry the Art and Science, Data and Creative, Magic and Logic of marketing to connect the dots and bridge the gap between programmatic and brand marketing to create lasting consumer relationship.
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Engage 2015 London - Art and Science of Digital Marketing
- 1. Ruchika Hassan Head of Social and Content Marke6ng @ruchika_d Art & Science of Digital Marke8ng #Engage2015
- 2. 30,000 adver6sing messages everyday
- 3. 99% have no impact
- 4. The Neuroscience of Content Marketers have the power to control only 10% (Ref. Dr. Carmen Simon)
- 5. Technology is the currency Content is king
- 6. DUALISM
- 7. Content and Technology delivers “Personalised marke8ng”
- 8. The Science Behind Na8ve Adver8sing 2X more visual Focus 308x More 6me of consumer aKen6on 9% higher brand affinity 18% higher purchase Intent Ever-‐growing content consump6on Na6ve Ad marketplaces Integra6on into the larger ecosystem Data visibility
- 9. Art + Science Crea6on tools CRM tools Content PlaTorms Data and Insights Scale and Op6mise Measure and Analyze
- 11. Think like a marketer Behave like an entertainer Move like a tech startup